We chose these images for our TV ad to make it unique and successful. The photographs will appear in the ad, with some at the beginning showing the geeky girl and others towards the end showing the girl spraying deodorant.
Design and Management of Brand Identity, With an Action Research in Turkish F...Göze Sencer
Title: Design and Management of Brand Identity, With an Action Research in Turkish Fashion Industry.
By: Göze Sencer.
Published in: October 2004
All Rights Reserved
The new marketing perspective in this work is with a frame of reference of emotion concepts and Mood Consumption.
All the proposed designs in this work are considered as physiological, sociological, psychological, ideological experiences of the brand identity similar to Jordan’s four-pleasure framework.
This is both a Dissertation Submitted to the Graduate School in Partial Fulfillment of the Requirements for the Degree of Master of Industrial Design
and
The Redesign of the Brand Identity, including theory, positioning and redesigns of the brand identity elements of the brand Jimmy Key.
Design and Management of Brand Identity, With an Action Research in Turkish F...Göze Sencer
Title: Design and Management of Brand Identity, With an Action Research in Turkish Fashion Industry.
By: Göze Sencer.
Published in: October 2004
All Rights Reserved
The new marketing perspective in this work is with a frame of reference of emotion concepts and Mood Consumption.
All the proposed designs in this work are considered as physiological, sociological, psychological, ideological experiences of the brand identity similar to Jordan’s four-pleasure framework.
This is both a Dissertation Submitted to the Graduate School in Partial Fulfillment of the Requirements for the Degree of Master of Industrial Design
and
The Redesign of the Brand Identity, including theory, positioning and redesigns of the brand identity elements of the brand Jimmy Key.
2. Why we chose these images
We chose these images because we want our TV
Ad to be unique and successful. All of these
photographs are things that would appear in our
TV advert, whether it be at the beginning for the
geeky girl or towards then end when the
deodorant is sprayed on the girl.