This document provides summaries of identity and branding projects, websites created, and print/collateral produced by Mongrel, a design and digital marketing firm based in Mumbai, India. Projects include identities for fitness centers, art collectives, and adoption agencies. Websites were created for cinemas, production houses, extended warranty providers, and literary/cultural events. Print materials such as brochures, posters, and invitation were produced for dance productions, exhibitions, and weddings. Services offered include digital marketing, UI/UX design, content strategy, app development, and branding consulting.

2. Because pedigree is boring.

3. our work

4. identity

5. Identity
Identity for a holistic health and wellness centre based on the premise of uninhibited movement.

6. Identity
Brand design for an artisans collective creating exquisitely embroidered high-end murals
and fabric art.

7. Identity
Logo created for a fitness centre with a focus on personalised training.

8. Identity
Event Identity of the 2011 and 2012 editions of the Bhutan Festival of Literature, Art and Culture.

9. Identity
Old logo
A re-branding exercise for one of India’s leading adoption and children’s
welfare agencies

10. Identity
UNPUBLISHED Suggested logo and app-icon options for a weddings- and celebrations-centric
mobile app.

11. Identity
UNPUBLISHED Proposed identity design for an online shop selling cakes and desserts.

13. web presence

14. thelibertycinema.com
Website for the iconic Liberty Cinema in Bombay. The site showcases the grandeur of the art deco
Theatre with a large-format visual website.

15. stitchfilms.in
ARCHIVED Website for an out-of-the-ordinary production house based in Mumbai.

16. onsitego.com
Site built for India’s most comprehensive Extended Warranty provider. The e-com site was built with security
safeguards In mind and has a strong database management system built in.

17. onsitego.com

18. care.onsitego.com
An interface developed as an after-sales service point-of-contact where customers could check job status and
make service requests online.

19. care.onsitego.com

20. thehouseofshalimar.com
A site for House of Shalimar that helps the brand showcase their high end art and describe the peculiar technique
or their art, while helping invite inquiries from potential buyers.

21. balashatrust.org
Website for the Bal Asha Trust – a well-known adoption agency and children’s home based in Mumbai.

22. balashatrust.org

23. mountainechoes.org
Website for the 2013 edition of Mountain Echoes. The site also incorporated a live webstream and was also turned
Into a webapp for smartphones.

24. mountainechoes.org

25. thepleasureproject.org
A UK-based NGO, The Pleasure Project gives a revolutionary, albeit risqué, spin to Safe Sex awareness by making it
all about pleasure. This site is a resource for Sex Education trainers and Safe Sex crusaders around the world.

26. thepleasureproject.org

27. theseventhsense.in
Website for Seventh Sense movement centre.

28. theseventhsense.in

29. patnaliteraturefestival.in
Website for the Patna Literature Festival 2014

30. patnaliteraturefestival.in

31. aparnajayakumar.com
A minimal website created as a portfolio for an eminent photographer

32. shelterwood.in
Website for a service apartments’ service in Mumbai

33. shelterwood.in

34. thedesignquest.com
A coding-only project, Mongrel helped get the design of the site come alive. This popular design contest was
powered by a custom-built content management system (CMS)

35. thedesignquest.com

36. awaywithoutleave.com
Yet another coding-only project, Mongrel developed the site for Away Without Leave – a visionary project that
allows youth to travel through the country on a limited budget and discover themselves.

37. awaywithoutleave.com

38. print / collateral

39. Seventh Sense - brochure
A multifold brochure for Seventh Sense.

40. Ardhangini 2012; India Bridal Festival, London - brochure
Brochure cover for an Indian Bridal Exhibition in London called Ardhangini.

41. TLA – production – Catch 22
Print material – brochure, poster and programme – for a contemporary dance production by the Terence Lewis
Dance Scholarship Trust.

42. Essar – Global Talent Acquisition Manual
An important HR manual to help standardise talent acquisition in the new international markets acquired by Essar

43. Bhavish Agarwal’s wedding invite
Specially illustrated invitation for the wedding of OLA cabs CEO Bhavish Agarwal. The idea was to highlight the
coming together of Punjabi and Tamil families for this wedding

44. Tata Swach – Outdoor Campaign - 3D Truck-side vinyls (June 2013)
Mongrel was roped in to create seemingly 3 dimensional truck-side vinyls for TATA Swach. The design made anyone
driving past believe that the dispenser were set in the middle of an empty container with water sloshing around it.

45. TLA – Masterclass with Terence – Print campaign
Print and digital campaign for Terence Lewis Academy’s Masterclass with Terence Lewis 2013 tour.
Deliverables included print ads, posters, hoardings as well as emailers and social posts.

46. CAA Kwan – emailer campaign
CAA Kwan is India’s biggest Talent management agency. Mongrel creates rich-media emailer and newsletter
campaigns for the brand.

47. services

48. • Digital Marketing consultation
• UI design and development
• Content and UX strategy
• Search effectiveness
• Social engagement
• App development
• Print campaign and collateral
• Murals and ambient design
• Concept modelling
• Invites, Gifts and giveaways
• Complete Identity Design
• Brand strategy consulting
• Rebranding/ Brand standardisation
• Campaign planning
branding
design
digital

49. +91 22 4295 8071 | query@mongrel.in
25, Annexe Mall (HDIL Broadway Cinema),
off Western Express Highway,
Borivali East, Mumbai - 66, India.
This presentation and all the material, published and unpublished, contained in this presentation, has been created by Mihir Manker and is licensed under
a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.