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BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
Money
Heist
Emotion
Report
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
Entropik’s Emotion insights for India region revealed that
Money Heist trailer captured the constant viewers’ attention
A dialogue by the Professor, “It's possible this is the last time I
speak to you”, captured the maximum audience engagement
Berlin’s voice-over steals the show garnering maximum
viewers’ enagagement
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
Let’s
Breakdown
Viewers
Emotions
Let’s breakdown OTT’s latest Sensation for
2021- Money Heist Season 5 Trailer using
Entropik’s Emotion AI-enabled
technologies - Eye Tracking & Facial
Coding
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
The Professor, played artfully by Alvaro Morte,
remained an obvious choice, with nearly 50%
of viewers voting for him
Viewers were shocked and disappointed to
see the heist mastermind of the heist is
hand-cuffed and chained by Sierra
His consequential dialogue “It is possible this
is the last time I speak to you” garnered
highest engagement
THE PROFESSOR
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
Berlin remained the 2nd most popular
character with minimal screen presence
as viewers speculated whether Berlin is
still alive or not
Berlin’s voiceover sequence piques
attention capturing the all time high
viewers’ engagement level
BERLIN
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BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
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Tokyo was one of the most promising
character, giving hope to viewers that she
would save the gang
When the trailer opens with a wide-angle
with her voiceover gains the strongest
engagement
When she is ceaselessly firing, the attention
& engagement spikes
TOKYO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
Overall score between 0-100 that sums in
weightages of all eye tracking & facial coding
metrics with reference to category benchmarks to
assess overall efficiency score for a given creative
Measure of Visual Appeal
(0-100)
Measure of Emotional Intensity
evoked and strong correlation to
Persuasion.
(0-100)
19.91
Engagement
Comprehension
38.64
Affect Lab Score
Media Resonance
Attention
Benchmark Benchmark Benchmark
64.34
26.34 39.43
65.26
Visual Appeal
Emotion Analysis of overall Money Heist
Trailer Season 5
*DISCLAIMER : All rights reserved to the copyright owners. All product names, logos, trademarks, and brands are property of their
respective owners. Entropik Tech was not involved in any commercial engagement for the above study. This was a research exercise
done purely for the purpose of representation only
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
How viewers’ in India reacted while
watching Money Heist Trailer?
2.93%
67.16%
29.90%
Positive Emotion
Negative Emotion
Neutral Emotion
Likeability
All happy emotions like Happy, Surprised experienced
during the ad view (0-100)
Dislikeability
All negative emotions like Sadness, anger experienced
during the Content View (0-100)
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
BELLA CIAO
“Bella Ciao”
Entropik’s Emotion Report reveals that while the visually
action packed sequences, flashbacks, twists & war-scene
performed adeptly from a visual appeal standpoint
The slight sluggish engagement can be chalked up to the
absence of much-loved, critical characters of Berlin and Nairobi.
The audience were hooked to and hanging in a cliffhanger for the
season 5 finale in 2021
Besides grabbing more than 4.9 million eyeballs on YouTube, the
Spanish’s crime-drama series 90-seconds trailer not only
surpassed the benchmark scores but also stood out at the par
with the top 20% trailers in OTT category
Visit Entropik’s Research Insights for more in-depth OTT
trailer reviews & get 360 Degree view into audience’s
subconscious!
*DISCLAIMER : All rights reserved to the copyright owners. All product names, logos, trademarks, and brands are property of their
respective owners. Entropik Tech was not involved in any commercial engagement for the above study. This was a research exercise
done purely for the purpose of representation only

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Money Heist Emotion Report

  • 1. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Money Heist Emotion Report
  • 2. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Entropik’s Emotion insights for India region revealed that Money Heist trailer captured the constant viewers’ attention A dialogue by the Professor, “It's possible this is the last time I speak to you”, captured the maximum audience engagement Berlin’s voice-over steals the show garnering maximum viewers’ enagagement
  • 3. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Let’s Breakdown Viewers Emotions Let’s breakdown OTT’s latest Sensation for 2021- Money Heist Season 5 Trailer using Entropik’s Emotion AI-enabled technologies - Eye Tracking & Facial Coding
  • 4. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO The Professor, played artfully by Alvaro Morte, remained an obvious choice, with nearly 50% of viewers voting for him Viewers were shocked and disappointed to see the heist mastermind of the heist is hand-cuffed and chained by Sierra His consequential dialogue “It is possible this is the last time I speak to you” garnered highest engagement THE PROFESSOR
  • 5. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Berlin remained the 2nd most popular character with minimal screen presence as viewers speculated whether Berlin is still alive or not Berlin’s voiceover sequence piques attention capturing the all time high viewers’ engagement level BERLIN
  • 6. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Tokyo was one of the most promising character, giving hope to viewers that she would save the gang When the trailer opens with a wide-angle with her voiceover gains the strongest engagement When she is ceaselessly firing, the attention & engagement spikes TOKYO
  • 7. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO Overall score between 0-100 that sums in weightages of all eye tracking & facial coding metrics with reference to category benchmarks to assess overall efficiency score for a given creative Measure of Visual Appeal (0-100) Measure of Emotional Intensity evoked and strong correlation to Persuasion. (0-100) 19.91 Engagement Comprehension 38.64 Affect Lab Score Media Resonance Attention Benchmark Benchmark Benchmark 64.34 26.34 39.43 65.26 Visual Appeal Emotion Analysis of overall Money Heist Trailer Season 5 *DISCLAIMER : All rights reserved to the copyright owners. All product names, logos, trademarks, and brands are property of their respective owners. Entropik Tech was not involved in any commercial engagement for the above study. This was a research exercise done purely for the purpose of representation only
  • 8. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO How viewers’ in India reacted while watching Money Heist Trailer? 2.93% 67.16% 29.90% Positive Emotion Negative Emotion Neutral Emotion Likeability All happy emotions like Happy, Surprised experienced during the ad view (0-100) Dislikeability All negative emotions like Sadness, anger experienced during the Content View (0-100)
  • 9. BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO BELLA CIAO “Bella Ciao” Entropik’s Emotion Report reveals that while the visually action packed sequences, flashbacks, twists & war-scene performed adeptly from a visual appeal standpoint The slight sluggish engagement can be chalked up to the absence of much-loved, critical characters of Berlin and Nairobi. The audience were hooked to and hanging in a cliffhanger for the season 5 finale in 2021 Besides grabbing more than 4.9 million eyeballs on YouTube, the Spanish’s crime-drama series 90-seconds trailer not only surpassed the benchmark scores but also stood out at the par with the top 20% trailers in OTT category
  • 10. Visit Entropik’s Research Insights for more in-depth OTT trailer reviews & get 360 Degree view into audience’s subconscious! *DISCLAIMER : All rights reserved to the copyright owners. All product names, logos, trademarks, and brands are property of their respective owners. Entropik Tech was not involved in any commercial engagement for the above study. This was a research exercise done purely for the purpose of representation only