Over The Top (OTT) content providers are in a constant tug of war to pique viewers’ attention. As OTT content consumption surges like never before, streaming giants are adding millions of followers every year. And every piece of new content counts, including trailers that pack the essence of the series or movies awaited, leaving viewers to want more. Today no OTT giant offers ‘OK’ content, viewers’ attention is sacred, and mining gripping content is a must. Our OTT trailer review strives to unveil unstated emotions audiences underwent while watching the newly dropped OTT material. In this age of competitive intensity in the OTT industry, we’re decoding trailers from an Emotion AI perspective. With so much attention pouring its way, here’s our deep dive into Money Heist Season 5 Trailer using Emotion AI Insights. Money Heist Season 5’s two-minute-long trailer kicks off with the legendary La Casa de Papel gang trapped in the Bank of Spain, marking the conclusion of the greatest heist in history. From the Professor’s exhilarating dialogue, “it’s possible this is the last time I speak to you,” a blink-and-miss flashback moment featuring Tokyo, a war where all hell breaks loose, to an “explosive” ending, this powerful, action-packed trailer had it all. To uncover the underlying emotions of viewers while watching the trailer, Entropik deployed its Emotion AI Insights using Affect Lab. The clip filled to the brim with heart-thumping and unpredictable scenes amassed a solid focus and attention with a score of 66.56. While the attention score remained pretty consistent throughout the video, the engagement levels witnessed peaks and dips and reached an average score of 11.84. The promo landed an Affect Lab score of 35.81. In addition, while the gang in red reels from losing one of their closest and best, Nairobi, the engagement score took a hit due to her absence. Similarly, a no-show from Berlin and Nairobi who died in the previous Money Heist seasons could have also lowered the overall engagement of the promo. For more information please visit https://entropiktech.com/