Human Resource
Management
13th
Edition
Chapter 2
Business Ethics and Corporate
Social Responsibility
2-1Copyright © [2014] Pearson Education
Learning Objectives
• Explain the purpose of paying for
whistleblowers.
• Define ethics and describe sources of ethical
guidance.
• Discuss attempts at legislating ethics.
• Explain the importance of creating an ethical
culture, describe a code of ethics, and support
the importance of linking pay to ethical behavior.
• Explain human resource ethics and describe
ethics training.
2-2Copyright © [2014] Pearson Education
Learning Objectives (Cont.)
• Describe the concept of corporate social
responsibility.
• Explain why everyone is not on board with
regard to corporate social responsibility.
• Explain corporate sustainability.
• Describe a social audit.
• Describe possible difficulties for corporate social
responsibility to succeed in the global
environment.
2-3Copyright © [2014] Pearson Education
HRM in Action: Pay for
Whistleblowing
• Whistleblower: Someone who
engages in a “protected activity”
• Dobb-Frank Act requires SEC to
give an award to qualified
whistleblowers (10-30% of total)
• Act improves whistleblowers’
protection from retaliation
2-4Copyright © [2014] Pearson Education
Ethics
Discipline of dealing with:
–What is good and bad
–What is right and wrong
–Moral duty and obligation
2-52-5Copyright © [2014] Pearson Education
Ethics Examples
• Nearly every industry has experienced a painful ethical
crisis in recent years
• Business ethics scandals continue make headlines
• Examples:
– Lying on résumés
– Obstruction of justice
– Destruction of records
– Stock price manipulation
– Cutting corners to meet Wall Street’s expectations
– Fraud, waste, and abuse
2-62-6Copyright © [2014] Pearson Education
Sources of Ethical Guidance
• Lead to our beliefs or convictions
about what is right or wrong
• Examples:
–Bible and other holy books
–Conscience
–Significant others
–Code of ethics
2-72-7Copyright © [2014] Pearson Education
Legislating Ethics
• Procurement Integrity Act
• Federal Sentencing Guidelines for
Organizations (FSGO)
• Corporate and Auditing Accountability,
Responsibility, and Transparence Act
• Dodd-Frank Wall Street Reform and
Consumer Protection Act
2-82-8Copyright © [2014] Pearson Education
Procurement Integrity Act of 1988
• Prohibits release of source selection and
contractor bid or proposal information
• Places restrictions on former employees
• Passed after reports of military contracts
for:
– $500 toilet seats
– $5,000 hammer
2-92-9Copyright © [2014] Pearson Education
Federal Sentencing Guidelines for
Organizations (FSGO) of 1992
• Outlined effective ethics training program
• Promised softer punishments for wayward
corporations that had ethics programs in place
• Executives needed to be proactive
• Created:
– Ethics officer positions
– Ethics hotlines
– Codes of conduct
2-102-10Copyright © [2014] Pearson Education
Corporate and Auditing Accountability,
Responsibility, and Transparence Act of 2002
• Known as Sarbanes-Oxley Act
• Primary focus was to redress accounting
and financial reporting abuses
• Criminalized many corporate acts
• Established whistleblower protections
• Prohibited loans to executives and
directors
2-112-11Copyright © [2014] Pearson Education
Bechtel v Competitive
Technologies Inc., 2003
• Supreme Court case involving wrongful
termination under Sarbanes-Oxley Act’s
whistleblower protection rule
• Court ruled that the company violated
Act by firing two employees, and
ordered them reinstated
2-122-12Copyright © [2014] Pearson Education
Dodd-Frank Wall Street Reform
and Consumer Protection Act
• Act brought on by worst financial
crisis since Great Depression
• Executive compensation played
major role in financial services sector
as well as in capital markets following
the collapse of investment service
firms
2-13Copyright © [2014] Pearson Education
Creating an Ethical Culture
• Way for firm to create and sustain an
ethical culture is to audit ethics
• Climate at the top is fundamental to
company's ethical culture
• Firms with weak ethical cultures
experience 10 times more misconduct
than companies with strong ethical
cultures
2-14Copyright © [2014] Pearson Education
Code of Ethics
• Statement of values adopted by:
– Company
– Its employees
– Directors
• Sets official tone of top management regarding
expected behavior
• Establishes rules by which organization operates
• Becomes part of organization’s corporate culture
2-152-15Copyright © [2014] Pearson Education
Ethics Officer
• Larger firms appoint ethics officer
• Keeps code on front burner for
employees
• Ethics committee often established
2-162-16Copyright © [2014] Pearson Education
Malcolm Baldrige National Quality
Award
• Increased emphasis on ethics in
leadership
• Criteria: Senior leaders should serve as
role models for the rest of the
organization
2-172-17Copyright © [2014] Pearson Education
Linking Pay to Ethical Behavior
• Few companies have made ethics and
compliance a process for determining
how employees are compensated
• Only about 1 in 6 companies ties
incentives to ethical performance
• More work needs to be done
2-182-18Copyright © [2014] Pearson Education
Human Resource Ethics
• Application of ethical principles to HR
relationships and activities
• HR has a great deal to do with
establishing an organization’s
conscience
2-192-19Copyright © [2014] Pearson Education
Ethics Training
• FSGO outlined effective ethics
training program to educate
employees in company’s standards
and procedures
• Ethics training should be for everyone
2-202-20Copyright © [2014] Pearson Education
Corporate Social Responsibility
(CSR)
• CSR: Implied, enforced, or felt obligation
of managers, acting in their official
capacities, to serve or protect interests of
groups other than themselves
• Corporation behaves as if it has a
conscience
2-212-21Copyright © [2014] Pearson Education
Who Determines CSR?
Organization’s top executives usually
determine corporation’s approach to
corporate social responsibility
2-222-22Copyright © [2014] Pearson Education
Trends & Innovations: Not Everyone Is
on Board with Corporate Social
Responsibility
• Some have challenged the concept
by saying that doing well is doing
good
• Milton Friedman--Only social
responsibility of business is to
increase profits
• BP promoted themselves as being
eco-friendly
2-23Copyright © [2014] Pearson Education
Corporate Sustainability
• Evolved from the more traditional view of
corporate social responsibility
• Expanded to include the social,
economic, environmental, and cultural
systems needed to support an
organization
• Strives to use the best business
practices
2-24Copyright © [2014] Pearson Education
Social Audit
Systematic assessment of a company’s
activities in terms of their social impact
2-252-25Copyright © [2014] Pearson Education
Possible Types of Social Audits
• Simple inventory of activities
• Compilation of socially relevant
expenditures
• Determination of social impact
• Ideal social audit: Involve determining
true benefits to society of any socially
oriented business activity
2-262-26Copyright © [2014] Pearson Education
A Global Perspective: Can Corporate Social
Responsibility Succeed in the Global
Environment?
• Some global firms are questioning the
wisdom of being socially responsible
• Adherence to CSR issues has declined
• First 15 years of CSR efforts has not
produced the desired results
• Significant changes will have to be made
• Reputation management?
2-272-27Copyright © [2014] Pearson Education
2-28

Mondy hrm13 inppt02.ppt

  • 1.
    Human Resource Management 13th Edition Chapter 2 BusinessEthics and Corporate Social Responsibility 2-1Copyright © [2014] Pearson Education
  • 2.
    Learning Objectives • Explainthe purpose of paying for whistleblowers. • Define ethics and describe sources of ethical guidance. • Discuss attempts at legislating ethics. • Explain the importance of creating an ethical culture, describe a code of ethics, and support the importance of linking pay to ethical behavior. • Explain human resource ethics and describe ethics training. 2-2Copyright © [2014] Pearson Education
  • 3.
    Learning Objectives (Cont.) •Describe the concept of corporate social responsibility. • Explain why everyone is not on board with regard to corporate social responsibility. • Explain corporate sustainability. • Describe a social audit. • Describe possible difficulties for corporate social responsibility to succeed in the global environment. 2-3Copyright © [2014] Pearson Education
  • 4.
    HRM in Action:Pay for Whistleblowing • Whistleblower: Someone who engages in a “protected activity” • Dobb-Frank Act requires SEC to give an award to qualified whistleblowers (10-30% of total) • Act improves whistleblowers’ protection from retaliation 2-4Copyright © [2014] Pearson Education
  • 5.
    Ethics Discipline of dealingwith: –What is good and bad –What is right and wrong –Moral duty and obligation 2-52-5Copyright © [2014] Pearson Education
  • 6.
    Ethics Examples • Nearlyevery industry has experienced a painful ethical crisis in recent years • Business ethics scandals continue make headlines • Examples: – Lying on résumés – Obstruction of justice – Destruction of records – Stock price manipulation – Cutting corners to meet Wall Street’s expectations – Fraud, waste, and abuse 2-62-6Copyright © [2014] Pearson Education
  • 7.
    Sources of EthicalGuidance • Lead to our beliefs or convictions about what is right or wrong • Examples: –Bible and other holy books –Conscience –Significant others –Code of ethics 2-72-7Copyright © [2014] Pearson Education
  • 8.
    Legislating Ethics • ProcurementIntegrity Act • Federal Sentencing Guidelines for Organizations (FSGO) • Corporate and Auditing Accountability, Responsibility, and Transparence Act • Dodd-Frank Wall Street Reform and Consumer Protection Act 2-82-8Copyright © [2014] Pearson Education
  • 9.
    Procurement Integrity Actof 1988 • Prohibits release of source selection and contractor bid or proposal information • Places restrictions on former employees • Passed after reports of military contracts for: – $500 toilet seats – $5,000 hammer 2-92-9Copyright © [2014] Pearson Education
  • 10.
    Federal Sentencing Guidelinesfor Organizations (FSGO) of 1992 • Outlined effective ethics training program • Promised softer punishments for wayward corporations that had ethics programs in place • Executives needed to be proactive • Created: – Ethics officer positions – Ethics hotlines – Codes of conduct 2-102-10Copyright © [2014] Pearson Education
  • 11.
    Corporate and AuditingAccountability, Responsibility, and Transparence Act of 2002 • Known as Sarbanes-Oxley Act • Primary focus was to redress accounting and financial reporting abuses • Criminalized many corporate acts • Established whistleblower protections • Prohibited loans to executives and directors 2-112-11Copyright © [2014] Pearson Education
  • 12.
    Bechtel v Competitive TechnologiesInc., 2003 • Supreme Court case involving wrongful termination under Sarbanes-Oxley Act’s whistleblower protection rule • Court ruled that the company violated Act by firing two employees, and ordered them reinstated 2-122-12Copyright © [2014] Pearson Education
  • 13.
    Dodd-Frank Wall StreetReform and Consumer Protection Act • Act brought on by worst financial crisis since Great Depression • Executive compensation played major role in financial services sector as well as in capital markets following the collapse of investment service firms 2-13Copyright © [2014] Pearson Education
  • 14.
    Creating an EthicalCulture • Way for firm to create and sustain an ethical culture is to audit ethics • Climate at the top is fundamental to company's ethical culture • Firms with weak ethical cultures experience 10 times more misconduct than companies with strong ethical cultures 2-14Copyright © [2014] Pearson Education
  • 15.
    Code of Ethics •Statement of values adopted by: – Company – Its employees – Directors • Sets official tone of top management regarding expected behavior • Establishes rules by which organization operates • Becomes part of organization’s corporate culture 2-152-15Copyright © [2014] Pearson Education
  • 16.
    Ethics Officer • Largerfirms appoint ethics officer • Keeps code on front burner for employees • Ethics committee often established 2-162-16Copyright © [2014] Pearson Education
  • 17.
    Malcolm Baldrige NationalQuality Award • Increased emphasis on ethics in leadership • Criteria: Senior leaders should serve as role models for the rest of the organization 2-172-17Copyright © [2014] Pearson Education
  • 18.
    Linking Pay toEthical Behavior • Few companies have made ethics and compliance a process for determining how employees are compensated • Only about 1 in 6 companies ties incentives to ethical performance • More work needs to be done 2-182-18Copyright © [2014] Pearson Education
  • 19.
    Human Resource Ethics •Application of ethical principles to HR relationships and activities • HR has a great deal to do with establishing an organization’s conscience 2-192-19Copyright © [2014] Pearson Education
  • 20.
    Ethics Training • FSGOoutlined effective ethics training program to educate employees in company’s standards and procedures • Ethics training should be for everyone 2-202-20Copyright © [2014] Pearson Education
  • 21.
    Corporate Social Responsibility (CSR) •CSR: Implied, enforced, or felt obligation of managers, acting in their official capacities, to serve or protect interests of groups other than themselves • Corporation behaves as if it has a conscience 2-212-21Copyright © [2014] Pearson Education
  • 22.
    Who Determines CSR? Organization’stop executives usually determine corporation’s approach to corporate social responsibility 2-222-22Copyright © [2014] Pearson Education
  • 23.
    Trends & Innovations:Not Everyone Is on Board with Corporate Social Responsibility • Some have challenged the concept by saying that doing well is doing good • Milton Friedman--Only social responsibility of business is to increase profits • BP promoted themselves as being eco-friendly 2-23Copyright © [2014] Pearson Education
  • 24.
    Corporate Sustainability • Evolvedfrom the more traditional view of corporate social responsibility • Expanded to include the social, economic, environmental, and cultural systems needed to support an organization • Strives to use the best business practices 2-24Copyright © [2014] Pearson Education
  • 25.
    Social Audit Systematic assessmentof a company’s activities in terms of their social impact 2-252-25Copyright © [2014] Pearson Education
  • 26.
    Possible Types ofSocial Audits • Simple inventory of activities • Compilation of socially relevant expenditures • Determination of social impact • Ideal social audit: Involve determining true benefits to society of any socially oriented business activity 2-262-26Copyright © [2014] Pearson Education
  • 27.
    A Global Perspective:Can Corporate Social Responsibility Succeed in the Global Environment? • Some global firms are questioning the wisdom of being socially responsible • Adherence to CSR issues has declined • First 15 years of CSR efforts has not produced the desired results • Significant changes will have to be made • Reputation management? 2-272-27Copyright © [2014] Pearson Education
  • 28.

Editor's Notes

  • #5 The whistleblower part of the Dobb-Frank Act was shaped after a successful 2006 IRS program. In passing the Act, Congress believed that bounty programs were a good method to get people to provide fraud information to responsible law enforcement officials. The Act requires the Securities and Exchange Commission to give an award to qualified whistleblowers between 10 and 30 percent of the total amount obtained if the information is voluntarily provided and leads to a successful enforcement or related action. Companies have concerns regarding the whistleblower provision of the Act. The major concern is that the rules run counter to a firm’s internal compliance efforts. Companies are afraid that employees will not go through internal channels first and instead go directly to government authorities. Another fear is that an employee might have another grievance with the company and use the whistleblower provision to get back at the company.
  • #6 Ethics can be defined as the discipline dealing with the distinction of right and wrong. Unfortunately, we have many recent examples of companies and individuals who behaved unethically. CEOs and other senior leaders must take responsibility and be clear that unethical behavior is not acceptable.
  • #7 Most large corporations in the United States have a code of ethics, which encompasses written conduct standards and formal agreements on industry standards. Even so, business ethics scandals routinely make headline news. Lying on résumés, obstruction of justice, destruction of records, stock price manipulation, cutting corners to meet Wall Street’s expectations, fraud, waste, and abuse are—unfortunately—all occurring too often in business today.
  • #8 Ethical guidance comes from many sources, including religious texts and holy books. Guidance also comes from the small voice in our heads that many refer to as conscience. Some people believe that conscience is a the voice of god. Others see it as a developed response based on the internalization of societal mores. Another source of ethical guidance is the behavior and advice of “significant others” who act as role models—our parents, friends, and members of our churches, clubs, and associations. For most professionals, there are also written codes of ethics that prescribe certain behaviors.
  • #9 Many contend that ethics cannot be legislated. Although laws cannot mandate ethics, they may be able to identify the baseline separating good and bad behavior. Much of the current legislation was passed in reaction to business ethics breakdowns in the past. There have been four attempts to legislate business ethics since the late 1980s, which we will cover next.
  • #10 The Procurement Integrity Act of 1988 prohibits the release of selection and contractor bid or proposal information. Also, former employees who served in certain positions on a procurement action or contract in excess of $10 million are barred from receiving compensation as an employee or consultant from that contractor for one year. The Act was passed after there were reports of military contracts for $500 toilet seats and a $5,000 hammer.
  • #11 The 1992 Federal Sentencing Guidelines for Organizations Act outlined the minimum requirements for an effective program to prevent and detect violations. The act promised softer punishments for wayward corporations that already had ethics programs in place. In the law were recommendations regarding standards and a system to report misconduct anonymously. Executives were supposed to be responsible for the misconduct of those lower in the organization. If executives were proactive in their efforts to prevent white-collar crime, it would lessen a judgment against them and reduce the liability.
  • #12 The Corporate and Auditing Accountability, Responsibility and Transparency Act of 2002 criminalized many corporate acts that were previously inconsistently regulated, if at all. Known as the Sarbanes–Oxley Act, its primary focus is to address accounting and financial reporting abuses in light of corporate scandals. The Act contains broad employee whistleblower protections that subject corporations and their managers to significant civil and criminal penalties for retaliating, harassing, or discriminating against employees who report suspected corporate wrongdoing. The whistleblower protections of the Act apply to corporations listed on U.S. stock exchanges; companies obligated to file reports under the Securities and Exchange Act; and officers, employees, contractors, subcontractors, and agents of those companies.
  • #13 The Supreme Court, in the 2003 Bechtel v Competitive Technologies Inc. case involving wrongful termination under the Sarbanes–Oxley Act’s whistleblower protection rule, ruled that the company violated the Act by firing two employees, and ordered the employees reinstated. They were fired because they had raised concerns about the company’s decision not to report something they thought should be disclosed on its SEC filing.
  • #14 The Dodd-Frank Wall Street Reform and Consumer Protection Act, was signed into law in 2010. The act was brought on by the worst financial crisis since the Great Depression which resulted in the loss of 8 million jobs, failed businesses, a drop in housing prices, and wiped out personal savings. As the financial crisis advanced, it became clear that executive compensation played a major role in the financial services sector as well as in the capital markets following the collapse of investment services firms as Lehman Brothers, Merrill Lynch, Bear Stearns, and AIG.
  • #15 One way for a firm to create and sustain an ethical culture is to audit ethics, much like a company audits its finances each year. An ethics audit is simply a systematic, independent, and documented process for obtaining evidence regarding the status of an organization’s ethical culture. It is taking a closer look at a firm’s ethical culture instead of just allowing it to remain unexamined.
  • #16 A code of ethics helps employees know what to do when there is not a rule for something. The code of ethics is a statement of the values adopted by the company, its employees, and its directors. It sets the official tone of top management regarding expected behavior. Many industry associations create and adopt such codes, which are then recommended to member institutions.
  • #17 To keep ethics visible and relevant for employees, larger firms often appoint an ethics officer. The ethics officer is the point person in guiding everyone in the company toward ethical actions. To obtain the involvement of others within the organization, an ethics committee is often established.
  • #18 The Malcolm Baldrige National Quality Award, which is the only formal recognition of organizational performance excellence given by the President of the United States, now has an increased emphasis on ethics in leadership. Baldrige applicants are asked questions about how senior leaders create an environment that fosters and requires legal and ethical behavior, and how the leaders address governance matters such as fiscal accountability and independence in audits.
  • #19 Most companies do not link pay to ethical behavior. A recent survey of 358 compliance and ethics professionals found that only a few companies have made ethics and compliance a process for determining how employees are compensated, and only about one in six companies ties employee bonuses and incentives to ethical performance. When asked how much impact the ethics and compliance function has on the compensation process for the executives, just 34% of respondents said it had “some” or “a great deal” of impact. The majority indicated that compliance and ethics played “very little” or “no” role in the compensation process.
  • #20 HR professionals can help foster an ethical culture, but that means more than just hanging posters about ethics codes on the walls. HR professionals deal with people in the organization on a daily basis, so they are uniquely positioned to help to build ethical practices into the corporate culture. It is not an easy job to influence people’s ethical behavior, so those values must be clearly communicated to all employees early and often during the employment lifecycle. This begins with the interviewing and orientation process, and must be regularly reinforced during performance reviews, training, and public ceremonies.
  • #21 Companies that consistently rank high on the lists of best corporate citizens tend to make ethics training part of a company-wide initiative to promote integrity. Ethics training should begin at the top and be promoted throughout the organization by senior management. While top management sets the ethical tone, middle managers are the ones who will likely be the first to receive reports of unethical behavior, and therefore need the most training and support.
  • #22 Corporate social responsibility is the implied, enforced, or felt obligation of managers, acting in their official capacities, to serve or protect the interests of groups other than themselves. When a corporation acts ethically and conscientiously, it is said to be socially responsible. This responsibility encompasses the overall influence of corporations on society at large and goes beyond the interests of shareholders. More and more companies are issuing corporate social responsibility reports that detail their environmental, labor, and corporate-giving practices.
  • #23 An organization’s top executives usually determine its approach to social responsibility. For example, when McDonald’s began, it was Ray Kroc’s philosophy to be a community-based business. His philosophy from the very beginning was to give back to the communities that McDonald’s served.
  • #24 Milton Friedman was an American economist, statistician, academic, and author who taught at the University of Chicago for more than three decades and was a recipient of the Nobel Memorial Prize in Economics Sciences. In his book, Capitalism and Freedom, he argued that the only social responsibility of business was to increase its profits. According to Friedman, as a firm creates wealth for its shareholders, society as a whole will also be benefited. Friedman disciples continue to condemn CSR as a hotchpotch of “value-destroying nonsense.”
  • #25 Today it relates to how an organization’s decisions could affect society and the environment as a whole. Essentially it is about how a firm handles its business while understanding how these decisions may affect others. One could think of corporate sustainability in a business sense as providing long term profitability. Approximately 62 percent of large and medium-sized companies worldwide have an active sustainability program in place, and another 11 percent are developing one, according to a sustainability survey commissioned by consulting firm KPMG. Institutional investors managing more than $1.6 trillion in assets are starting to put pressure on the world’s 30 largest stock exchanges to force companies to improve their sustainability reporting. Sustainability has also become extremely popular for companies operating in the global environment.
  • #26 A social audit is a systematic assessment of a company’s activities in terms of its social impact. Some of the topics in an audit might include the organization’s social responsibility, open communication, treatment of employees, confidentiality, and leadership. Firms are now acknowledging their responsibilities to stakeholder groups beyond just their shareholders.
  • #27 An increasing number of companies are trying to assess their social performance systematically by conducting social audits. An inventory listing the socially oriented activities undertaken by the firm is a good starting place. Examples of these activities include minority employment and training, support of minority enterprises, pollution control, corporate giving, and involvement in community projects. The ideal social audit would go well beyond a simple listing and involve determining the true benefits of these activities for the community.
  • #28 The global environment often judges management primarily on how well it protects the firm’s bottom line. If this is so, it may be easy to be socially responsible in a prospering economy, but more difficult when the economy is bad. The recent recession had some global firms questioning the wisdom of being socially responsible. This is due to the fact that some corporations and their contractor manufacturers focus on obtaining the lowest production costs, regardless of the accompanying social and environmental impacts. It is difficult to compete when the playing field is not level in terms of CSR obligations.