MogulSIM Marketing v2.2

MogulSIM™
Global Roaming MVNE Solution
Please email to sales@mogul-wave.com for further details.
MogulSIM Marketing v1.2 - 18 Jun 2015

What is MogulSIM™
MogulSIM™ is a global roaming MVNE Solutions offered as a partnership
between MogulWave™ and a global SIM provider.
2 Reserved documentation - do not distribute

Target Users
MogulSIM™ is
designed for individuals
and business travelers
who are roaming
outside of their home
country.
Research shows that
expensive roaming
discourages travelers
from using their
phone.
MogulSIM™ solves
this problem, by
letting you offer
proﬁtable roaming at a
much lower cost.

Phone Compatibility
MogulSIM™ works on
unlocked GSM phones
with a SIM card provided
by Mogul Wave.
Both smartphones and
basic phones can use
the MogulSIM™.

5
What numbers do I get?
Every MogulSIM™ card comes with two mobile phone numbers:
USA (+1) and United Kingdom (+44).
We call these “Native DIDs” and they are included free of charge with
every MogulSIM™.
Reserved documentation - do not distribute
Phone number on SIM

6
Additional phone numbers can be added
Easily add local phone numbers for:
The destination country that users will visit.
Their home country whilst travelling.
We call these “Foreign DIDs” and they can be added to MogulSIM™
via any DID provider you require.
Additional Numbers

Savings and Beneﬁts
Save on calls abroad:
• Add an international mobile number to your MogulSIM™ and start saving even more money when you
travel and work abroad. MogulSIM™ mobile numbers are local to the country selected and therefore you
will get even better rates than our normal value rates when roaming in that country.
The benefits of a MogulSIM™: 
• All calls and SMS to these numbers are automatically forwarded to your SIM no matter where you are in
the world so you never lose touch. Add CLI option to let people know you are using your “local” number.
• Many international mobile number can be added to your MogulSIM™.
• All calls and SMS are seamlessly forwarded to your MogulSIM™.
• No download or new SIM required.
• Potential customers feel like they are calling a local company.
• Enjoy MogulSIM™ referential calling rates when you are in these countries whilst traveling and working.
What are MogulSIM™ mobile numbers?

The MogulSIM™ User Experience

What does the user need to do?
1. Insert the MogulSIM™ into an unlocked GSM phone.
3. User dials an outbound call as usual without Access Numbers,
PINs or WiFi. MogulSIM™ sees an outbound call being dialed and
automatically disconnects the call. With seconds MogulSIM™ will
call the dialed number and call the user back, connecting the two
calls together.
2. Inbound calls are received normally.
MogulSIM™ is as simple as that!
What do I do?

MogulSIM™ Call Flows and Financials

There are different call
ﬂows for incoming calls to
Foreign and Native DIDs.

Incoming Call Flow to a Foreign DID
MogulSIM™ routes calls to the MogulSIM™
user via Roaming Partners.
MogulSIM™
softswitch Platform

Incoming Call to a Foreign DID
• VoIP Termination to the Mobile destination where MogulSIM™ is located. (2)
• Mobile Termination Charge (MTC) - Free in over 150 countries. (2)
• Mobile Service Charge (MSC) (2)
Example: 
• MogulSIM™ is roaming on SFR Network in France
$0.0273 (VoIP Termination)
$0.0300 (MSC)
$0.0000 (MTC)
$0.0573/min
Suggested selling rate: $0.15/min
Financials
Proﬁt: ~161%

Incoming Call Flow to a Native DID
MogulSIM™
softswitch Platform
MogulSIM™ routes calls to the MogulSIM™
user via Roaming Partners.

Incoming Call to a Native DID
• VoIP Termination to the Mobile destination where MogulSIM™ is located. (3)
• Call Redirect Fee (2)
• Mobile Service Charge (MSC) (2)
• Mobile Termination Charge (MTC) - Free in over 150 countries. (3)
Example: 
• MogulSIM™ is roaming on SFR Network in France
$0.0200 (Redirect to DID)
$0.0273 (VoIP Termination)
$0.0300 (MSC)
$0.0000 (MTC)
$0.0773/min
Financials
Proﬁt: ~94%

Outgoing Call Flow via Callback (Needed)
Outgoing calls are delivered via Global SIM to
MogulWave Core, triggering a callback to the customer.
MogulWave Core places a separate call to the Called
Party, and connects the two calls together.
MogulSIM™
softswitch Platform

Outgoing Calls
• Callback to the User (same cost as call to Foreign DID).
• Termination to a Mobile destination.
• MogulWave Core per minute charge.
Example: 
• MogulSIM™ is roaming on SFR Network in France call to India mobile
$0.0273 (VoIP Termination, in France)
$0.0300 (MSC)
$0.0000 (MTC)
$0.0120 (VoIP Termination, in India)
$0.0693/min
Financials
Proﬁt: ~73%

Outgoing Calls
Mobile Roaming is very expensive, since mobile operators control
the prices for terminating calls on their network. There are very few
mobile competitors, and thus mobile operators have a great deal of
control over pricing.
In addition to free and low-cost roaming, MogulSIM™ replaces
expensive mobile termination provided by mobile operators with cost-
effective Voice over IP termination. VoIP termination is provided by a
wide variety of providers and as a result is more competitively priced.
What makes MogulSIM™ so proﬁtable?
MogulSIM™ costs you less to provide, so you can offer Roaming services
at significantly lower prices than mobile operators. Lower prices will
encourage your customers to use more minutes while travelling.
You profit not only through lower costs, but also through the
greater number of minutes your users will consume.

Roaming charges
SMS and Data charges will be provided by MogulSIM™.
• For example; MogulSIM™ is roaming on SFR Network in France using data charged at $0.31 per 1Kb.
SMS and Data Charges

Any further questions?
• Quickly and easily enter the highly-profitable Global Roaming MVNO markets.
• Out-of-the-box solution.
• Free or low-cost roaming.
• Replaces mobile termination with cost effective VoIP.
• Two free DIDs (USA and UK) included.
• Local phone numbers using your own DIDs.
• Increased traffic through lower end user pricing.
Summary

Deliverables and Support
Please ask your Sales
Representative for further details
by telephone.
• Payments:
– Wire transfer
– PayPal
– Credit / Debit cards
• Support 24/7:
– support@mogul-wave.com
– www.mogul-wave.com
Address:
100 Tras Street, #16-01 100AM,
Singapore 079027.
Tel: +65 3 1080241

MogulSIM Marketing v2.2

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