Moe's Southwest Grill franchises require a startup cost of $30,000 and total costs ranging from $361,000 to $729,000. Franchisees pay a 5% royalty fee. There are currently 318 Moe's franchises operating, with headquarters located in Atlanta. Each restaurant requires around 40 employees who receive 1-2 weeks of training. Moe's competes in the fast casual restaurant sector and uses coupons to attract customers from all age groups.