The document discusses how to create an effective consulting proposal in 5 steps: 1) learn about the job and your role, 2) ascertain the client's commitment, 3) address the proposal to the client and identify the job, 4) indicate your qualifications and the results clients will see, and 5) describe what you and the client will each provide and the proposed price. An effective proposal learns about the job, specifies results and costs, and reiterates the consultant's qualifications and commitment to achieving results.