Frank Ocean is an American singer and songwriter who was part of the hip hop group Odd Future. He has released one mixtape and one album that won him two Grammy Awards. Ocean was one of the first African American artists to publicly come out as bisexual. On social media, Ocean is more relaxed and lets his music speak for him. He deactivates his accounts periodically to focus on work. Ocean engages fans through music collaborations and his work continues to have a positive influence.

1. Frank Ocean

2. Background
• Born as Christopher Ocean on October 28,
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1987.
American born singer/songwriter
Part of hip hop group called OFWGKTA or
Odd Future.
Has released one mixtape: Nostalgia, Ultra
and an album that helped him win 2 Grammy
Awards: Channel Orange.
One of the first African-American artists to
publically announce that his first love was of
the same sex.

3. Presence
 The presence of Frank Ocean in social media
varies throughout the year; more active
closer to group project and personal
releases.
 Frank Ocean is more of a relaxed musician
who keeps to himself by not posting too
many things but letting his music speak for
him.
 His Twitter account, which was his most
active social network, and his Instagram
account were recently deactivated by him
after controversies and rumours

4. Websites/Social Networks
 https://soundcloud.com/frank-ocean
 http://frankocean.tumblr.com/
 http://www.mtv.com/artists/frank-ocean/
 https://www.facebook.com/pages/Frank-
Ocean/310067275760033
 http://vimeo.com/frankocean
 https://myspace.com/frankoceanmusic/musi
c/songs
 http://8tracks.com/explore/songs/Frank_Oc
ean

6. Online Communities
 Online communities that exist around Frank
Ocean mainly consist of regular, remixed,
and mashed versions of his hit songs.
 These online communities are based on his
involvement as an individual artist and as a
group member of Odd Future.
 The groups are created as fan pages that
release up to date news about Frank and Odd
Future. These groups also release their own
personal remixes of Frank’s songs so fans
can enjoy his music in a different variety of
ways.

7. Five social media tips
http://bit.ly/1eaB54r

8. Find your audience
 Frank Ocean has definitely found his
audience as his followers have proven to
stick up for him after the controversial letter
that he released.
 His fans consist of his ordinary fans from his
solo work as well as his fans from the
popular group Odd Future.
 Frank has not recently released any new
music, but has been involved with song
writing for platinum albums and nominated
songs for award ceremonies.

9. Post meaningful, sharable content
 When Frank Ocean had both Instagram and
Twitter accounts, he posted quotes,
comments, and pictures that fans would
appreciate and could relate to.
 By looking at his social network involvement,
anyone can tell that Frank keeps to himeslf.
 In a recent post by the media, Frank deleted
his Instagram and Twitter accounts because
he felt that the photography and comments
were interfering with his production of work.

10.  Frank’s music speaks louder than his words,
for me at least.
 His music is very unique and extremely
creative from the lyrics to the underlying
themes in his different songs.
 Pictures that his fans post on behalf of him
capture a very calm and collected artist who
has contributed a lot to the music industry
along with culture in general.

12. Engage your current fans
 Frank engages effectively with both his fans
and the group Odd Future which he is a part
of by always making features on songs,
producing and song writing for extremely
popular and famous artists.
 The group Odd Future also has a television
show called Loiter Squad in which all the
members of the group act out many different
skits as alternative people and personalities.

13.  As far as not doing anything, Frank Ocean
likes to keep things to himself in terms of
what he shares with his fans; his personal
life.
 Frank is a very humble artist who likes to set
an example for others, yet is very focused on
his work as he is a major contributor to the
Hip-Hop music industry.

14. Continue the social push IRL.
Hand out swag. Put up flyers
 In my opinion, Frank Ocean’s involvement
online is not as great as other artists but still
seems to be enough for fans based on his
producing and features for other artists.
 There are many customized clothing lines
that have Frank Ocean memorabilia, but the
group Odd Future has their own clothing line
which contain clothing and things from the
group.

15.  The Odd Future clothing line is very
successful as many famous artists have been
wearing clothing from them as well as
millions of sales that have been made.
 There are only a few Odd Future clothing
stores around the world, but they are
expanding to different countries as they have
been increasing their popularity.

16. Post consistently
 Frank Ocean engages with his audience
consistently by being heavily involved in the
music industry even though he has only
released one studio album in 2012.
 Frank’s involvement goes beyond just music
as he posted a letter he wrote stating that his
first love was of the same sex. This letter, I
think, helped many people realize that it isn’t
a bad thing to be yourself. If a famous
celebrity that is looked up to can do that,
many others will accept things for what they
are.

17.  Finally, a link to what I think is the best song
Frank Ocean has released thus far. From the
album Channel Orange, Pyramids..
 https://soundcloud.com/frankocean/pyramids