Module 1 lesson 3 assignment

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This document provides details for Assignment One in Module One, Lesson Three. It includes three scenarios to reflect on regarding individual freedom and group order. Students are instructed to download the attached worksheet, record their answers to the scenarios, and ask any questions.

Education

Module 1
Lesson 3
Assignment One Details

What to do next…
 A worksheet is attached to this
assignment.
 Download it and record your answers.
 Any questions, let me know!

En el mundo digital los anunciantes B2B son dolorosamente conscientes de la importancia de los datos para alcanzar a sus clientes y prospectos. Sin embargo, algunos de ellos lo encuentran como una tarea o un peso. En este encuentro, vamos a explorar lo que los anunciantes B2B pueden realmente estar haciendo para obtener el máximo valor empresarial de los datos sobre los clientes actuales y potenciales. Veremos nuevas fuentes de datos, cómo mantener tus datos actualizados, las 5 mejores aplicaciones de datos en B2B y un caso de estudio acerca de cómo una compañía estadounidense aplica los datos para impulsar el crecimiento sostenible de su negocio. Oradora: Ruth P. Stevens Es profesora de marketing en varias escuelas de negocios en Estados Unidos. Colabora con frecuencia en publicaciones especializadas como Biznology, Target Marketing Magazine y AdAge. Es considerada una de las 100 personas más influyentes del marketing de negocios en Estados Unidos por la revista Crain´s BtoB. Su último libro es “B2B Data-Driven Marketing: Sources, Uses, Results”. Stevens ocupó posiciones senior en áreas de Marketing en Time Warner, Ziff-Davis e IBM. Más info: www.ruthstevens.com.

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