Development Communication
Module :1
By: De. Jolly Jose
Associate Professor
Amity School of Communication
Email id: jjose@amity.edu
Development is a
process of
improvement and
changes required for
better living and
existence
Development
The key aim of development is to enable
people to lead better a life
Creating
conditions
conducive to
the growth of
peoples’ self-
esteem
Raising
peoples’
living levels
Increasing
peoples’
freedom to
choose
Aim of Development
TODARO
Development
Economic growth to Participatory
paradigm
 DEVELOPMENT= ECONOMIC GROWTH
 INCREASE IN ECONOMIC GROWTH
Democracy, training,
modern factories, more
money-these words sum up
the major development
policies of the Western
democracies
Development as
Economic Growth
and Modernization
Capital-intensive technology.
quantified about development
was usually just growth,
measured in the aggregate or on
a per capita basis
Old concept to the newer concept
The cause of under development
1950 to 1970
Individual Blame:
peasants were
traditional,
fatalistic, and
generally
unresponsive to
technological
innovation
Challenges to Individual blame
1. Oil blackmail of Euro-
America and the Yom Kippur
War in 1973
2.StockholmConference on the
Human Environment in 1972,
Bucharest World Population
Conference and the Rome
Conference onFood in 1974,
Pollution problems
and overpopulation
pressures on
available resources
that helped create
doubts about
whether unending
economic growth
was possible or
desirable
Growing concept of Development
Alternatives to the dominant
paradigm from
Modernization of China,
Cuba, Tanzania, and Chile
NEW conclusion that
there are many
alternative path ways
to development.
Equality of distribution of information,
socioeconomic benefits
Villagers and urban poor should be
the priority audience for development
and bridge the gap
Integration of traditional with modern
systems,
Self-reliance and independence in
development, with an emphasis up
on the potential of local resources
Participation in self development planning and execution
Development is a widely participatory process of social change in a society,
New definition of development
Intended to bring about both social and material
advancement, including greater equality, freedom,
and other valued qualities for the majority of people
through their gaining greater control over their environment.
(Rogers, 1975
Answer the following
What is development?
What is the purpose of development?
How to measure Economic Development?
List 3 challenges to economy focused development
What is the centre of new approach to development?

Module 1 concept of the development.pptx

  • 1.
    Development Communication Module :1 By:De. Jolly Jose Associate Professor Amity School of Communication Email id: jjose@amity.edu
  • 2.
    Development is a processof improvement and changes required for better living and existence Development
  • 3.
    The key aimof development is to enable people to lead better a life Creating conditions conducive to the growth of peoples’ self- esteem Raising peoples’ living levels Increasing peoples’ freedom to choose Aim of Development TODARO
  • 4.
    Development Economic growth toParticipatory paradigm  DEVELOPMENT= ECONOMIC GROWTH  INCREASE IN ECONOMIC GROWTH
  • 5.
    Democracy, training, modern factories,more money-these words sum up the major development policies of the Western democracies Development as Economic Growth and Modernization Capital-intensive technology. quantified about development was usually just growth, measured in the aggregate or on a per capita basis Old concept to the newer concept
  • 6.
    The cause ofunder development 1950 to 1970 Individual Blame: peasants were traditional, fatalistic, and generally unresponsive to technological innovation Challenges to Individual blame 1. Oil blackmail of Euro- America and the Yom Kippur War in 1973 2.StockholmConference on the Human Environment in 1972, Bucharest World Population Conference and the Rome Conference onFood in 1974,
  • 7.
    Pollution problems and overpopulation pressureson available resources that helped create doubts about whether unending economic growth was possible or desirable
  • 8.
    Growing concept ofDevelopment Alternatives to the dominant paradigm from Modernization of China, Cuba, Tanzania, and Chile NEW conclusion that there are many alternative path ways to development. Equality of distribution of information, socioeconomic benefits Villagers and urban poor should be the priority audience for development and bridge the gap Integration of traditional with modern systems, Self-reliance and independence in development, with an emphasis up on the potential of local resources Participation in self development planning and execution
  • 9.
    Development is awidely participatory process of social change in a society, New definition of development Intended to bring about both social and material advancement, including greater equality, freedom, and other valued qualities for the majority of people through their gaining greater control over their environment. (Rogers, 1975
  • 10.
    Answer the following Whatis development? What is the purpose of development? How to measure Economic Development? List 3 challenges to economy focused development What is the centre of new approach to development?