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Welcome
7th of May -13
Copenhagen
A Double Paradigm Shift
The Global Construction Industry
“BIM is the first truly global digital construction technology
and will soon be deployed in every country in the world.
It is a 'game changer' and we need to recognise that it is here to stay …..
The UK programme based on the Government BIS BIM Strategy is
currently the most ambitious and advanced centrally driven programme in the world.”
Patrick MacLeamy 
Chief Executive Officer of HOK
BIM
“The day is near when there will be a significant cost to product manufacturers if they do
NOT produce BIM information for their clients. The stark reality is that BIM will continue to
significantly change the construction business environment and product manufactures
who are not willing to adapt to support the BIM process will face the reality that they will
cease to remain competitive in the marketplace.”  John TebbitDeputy Chief Executive and
Industry Affairs DirectorConstruction Products Association
Web & Cloud
Agenda
7th of May Copenhagen Denmark
09:00 -10:00        Introduktion til BIM
Alle har hørt om BIM som ”arvtageren” til CAD, men hvad er
egentlig Building Information Modeling (BIM)  og hvordan
forholder man sig til dette som producent af bygge- og
indretningsmaterialer.
Vi giver en pædagogisk gennemgang af hele BIM processen og
viser en case study af hvordan en producent har lykkes med
deres strategi, der aktivt involverer BIMobjekter og
markedsføring på nettet. 
Agenda
7th of May Copenhagen Denmark
10:00 - 10:40        BIM objekter.
Hvad er egentligt et BIM objekt, og hvordan kan disse digitale
kopier af mine produkter hjælpe mig med at markedsføre mine
rigtige produkter.
Hvordan sikrer man sig at man bliver foreskrevet i den digitale
beslutningsproces. Og hvordan ved jeg hvem, der har
downloadet mine BIM objekter. Aktiv pre -sales med leads!
Agenda
7th of May Copenhagen Denmark
10:40 - 11:00        Kaffe pause
Agenda
7th of May Copenhagen Denmark
11:00 - 12:00        Bygge Infomations produktsøgning på nettet
Cloudløsninger, hvad indebærer dette og hvordan fungere
samarbejdet mellem Bygge Information i Danmark, med deres
trafikskabende produktportal www.productinformation.dk og de
BIM objekter som publiceres af BIMobject.
Hvordan "rammer" jeg brugerne af CAD/BIM systemerne med
mine digitale BIM objekter, når de træffer deres beslutning om
valg af byggematerialer.
Co founders and management
Stefan Larsson CEO
Senior intl business + 25 years in CAD/BIM, former WW Director
of Sales of global CAD vendor, visionary and entrepreneur.
Johannes Reischböck COO
Senior intl business + 25 years in CAD/BIM, former global vice
president of Sales of BIM software vendor
Ben O’Donnell Chief of project management
Architect and BIM expert + 15 years as CAD/BIM expert in
Scandinavia and Australia.
Xavier Soule co founder
Founder and CEO of Abvent, France leading 3D/BIM software
developer + 30 years in the CAD business
Phillipe Butty co founder
Founder and MD of Abvent Switzerland. +25 years in the CAD in
Switzerland
Per Russberg co founder
MD and web expert at our BIMobject web development center +
20 years in database and web technology
Pauli Jantunen MD
Senior business developer in Finland + 15 years in CAD/BIM
Alan Baikie MD, UK
Senior Manager and marketing expert + 13 years in CAD/BIM
Simon Gilbert , Manager UK
Senior project manager UK + 15 years in CAD/BIM
BIMobject Corporate
headquarters:
BIMobject HQ, World Trade Center,
Malmö, SWEDEN
BIMobject Gothenburg, SWEDEN
BIMobject Deutschland GMBH
Munich Germany
BIMobject United KIngdom
Other BIMobject offices
BIMobject Denmark
2300 Copenhagen S, Denmark
BIMobject Finland
00260 Helsinki, Finland
BIMobject Development Centers
India, Turkey, Hungary and Philippines
Franchisees
BIMobject Milano
Italy
BIMobject Madrid
Spain
BIMobject Costa Mesa
California USA
BIMobject Tampa
Florida USA
BIMobject Nottingham
Nottinghamn UK
BIMobject ME
Internet City, Dubai, UAE
BIMobject Portugal
Lisboa, Portugal
BIMobject Korea
Seoul, South Korea
”the world's No.1
manufacturer-specific
content provider”
Graphisoft
“BIM is the first truly global digital construction technology”
Ben O’Donnell CTO and Architect
Johnny Blaedel BIMobject Denmark
BIM
What is CAD/BIM?
Computer Aided Design means using design and drafting software to
create 3D models & drawings in Architecture, Design, Building design
and Construction.
Building Information Modeling is the successor of CAD and is a more
modern intelligent way of creating a virtual building in the computer that
automatically can create all drawings, models, Quantities, energy
calculations and the information model is used in all parts of the design,
construction and building process.
EVOLUTIONEVOLUTION
Computers and software has evolved very fast the last 20 years for designers,
Architects, engineers and builders.
Where Automotive and Aerospace have been for some years, the building
industry is now entering very quickly when CAD is replaced by BIM.
BIM3D3D
CADCAD
2D2D
CADCAD
Early days... 80’sEarly days... 80’s
CAD is an imitation of
the drawing board and
the main tasks is to
create a 2D drawing on
the computer and save
time on changes on
dwg’s
The drafting board is
quickly replaced during
this decade...
l Very little 3D – Mainly extrusions of plans.
l Usually done after design drawings prepared
l Quite tedious, especially with workload.
l Results not that grand and seldom presented.
l Often used to assist perspective artist with setting out.
1990-1995 Next generation CAD1990-1995 Next generation CAD
1995-2000 3rd generation CAD1995-2000 3rd generation CAD
l 3D – more advanced.
l Sections/elevations is automated
l Workflow is based on collaboration
l No more artists for perspectives
l Start of multiple disciplines
2001-2007 BIM replaces CAD2001-2007 BIM replaces CAD
Building Information ModelingBuilding Information Modeling
SKETCH PLAN
Drawings are still produced...Drawings are still produced...
MUNICIPAL
All drawings are extracted from aAll drawings are extracted from a
database (BIM) which is objectdatabase (BIM) which is object
oriented.oriented.
CONSTRUCTION
SET
The Designer builds a model whereThe Designer builds a model where
information becomes important...information becomes important...
CEILING PLAN
From 2008 and onwards, BIM isFrom 2008 and onwards, BIM is
mainstream and used globallymainstream and used globally
SECTIONS
Globally, all disciplines in theGlobally, all disciplines in the
building industry are using BIMbuilding industry are using BIM
SECTIONS
BIM is used in all parts of theBIM is used in all parts of the
building processes.building processes.
2012 the UK goverment requires2012 the UK goverment requires
that 3D-BIM be used for publicthat 3D-BIM be used for public
buildings before end of 2016.buildings before end of 2016.
A BIM model consists of
BIM objects
The software companies that sell the BIM software deliver a standard set
of components that is referred to as GENERIC.
In the early phase it is sufficient to use gerneric components, BUT
The further you detail the model, use it for analyzes or detail
documentation, quantities and simulations you need material and
building product data to enrich the model so it can be used.
Our ambition is to be the
link between the complex
technology around CAD &
BIM and our customers, the
Building product and
interior manufacturers.
Simple Demo of a BIM system
Ben shows how he quickly build up a simple building in ArchiCAD
The manual entry method
Architects, designers & engineers source information from the web,
catalogues, PDF files and datasheets and manually enter this data into
generic objects or in multiple systems to add neccessary data.
Many times they rebuild and consctruct their own library of 3D objects
and BIM files since they need it.
This leads to huge downtimes in productivity and likelihood for errors.
The smart BIMobject® method
What IF
the building and interior product manufacturers would provide architects
& designers with objects for their BIM systems that have all correct 2D
drawings (plans, details), 3D representations (section-3D), materials
(views, characteristics) and all the necessary properties (CE, heights,
configurations, constraints etc) included from the get go?
This would be a huge benefit for the users of BIM systems to get
information rich, nicely created and smart BIM objects that make every
designers job more efficient, fun, stimulating, rewarding, and making it
possible to evaluate, simulate, and test products in a building
design early on.
Energy calculations, light simulations, sun studies,
functional requirements and solutions for smart economic and
sustainable solutions.
Architects, engineers and design professionals
find your products, download and use them in
the design and specification process.
All for free always for ”users”
Demo of manufacturer specific
objects in a BIM system
Case studies, see YouTube presentations:
http://www.youtube.com/user/BIMobject/videos?flow=grid&view=0
- Increased productivity, No need to
create objects manually
- Less errors
- Better understanding of products
functionality and characteristics
- No need to draw 2D details
- Know that the objects really exist in
reality
- Know that the object you place is a
product availible for purchase
- All variations of the product are
integrated.
- Link to other documents like
maintenance, productsheets etc
- BIM model enriched, easy to do
simulations and analyzes
- Quantity calculations to a new level
- Deliver higher quality models for
builders, production and facility
management.
BIM users benefits in BIMobject®BIM users benefits in BIMobject®
We help Manufacturers to
successfully develop, maintain and
market digital replicas of their
products as BIM objects. We keep
the product information in a neutral
form but build real objects in native
BIM formats.
- Product placement as early as possible
- Help to get products specified
- Get something new to offer designers
- Descisions get digital - objects are digital
replicas of a real product
- USP’s of a product can be easier
communicated
- Get more visibility on the web
- Brand your products inside the BIM software
- Great way to communicate your products
functionality, options and variations.
- Minimize mistakes how products are
designed in a building
- Supply product information into BIM models
through the BIM objects
- Engage the customers
- Help the BIM users save time
Building & interior productBuilding & interior product
manufacturers benefits inmanufacturers benefits in
supplying BIMobject®supplying BIMobject®
“BIM is the first truly global digital construction technology”
Stefan Larsson CEO and founder BIMobject®
Johnny Blaedel BIMobject Denmark
BIM
Objekter
“The biggest challenge for todays companies is to understand, use and get the
maximum benefits from completely connected business world”
Internet
- Where are your customers and specifiers?
- What are the processes and behaviours?
-What do your customers need?
- How can I put my products in front of the Designers?
Where?
What?
bimobject.com - PROJECT Management
Live Demo of the
BIMobject® cloud
BIM objects in the cloud - publish, Develop, maintain and syndicate
Anywhere
- Cloud
Search, filter, view and download
User
chooses BIM
format and
downloads
BIManalytics
The user is
identified and
info is shared
with
Manufacturer
Sales at Manufacturer can send BIMail
BIM user looks for BIM object
BIManalytics
Pre-sales process
DEMO
Google search engine optimization
Integration in Social Media
DEMO
Private Clouds
Microsite, Integrated, Multivendors
DEMO
Demo of the BIMobject® APP
Manufacturers BIM Strategy described through
Michael Porter’s Competitive Advantage
Product Innovation
Customer Lock-in Customer Intimacy
Stage 1 - Product Strategy
- First mover advantage
- Formidable knowledge/ skills base
-Good products - old relations
Stage 2 - Product Strategy
- Customer services
- Account management
- Sell more through customer care
Stage 3 - BIMobject Strategy
Embedded in Architects IT tools and be
part of the digital decision process that
BIM is. Integrate in buyers systems
Text
12 Major portals already signed up:
Barbour UK, Docu Sweden
BIMcomponents, Bygge information...
Kaffe
Peder Andersen MD Byggeinformation
Johnny Blaedel BIMobject Denmark
Web
Search
http://www.byggeinfor
mation.dk/
real products, real objects, real business

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BIMobject® seminar 7th of may 2013 Denmark

  • 1. Welcome 7th of May -13 Copenhagen
  • 2. A Double Paradigm Shift The Global Construction Industry
  • 3. “BIM is the first truly global digital construction technology and will soon be deployed in every country in the world. It is a 'game changer' and we need to recognise that it is here to stay ….. The UK programme based on the Government BIS BIM Strategy is currently the most ambitious and advanced centrally driven programme in the world.” Patrick MacLeamy  Chief Executive Officer of HOK BIM
  • 4. “The day is near when there will be a significant cost to product manufacturers if they do NOT produce BIM information for their clients. The stark reality is that BIM will continue to significantly change the construction business environment and product manufactures who are not willing to adapt to support the BIM process will face the reality that they will cease to remain competitive in the marketplace.”  John TebbitDeputy Chief Executive and Industry Affairs DirectorConstruction Products Association Web & Cloud
  • 5. Agenda 7th of May Copenhagen Denmark 09:00 -10:00        Introduktion til BIM Alle har hørt om BIM som ”arvtageren” til CAD, men hvad er egentlig Building Information Modeling (BIM)  og hvordan forholder man sig til dette som producent af bygge- og indretningsmaterialer. Vi giver en pædagogisk gennemgang af hele BIM processen og viser en case study af hvordan en producent har lykkes med deres strategi, der aktivt involverer BIMobjekter og markedsføring på nettet. 
  • 6. Agenda 7th of May Copenhagen Denmark 10:00 - 10:40        BIM objekter. Hvad er egentligt et BIM objekt, og hvordan kan disse digitale kopier af mine produkter hjælpe mig med at markedsføre mine rigtige produkter. Hvordan sikrer man sig at man bliver foreskrevet i den digitale beslutningsproces. Og hvordan ved jeg hvem, der har downloadet mine BIM objekter. Aktiv pre -sales med leads!
  • 7. Agenda 7th of May Copenhagen Denmark 10:40 - 11:00        Kaffe pause
  • 8. Agenda 7th of May Copenhagen Denmark 11:00 - 12:00        Bygge Infomations produktsøgning på nettet Cloudløsninger, hvad indebærer dette og hvordan fungere samarbejdet mellem Bygge Information i Danmark, med deres trafikskabende produktportal www.productinformation.dk og de BIM objekter som publiceres af BIMobject. Hvordan "rammer" jeg brugerne af CAD/BIM systemerne med mine digitale BIM objekter, når de træffer deres beslutning om valg af byggematerialer.
  • 9. Co founders and management Stefan Larsson CEO Senior intl business + 25 years in CAD/BIM, former WW Director of Sales of global CAD vendor, visionary and entrepreneur. Johannes Reischböck COO Senior intl business + 25 years in CAD/BIM, former global vice president of Sales of BIM software vendor Ben O’Donnell Chief of project management Architect and BIM expert + 15 years as CAD/BIM expert in Scandinavia and Australia. Xavier Soule co founder Founder and CEO of Abvent, France leading 3D/BIM software developer + 30 years in the CAD business Phillipe Butty co founder Founder and MD of Abvent Switzerland. +25 years in the CAD in Switzerland Per Russberg co founder MD and web expert at our BIMobject web development center + 20 years in database and web technology Pauli Jantunen MD Senior business developer in Finland + 15 years in CAD/BIM Alan Baikie MD, UK Senior Manager and marketing expert + 13 years in CAD/BIM Simon Gilbert , Manager UK Senior project manager UK + 15 years in CAD/BIM
  • 10. BIMobject Corporate headquarters: BIMobject HQ, World Trade Center, Malmö, SWEDEN BIMobject Gothenburg, SWEDEN BIMobject Deutschland GMBH Munich Germany BIMobject United KIngdom Other BIMobject offices BIMobject Denmark 2300 Copenhagen S, Denmark BIMobject Finland 00260 Helsinki, Finland BIMobject Development Centers India, Turkey, Hungary and Philippines Franchisees BIMobject Milano Italy BIMobject Madrid Spain BIMobject Costa Mesa California USA BIMobject Tampa Florida USA BIMobject Nottingham Nottinghamn UK BIMobject ME Internet City, Dubai, UAE BIMobject Portugal Lisboa, Portugal BIMobject Korea Seoul, South Korea
  • 11.
  • 13. “BIM is the first truly global digital construction technology” Ben O’Donnell CTO and Architect Johnny Blaedel BIMobject Denmark BIM
  • 14. What is CAD/BIM? Computer Aided Design means using design and drafting software to create 3D models & drawings in Architecture, Design, Building design and Construction. Building Information Modeling is the successor of CAD and is a more modern intelligent way of creating a virtual building in the computer that automatically can create all drawings, models, Quantities, energy calculations and the information model is used in all parts of the design, construction and building process.
  • 15. EVOLUTIONEVOLUTION Computers and software has evolved very fast the last 20 years for designers, Architects, engineers and builders. Where Automotive and Aerospace have been for some years, the building industry is now entering very quickly when CAD is replaced by BIM. BIM3D3D CADCAD 2D2D CADCAD
  • 16. Early days... 80’sEarly days... 80’s CAD is an imitation of the drawing board and the main tasks is to create a 2D drawing on the computer and save time on changes on dwg’s The drafting board is quickly replaced during this decade...
  • 17. l Very little 3D – Mainly extrusions of plans. l Usually done after design drawings prepared l Quite tedious, especially with workload. l Results not that grand and seldom presented. l Often used to assist perspective artist with setting out. 1990-1995 Next generation CAD1990-1995 Next generation CAD
  • 18. 1995-2000 3rd generation CAD1995-2000 3rd generation CAD l 3D – more advanced. l Sections/elevations is automated l Workflow is based on collaboration l No more artists for perspectives l Start of multiple disciplines
  • 19. 2001-2007 BIM replaces CAD2001-2007 BIM replaces CAD
  • 21. SKETCH PLAN Drawings are still produced...Drawings are still produced...
  • 22. MUNICIPAL All drawings are extracted from aAll drawings are extracted from a database (BIM) which is objectdatabase (BIM) which is object oriented.oriented.
  • 23. CONSTRUCTION SET The Designer builds a model whereThe Designer builds a model where information becomes important...information becomes important...
  • 24. CEILING PLAN From 2008 and onwards, BIM isFrom 2008 and onwards, BIM is mainstream and used globallymainstream and used globally
  • 25. SECTIONS Globally, all disciplines in theGlobally, all disciplines in the building industry are using BIMbuilding industry are using BIM
  • 26.
  • 27. SECTIONS BIM is used in all parts of theBIM is used in all parts of the building processes.building processes. 2012 the UK goverment requires2012 the UK goverment requires that 3D-BIM be used for publicthat 3D-BIM be used for public buildings before end of 2016.buildings before end of 2016.
  • 28.
  • 29.
  • 30.
  • 31. A BIM model consists of BIM objects The software companies that sell the BIM software deliver a standard set of components that is referred to as GENERIC. In the early phase it is sufficient to use gerneric components, BUT The further you detail the model, use it for analyzes or detail documentation, quantities and simulations you need material and building product data to enrich the model so it can be used.
  • 32.
  • 33. Our ambition is to be the link between the complex technology around CAD & BIM and our customers, the Building product and interior manufacturers.
  • 34. Simple Demo of a BIM system Ben shows how he quickly build up a simple building in ArchiCAD
  • 35. The manual entry method Architects, designers & engineers source information from the web, catalogues, PDF files and datasheets and manually enter this data into generic objects or in multiple systems to add neccessary data. Many times they rebuild and consctruct their own library of 3D objects and BIM files since they need it. This leads to huge downtimes in productivity and likelihood for errors.
  • 36. The smart BIMobject® method What IF the building and interior product manufacturers would provide architects & designers with objects for their BIM systems that have all correct 2D drawings (plans, details), 3D representations (section-3D), materials (views, characteristics) and all the necessary properties (CE, heights, configurations, constraints etc) included from the get go? This would be a huge benefit for the users of BIM systems to get information rich, nicely created and smart BIM objects that make every designers job more efficient, fun, stimulating, rewarding, and making it possible to evaluate, simulate, and test products in a building design early on. Energy calculations, light simulations, sun studies, functional requirements and solutions for smart economic and sustainable solutions.
  • 37. Architects, engineers and design professionals find your products, download and use them in the design and specification process. All for free always for ”users”
  • 38. Demo of manufacturer specific objects in a BIM system Case studies, see YouTube presentations: http://www.youtube.com/user/BIMobject/videos?flow=grid&view=0
  • 39. - Increased productivity, No need to create objects manually - Less errors - Better understanding of products functionality and characteristics - No need to draw 2D details - Know that the objects really exist in reality - Know that the object you place is a product availible for purchase - All variations of the product are integrated. - Link to other documents like maintenance, productsheets etc - BIM model enriched, easy to do simulations and analyzes - Quantity calculations to a new level - Deliver higher quality models for builders, production and facility management. BIM users benefits in BIMobject®BIM users benefits in BIMobject®
  • 40. We help Manufacturers to successfully develop, maintain and market digital replicas of their products as BIM objects. We keep the product information in a neutral form but build real objects in native BIM formats.
  • 41. - Product placement as early as possible - Help to get products specified - Get something new to offer designers - Descisions get digital - objects are digital replicas of a real product - USP’s of a product can be easier communicated - Get more visibility on the web - Brand your products inside the BIM software - Great way to communicate your products functionality, options and variations. - Minimize mistakes how products are designed in a building - Supply product information into BIM models through the BIM objects - Engage the customers - Help the BIM users save time Building & interior productBuilding & interior product manufacturers benefits inmanufacturers benefits in supplying BIMobject®supplying BIMobject®
  • 42. “BIM is the first truly global digital construction technology” Stefan Larsson CEO and founder BIMobject® Johnny Blaedel BIMobject Denmark BIM Objekter
  • 43. “The biggest challenge for todays companies is to understand, use and get the maximum benefits from completely connected business world” Internet
  • 44. - Where are your customers and specifiers? - What are the processes and behaviours? -What do your customers need? - How can I put my products in front of the Designers? Where? What?
  • 45.
  • 46.
  • 47.
  • 49.
  • 50. Live Demo of the BIMobject® cloud BIM objects in the cloud - publish, Develop, maintain and syndicate
  • 51.
  • 52.
  • 53. Anywhere - Cloud Search, filter, view and download User chooses BIM format and downloads BIManalytics The user is identified and info is shared with Manufacturer Sales at Manufacturer can send BIMail BIM user looks for BIM object
  • 55.
  • 56. Google search engine optimization Integration in Social Media DEMO
  • 57.
  • 59.
  • 60. Demo of the BIMobject® APP
  • 61. Manufacturers BIM Strategy described through Michael Porter’s Competitive Advantage Product Innovation Customer Lock-in Customer Intimacy Stage 1 - Product Strategy - First mover advantage - Formidable knowledge/ skills base -Good products - old relations Stage 2 - Product Strategy - Customer services - Account management - Sell more through customer care Stage 3 - BIMobject Strategy Embedded in Architects IT tools and be part of the digital decision process that BIM is. Integrate in buyers systems
  • 62. Text 12 Major portals already signed up: Barbour UK, Docu Sweden BIMcomponents, Bygge information...
  • 63. Kaffe
  • 64. Peder Andersen MD Byggeinformation Johnny Blaedel BIMobject Denmark Web Search http://www.byggeinfor mation.dk/
  • 65. real products, real objects, real business

Editor's Notes

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  6. A Proper BIM object from VELUX
  7. 7. BIM objekt kan även användas för att skapa produktbilder, miljö och inspirationsbilder för kataloger och broschyrer. Detta medför en drastisk kostnadsbesparing för fotografering av verkliga produkter. BIM objekten kan placeras i olika miljöer, ljus-sättas på olika sätt och allt sker mycket snabbt så man kan ha färdiga bilder i tid för produktlanseringar och PR. Produkter kan även framställas med färger och material som virtuella prototyper utan att någon verklig prototyp behöver skapas. Detta kan användas som beslutsunderlag eller i andra syften.
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  15. Air-lux details