Flaming Singapore explores how young Muslims around the globe are co-opting traditional Islamic values in new and interesting ways, and discusses how brands can capture the attention of this growing market.
This document provides a brief overview of breakfast foods and customs from around the world, listing typical breakfasts from over 40 different countries and regions including England, Israel, the Netherlands, Poland, Spain, Morocco, Hawaii, Sweden, Iceland, Portugal, Australia, Brazil, Italy, Wales, Denmark, the Philippines, Alaska, America, France, Germany, India, Scotland, Thailand, Argentina, Ireland, Canada, Mexico, Russia, Vietnam, Peru, Bolivia, Egypt, Japan, China, Malaysia, Mongolia, Belize, Hungary, Pakistan, Estonia, Jordan, Venezuela, Colombia, Ghana, Uganda, the Bahamas, Costa Rica, the Dominican Republic, Turkey, South India, and concluding with
Most Innovative Business Leaders Of The Year | Exeleon Magazine | Business Ma...Exeleon Magazine
Exeleon is a leading Business Magazine that aims to stand out by recognizing new, emerging, and established businesses and entrepreneurs. Subscribe and read this issue of Exeleon Magazine Most Innovative Business Leaders of The Year.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
This document discusses traits of Millennials based on research from various sources. It notes that Millennials grew up with technology and are always connected. They are a large generation, representing over 20% of the US population. Millennials are influenced by economic conditions, societal norms, and political events during their formative years. They are described as confident, open to diversity, and seeking meaningful experiences over material goods. The document provides various observations and statistics about Millennials and their relationship with technology, media, religion, and other generational influences.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
This document provides a brief overview of breakfast foods and customs from around the world, listing typical breakfasts from over 40 different countries and regions including England, Israel, the Netherlands, Poland, Spain, Morocco, Hawaii, Sweden, Iceland, Portugal, Australia, Brazil, Italy, Wales, Denmark, the Philippines, Alaska, America, France, Germany, India, Scotland, Thailand, Argentina, Ireland, Canada, Mexico, Russia, Vietnam, Peru, Bolivia, Egypt, Japan, China, Malaysia, Mongolia, Belize, Hungary, Pakistan, Estonia, Jordan, Venezuela, Colombia, Ghana, Uganda, the Bahamas, Costa Rica, the Dominican Republic, Turkey, South India, and concluding with
Most Innovative Business Leaders Of The Year | Exeleon Magazine | Business Ma...Exeleon Magazine
Exeleon is a leading Business Magazine that aims to stand out by recognizing new, emerging, and established businesses and entrepreneurs. Subscribe and read this issue of Exeleon Magazine Most Innovative Business Leaders of The Year.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
This document discusses traits of Millennials based on research from various sources. It notes that Millennials grew up with technology and are always connected. They are a large generation, representing over 20% of the US population. Millennials are influenced by economic conditions, societal norms, and political events during their formative years. They are described as confident, open to diversity, and seeking meaningful experiences over material goods. The document provides various observations and statistics about Millennials and their relationship with technology, media, religion, and other generational influences.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
This document discusses the rise of social media and its impact on society and business. It traces the evolution from early technologies like blogs and wikis to today's social networks. Key points made include:
- Social media has democratized information by transforming consumers into publishers.
- Early critics warned it could infantilize the brain and reduce attention spans, while optimists saw its potential to empower users.
- Companies must adapt to a world where consumers engage and share content online in new ways.
- The architecture of technology shapes human behavior more than the content itself.
China is projected to surpass Japan to become the world's largest luxury goods market, growing from $12 billion in spending in 2010 to $27 billion in 2015. This growth will be driven primarily by China's expanding upper middle class and wealthy consumers. While traditional Chinese culture emphasized frugality, modern materialism from Western influence and China's growing economy have increased demand for luxury brands as a means of gaining social status and "face."
The document provides an overview of Millennials in the workforce based on LinkedIn data. It discusses that Millennials currently make up a large portion of the workforce and will comprise 50% of the workforce by 2020. It then lists some of the top occupations for Millennials on LinkedIn, including salesperson, software developer, and administrative employee. Finally, it introduces that a LinkedIn survey found the top things Millennials want in a job, but does not list what those things are.
This document discusses various contemporary subcultures and issues surrounding their appropriation and commodification. It begins by examining theories of subcultural style and identity formation from sources like Dick Hebdige. Case studies of postwar Japanese subcultures like the Futen-zoku and Bōsōzoku are presented. The document then discusses the rise of DIY design in Singapore and a case study of the Mash-Up fashion label. Issues of subcultural trends moving from street to runway and back again, as well as their marketing and commodification are explored through sources like Yuniya Kawamura's Fashion-ology. The blurring lines between production and consumption of subcultural styles is discussed.
The document discusses the process for requesting writing assistance from the HelpWriting.net website. It involves 5 steps: 1) Creating an account with an email and password. 2) Completing a 10-minute order form providing instructions, sources, and deadline. 3) Reviewing bids from writers and choosing one based on qualifications. 4) Receiving the paper and authorizing payment if satisfied. 5) Requesting revisions to ensure satisfaction, with a refund offered for plagiarized work. The website aims to provide original, high-quality content and meet all customer needs.
Brands are facing an emerging challenge in multicultural marketing—how do they execute against total market? Changing demographics and the need for efficiencies in market spend, targeting and process are driving this discussion.
Achieving effective solutions requires a deeper understanding of cultural dynamics. Brands must be engaged in more authentic and meaningful dialogue with consumers; inspire innovation and creativity that connects more broadly; and achieve efficiencies through an integrated approach.
Within the US and globally we are experiencing the acceleration of a cultural shift marked by ‘cultural remix’ or Hybriculturalism. The desire to respond to this cultural shift is evident in the call to action known as total market. However, there is still a struggle to understand the dynamics. For total market approaches to work, this understanding is critical.
Cic group m young consumers in the age of social mediazenithkong
The document discusses China's digital youth, focusing on those born in the 1980s and 1990s. The 1980s generation is in their 20s-30s and exploring identity as they establish careers, while the 1990s generation is younger and more focused on entertainment. Both generations grew up during China's digital transformation and are pioneering social media use. They are driven by self-expression, entertainment, and interest in celebrities.
CIC_GroupM Knowledge Collaborative White Paper - < Chinas Young Consumers ...Kantar Media CIC
The document discusses China's digital youth, focusing on those born in the 1980s and 1990s. The 1980s generation is in their 20s-30s and exploring identity as they establish careers, while the 1990s generation is younger and more focused on entertainment. Both generations grew up during China's digital transformation and are pioneering social media use. They are driven by self-expression, entertainment, and interest in celebrities.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Lorenzo Guerra discusses the increasing complexity of the social media landscape and how businesses must adapt. Key points include:
1) Social media like Pinterest and LinkedIn are now major sources of traffic and information.
2) Consumers are ahead of businesses and agencies - companies must listen to and be guided by customers.
3) To interact and listen, businesses need to be where their audience is across multiple platforms and formats.
4) Beyond just presence and listening, social media strategies require clear objectives, measurement of results, and valuable content.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
History paper - Disney and US ImperialismCultural ImperialismI.docxfideladallimore
History paper -
Disney and US Imperialism
Cultural Imperialism
Imperialism can be defined as the guiding principle of broadening a nation's power by the acquiring of other countries, or by the formation of financial and political authority over other nations.
Cultural
imperialism can then be defined as the cultural impact of imperialism. This can mean many different things, as culture is such a broad term. When looking at popular culture and cultural imperialism, it is important to look again at the concept of dominant culture. The dominant culture is created, controlled, and spread by the ruling class. The ruling class refers to those individuals or corporations with the most economic power and cultural influence. The political actions of a nation, or the values and beliefs of a society, could be examples of cultural elements that are affected by cultural imperialism, and that is what is being referred to in this lecture.
The Commodification of American Culture
The global power of American culture has been in full effect since the 19th century, when distinctly American commodities were exchanged with other nations on an increasingly large scale. These consumer products ended up being sold in countries such as Britain, or other Western European countries, and this helped to spread dominant American culture. With the advent of mass media, particularly radio and television broadcasting, American consumerist culture was further circulated throughout the world. American cultural commodities, such as films, cars, fast food, music, etc., have increased American influence on an international scale. In turn, some of the commodities produced by the United States since the 1950's have arguably become symbolic of American culture.
Coca-cola
, McDonalds, and Disney products have gained international recognition of what America represents, and this is problematic for a number of reasons. Most importantly, consumer products, or the ideologies that are attached to them, should not ultimately define American culture. Unfortunately, people from nations that have no direct knowledge of American people or their values, have developed opinions about the United States that are based upon capitalism, and its products.
Consumerism and Identity
Regardless of whether the ideologies, or beliefs that have become attached to popular commodities have been placed there intentionally or not, the "cultural work" that these American products perform must be examined. This "cultural work" functions by implying to audiences, or consumers, of cultural products, that they should think or feel a certain way, and that buying this consumer product ultimately means that the consumer is buying into the ideology attached to it. For example, McDonalds is known around the world, and there is a McDonalds restaurant in nearly every country in the world today.
The beliefs attached to McDonalds' products on the surface reveal family values, fun, and enjoyment. However, underneath th.
Social media allows everyone to broadcast their thoughts and participate in global conversations. This represents a shift from traditional one-directional publishing to many-to-many communication. To be successful, brands must listen to what is being said about them on social media, analyze who the influential voices are and what they are saying, and then strategically join relevant conversations to shape perceptions. This requires understanding your brand's story and vision to guide engagement efforts.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Story Listening Through Social Media eBook - Story WorldwideStory Worldwide
Social media allows anyone to become a global publisher and participate in conversations. This document discusses how social media has democratized communication over time, from cave paintings to modern platforms like Twitter and Facebook. It also provides examples of how brands like Kogi Korean BBQ, Comcast, and Dell have successfully engaged consumers through social media to build communities and increase sales. The key lessons are that brands must listen to existing conversations, understand influencers, and engage consumers authentically rather than using traditional advertising approaches.
The document discusses ideas for a new social media platform called The Grid. It will have psychedelic, confusing visuals inspired by 1960s imagery and illusion art. Research shows that most social media users are aged 16-24 and engage with multiple platforms. Streaming platforms like Netflix are influencing trends - shows like Squid Game and Bridgerton started viral challenges. Teens are attracted to witchcraft and Wicca due to influences like Harry Potter and promises of power. Demand for healing crystals has grown among millennials and celebrities. However, social media is often toxic due to its addictive nature and spread of disinformation. The document explores ideas for The Grid's visual style and target demographic of 16-24 year olds.
The document discusses ideas for a new social media platform called The Grid. It will have psychedelic, confusing visuals inspired by 1960s culture. Research shows most social media users are aged 16-24 and engage with multiple platforms. Streaming shows like Squid Game and Bridgerton have started trends. Wicca religion is growing in popularity among teens due to influences like Harry Potter. Demand for crystals is increasing among millennials for spiritual practices. Social media is toxic due to its addictive design and spread of misinformation. E4 channel idents interest viewers with unusual concepts, following our target demographic of 16-24 year olds.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
creating brand value in the age of overloadkelseyhodgkin
The document discusses how brands must create shared value in the current environment of information overload and skepticism of empty promises. Successful brands today translate their ideals into tangible benefits for both the brand and society by understanding their long-term purpose, marrying it with a real social need, and creating valuable experiences that people want to share. Whereas brands used to simply sell an idealized dream, they now must take action and prove their impact through innovative solutions that drive meaningful social improvement.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
More Related Content
Similar to Modern Muslims - Flamingo Culture Breakfast
This document discusses the rise of social media and its impact on society and business. It traces the evolution from early technologies like blogs and wikis to today's social networks. Key points made include:
- Social media has democratized information by transforming consumers into publishers.
- Early critics warned it could infantilize the brain and reduce attention spans, while optimists saw its potential to empower users.
- Companies must adapt to a world where consumers engage and share content online in new ways.
- The architecture of technology shapes human behavior more than the content itself.
China is projected to surpass Japan to become the world's largest luxury goods market, growing from $12 billion in spending in 2010 to $27 billion in 2015. This growth will be driven primarily by China's expanding upper middle class and wealthy consumers. While traditional Chinese culture emphasized frugality, modern materialism from Western influence and China's growing economy have increased demand for luxury brands as a means of gaining social status and "face."
The document provides an overview of Millennials in the workforce based on LinkedIn data. It discusses that Millennials currently make up a large portion of the workforce and will comprise 50% of the workforce by 2020. It then lists some of the top occupations for Millennials on LinkedIn, including salesperson, software developer, and administrative employee. Finally, it introduces that a LinkedIn survey found the top things Millennials want in a job, but does not list what those things are.
This document discusses various contemporary subcultures and issues surrounding their appropriation and commodification. It begins by examining theories of subcultural style and identity formation from sources like Dick Hebdige. Case studies of postwar Japanese subcultures like the Futen-zoku and Bōsōzoku are presented. The document then discusses the rise of DIY design in Singapore and a case study of the Mash-Up fashion label. Issues of subcultural trends moving from street to runway and back again, as well as their marketing and commodification are explored through sources like Yuniya Kawamura's Fashion-ology. The blurring lines between production and consumption of subcultural styles is discussed.
The document discusses the process for requesting writing assistance from the HelpWriting.net website. It involves 5 steps: 1) Creating an account with an email and password. 2) Completing a 10-minute order form providing instructions, sources, and deadline. 3) Reviewing bids from writers and choosing one based on qualifications. 4) Receiving the paper and authorizing payment if satisfied. 5) Requesting revisions to ensure satisfaction, with a refund offered for plagiarized work. The website aims to provide original, high-quality content and meet all customer needs.
Brands are facing an emerging challenge in multicultural marketing—how do they execute against total market? Changing demographics and the need for efficiencies in market spend, targeting and process are driving this discussion.
Achieving effective solutions requires a deeper understanding of cultural dynamics. Brands must be engaged in more authentic and meaningful dialogue with consumers; inspire innovation and creativity that connects more broadly; and achieve efficiencies through an integrated approach.
Within the US and globally we are experiencing the acceleration of a cultural shift marked by ‘cultural remix’ or Hybriculturalism. The desire to respond to this cultural shift is evident in the call to action known as total market. However, there is still a struggle to understand the dynamics. For total market approaches to work, this understanding is critical.
Cic group m young consumers in the age of social mediazenithkong
The document discusses China's digital youth, focusing on those born in the 1980s and 1990s. The 1980s generation is in their 20s-30s and exploring identity as they establish careers, while the 1990s generation is younger and more focused on entertainment. Both generations grew up during China's digital transformation and are pioneering social media use. They are driven by self-expression, entertainment, and interest in celebrities.
CIC_GroupM Knowledge Collaborative White Paper - < Chinas Young Consumers ...Kantar Media CIC
The document discusses China's digital youth, focusing on those born in the 1980s and 1990s. The 1980s generation is in their 20s-30s and exploring identity as they establish careers, while the 1990s generation is younger and more focused on entertainment. Both generations grew up during China's digital transformation and are pioneering social media use. They are driven by self-expression, entertainment, and interest in celebrities.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Lorenzo Guerra discusses the increasing complexity of the social media landscape and how businesses must adapt. Key points include:
1) Social media like Pinterest and LinkedIn are now major sources of traffic and information.
2) Consumers are ahead of businesses and agencies - companies must listen to and be guided by customers.
3) To interact and listen, businesses need to be where their audience is across multiple platforms and formats.
4) Beyond just presence and listening, social media strategies require clear objectives, measurement of results, and valuable content.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
History paper - Disney and US ImperialismCultural ImperialismI.docxfideladallimore
History paper -
Disney and US Imperialism
Cultural Imperialism
Imperialism can be defined as the guiding principle of broadening a nation's power by the acquiring of other countries, or by the formation of financial and political authority over other nations.
Cultural
imperialism can then be defined as the cultural impact of imperialism. This can mean many different things, as culture is such a broad term. When looking at popular culture and cultural imperialism, it is important to look again at the concept of dominant culture. The dominant culture is created, controlled, and spread by the ruling class. The ruling class refers to those individuals or corporations with the most economic power and cultural influence. The political actions of a nation, or the values and beliefs of a society, could be examples of cultural elements that are affected by cultural imperialism, and that is what is being referred to in this lecture.
The Commodification of American Culture
The global power of American culture has been in full effect since the 19th century, when distinctly American commodities were exchanged with other nations on an increasingly large scale. These consumer products ended up being sold in countries such as Britain, or other Western European countries, and this helped to spread dominant American culture. With the advent of mass media, particularly radio and television broadcasting, American consumerist culture was further circulated throughout the world. American cultural commodities, such as films, cars, fast food, music, etc., have increased American influence on an international scale. In turn, some of the commodities produced by the United States since the 1950's have arguably become symbolic of American culture.
Coca-cola
, McDonalds, and Disney products have gained international recognition of what America represents, and this is problematic for a number of reasons. Most importantly, consumer products, or the ideologies that are attached to them, should not ultimately define American culture. Unfortunately, people from nations that have no direct knowledge of American people or their values, have developed opinions about the United States that are based upon capitalism, and its products.
Consumerism and Identity
Regardless of whether the ideologies, or beliefs that have become attached to popular commodities have been placed there intentionally or not, the "cultural work" that these American products perform must be examined. This "cultural work" functions by implying to audiences, or consumers, of cultural products, that they should think or feel a certain way, and that buying this consumer product ultimately means that the consumer is buying into the ideology attached to it. For example, McDonalds is known around the world, and there is a McDonalds restaurant in nearly every country in the world today.
The beliefs attached to McDonalds' products on the surface reveal family values, fun, and enjoyment. However, underneath th.
Social media allows everyone to broadcast their thoughts and participate in global conversations. This represents a shift from traditional one-directional publishing to many-to-many communication. To be successful, brands must listen to what is being said about them on social media, analyze who the influential voices are and what they are saying, and then strategically join relevant conversations to shape perceptions. This requires understanding your brand's story and vision to guide engagement efforts.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Story Listening Through Social Media eBook - Story WorldwideStory Worldwide
Social media allows anyone to become a global publisher and participate in conversations. This document discusses how social media has democratized communication over time, from cave paintings to modern platforms like Twitter and Facebook. It also provides examples of how brands like Kogi Korean BBQ, Comcast, and Dell have successfully engaged consumers through social media to build communities and increase sales. The key lessons are that brands must listen to existing conversations, understand influencers, and engage consumers authentically rather than using traditional advertising approaches.
The document discusses ideas for a new social media platform called The Grid. It will have psychedelic, confusing visuals inspired by 1960s imagery and illusion art. Research shows that most social media users are aged 16-24 and engage with multiple platforms. Streaming platforms like Netflix are influencing trends - shows like Squid Game and Bridgerton started viral challenges. Teens are attracted to witchcraft and Wicca due to influences like Harry Potter and promises of power. Demand for healing crystals has grown among millennials and celebrities. However, social media is often toxic due to its addictive nature and spread of disinformation. The document explores ideas for The Grid's visual style and target demographic of 16-24 year olds.
The document discusses ideas for a new social media platform called The Grid. It will have psychedelic, confusing visuals inspired by 1960s culture. Research shows most social media users are aged 16-24 and engage with multiple platforms. Streaming shows like Squid Game and Bridgerton have started trends. Wicca religion is growing in popularity among teens due to influences like Harry Potter. Demand for crystals is increasing among millennials for spiritual practices. Social media is toxic due to its addictive design and spread of misinformation. E4 channel idents interest viewers with unusual concepts, following our target demographic of 16-24 year olds.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
creating brand value in the age of overloadkelseyhodgkin
The document discusses how brands must create shared value in the current environment of information overload and skepticism of empty promises. Successful brands today translate their ideals into tangible benefits for both the brand and society by understanding their long-term purpose, marrying it with a real social need, and creating valuable experiences that people want to share. Whereas brands used to simply sell an idealized dream, they now must take action and prove their impact through innovative solutions that drive meaningful social improvement.
Similar to Modern Muslims - Flamingo Culture Breakfast (20)
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
11. MODERN MUSLIM IS A MINDSET
YOUNG
FAITHFUL
OPEN-MINDED
CONNECTED
DIGITALLY SAVVY
INDEPENDENT
CONFIDENT
AMBITIOUS
IMAGINATIVE
CREATIVE
12. THEY WANT & EXPECT IT ALL
“POP ISLAM” REFERS TO A YOUTH CULTURE THAT HAS EMERGED IN THE LAST
DECADE. THESE YOUNG PEOPLE ARE CONSERVATIVE AND RELIGIOUS
MUSLIMS. AT THE SAME TIME, THEY SEE THEMSELVES AS PART OF MODERN
SOCIETY AND DEFINE THEMSELVES AS GLOBAL CITIZENS. THEY SEE THEMSELVES
AS THE NEXT GENERATION OF ISLAM
- DR. GOTZ NORDBRUCH, SCHOLAR OF ISLAM STUDIES, GOETHE INSTITUTE
13. “We wanted to show the
fusion of our cultures…
The women in the video
all wear hijab, but they
embrace their own
unique style. The video
was meant to spark an
important conversation:
Muslims are not
monolithic."
14.
15. “I’m not going to run
away from the person I
am. I practice Islam.
It’s my religion, it’s my
belief – it’s normal. You
know everyone has their
own thing, their own
beliefs. It doesn’t stop
me.”
35. 35
After over eight years with Flamingo Harriet has
enjoyed a research career that has spanned the
globe including four years in London, three years
based in the Caribbean, LatAm and USA and now
the Singapore office.
Harriet has considerable experience working on
exploratory and brand positioning projects.
Previous work has included family and teen
ethnographies in Indonesia to uncover insights for
NPD opportunities, caregiver interviews in the UK
to help position cancer care services for a major
private health insurer and in-home IDIs with mum
and baby to understand night time routines in
China and Malaysia.
Harriet has also helped brands to enter the Middle
East markets and has studied Muslim beauty
trends.
H A R R I E T R O B E R T S O N
D I R E C T O R , F L A M I N G O S I N G A P O R E
Editor's Notes
Let’s start with some facts…
And numbers are growing. Predicted 2.2 billion by 2030. A 35% rise globally
62% of them are in SE Asia
THEY ARE UNDENIABLY THE NEXT IMPORTANT AND LARGELY UNTAPPED GLOBAL OPPORTUNITY
Islam dictates and prescribes many aspects of daily life for it’s followers… so it’s only natural that…
Brands have started to take notice, but there are many gaps and success has been patchy and piecemeal
There have been some famous examples of brands getting wrong – Nike Allah trainers, MasterCard mecca compass and scandals about pork in the nuggets
Global brands have been afraid of the backlash and so have often been quite conservative in their approach, offering launching Muslim range extensions or buying up local Muslim brands to boost their portfolio.
Basically the picture isn’t that exciting or innovative.
WE AS MARKETERS HAVE BEEN LAZY AND UNIMAGINATIVE IN REACHING OUT TO MUSLIMS
Going forwards these kinds of strategies are not going to be good enough to capture the attention of the new generation of Muslim consumers.
Variously called hijabbers, mipsters, hijabistas… we’re calling them modern Muslims
They seek to fuse all aspects of their identity without compromise.
They are not rebels, they work with the rules of Islam, not against them. For them modernity and faith are not antithetical, they are inseparable. They want and expect it all
Iranian New Yorker
Founder of a group called Sheik and Bake, the outfit behind the viral Mipsterz video of 2013
Dynamic Malay career girl and a proudly observant Muslim
Works in an office job. She describes herself as leading a regular life, she’s financially smart, ambitious, creative and independent. In the next 10 years she talks about fulfilling her God given role, which for her is ‘having some cute children and bagging a loving husband’. She also talks about her ambition for promotion so she can travel to Europe and see the world.
Visma lives at home with her parents. She’s been wearing hijab since she started co-ed classes at Uni. It represents her commitment to religion, to a more adult phase in life and to her future. She says “I feel more at ease in the hijab. It’s safer when I travel on public buses. It’s also a fashion statement, part of my femininity. It’s both about being respectable and expressing myself as young woman.”
Masha lives in an all female boarding house near her college. She’s the first girl in her family to live outside before marriage. She says: “From what I wear you would not know I’m a Muslim really. I don’t cover my ankles or wear hijab. Some might label me as no-practising, but I do. I pray mostly, fast during Ramadan and most importantly I feel very Muslim.
The negotiation between Islam and modern or secular life is not new. All generations have grappled with this in their own way.
But this generation are doing it in new ways and digital is a big part of that. It’s a defining feature.
Esp. for women where it has offered a new platform for self-expression.
Tudung Traveller: believes the world is meant to be discovered one amazing place at a time. Singaporean Malay
#altmuslimahstyle: culture, style and lifestyle magazine that focuses on gender issues in Islam. Contributors are Muslim and non-Muslims alike
#notinmyname: digital reaction UK Muslims to the negative press coverage of Islam in the wake of ISIS crisis
Values such as family, modesty, community, fairness in processing and production
Some brands are doing this intentionally. Some have become hit with Muslims almost by accident… let’s look at some examples
Participants photographed in family setting. The series evoked a sense of community
Collaboration between famous UK Mipster blogger, famed for her scarf tutorials and styling
Breathable nail polish – intended as a health proposition, not a halal one
WOM cause rush on sales
If you want to connect to the modern Muslim target…
You don’t have to lead your communications with a woman in a hijab, get a halal stamp or become Sharia compliant.
Striking a chord with Muslims probably doesn’t require a complete overhaul or lots of NPD.
There are very likely smaller tweaks that you can do to make your brands more Muslim-friendly
Muslims are a geographically and cultural diverse bunch, even this smaller sub-set of Modern Muslims
But you can cut through complexity by tapping into core Islamic values such as transparency, honesty in processing, environmental awareness, community and family
Frankly many of these values are just good ideas that many future facing, non-Muslim, brands are doing anyway
Modern Muslims are building their identities at the intersections of modernity and traditional Islamic values
They are ahead of the curve in terms of their digital behaviour, have a heightened sense of style, a global mind-set and ambitions. They are looking for brands that are behaving in this way too
They are the leaders of this new generation of Muslim consumers, brands would should take note!