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Modelling trends of the world
ISCED using Google Trends for
student’s enrollment forecast
António Chimuzu and João Ferrão
4 Dez. 2020
Introduction
Change happens in every industry and in every corner of the
World. Trend forecasting is the skill to spot change at an
early stage and use it to create innovation. With trend
forecasts we can formulate predictions for future students.
Google Trends is a tool that can be used to analyse top
search queries of any word or combination of words. This is
of paramount importance to forecast future customers
(students) and can help in digital marketing.
Goal
Analyse a five-year trend for
the word ISCED (Instituto
Superior de Ciencias e
Educacao a Distancia) for
students forecast.
Data extraction of five years of weekly search
popularity of the word ISCED
Analysis of the time series from 2015 to 2020
Temporality and spaciality of the search evaluation
Model was developed using Regression analysis.
Tools - SPSS v. 20 and Biostat 5.3
Worldwide searches (25/11/2015 - 24/11/2020)
Numbers represent search interest
relative to the highest point on the
chart for the given region and time.
100 = peak popularity for the term.
50 = the term is half as popular.
0 = there was not enough data for
this term
Interest by country (top 3 searches)
Monthly searches by regions within Mozambique
Search popularity within Mozambique
The search for the word ISCED is increasing over the
years.
The model provides a means to better understand the
customer's search for the word ISCED
this information can be used for student’s enrollment
forecast and segmentation in digital marketing by
region.
The Google Trends tool can also be useful on
reviewing the success of ISCED marketing strategy.
Conclusion
Reading list
Thank you!
Acknowledgements:
ISCED Administration
DEASA Organizing Committee

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Modelling trends of the world isced using google trends for student’s enrollment forecast1 (1)

  • 1. Modelling trends of the world ISCED using Google Trends for student’s enrollment forecast António Chimuzu and João Ferrão 4 Dez. 2020
  • 2. Introduction Change happens in every industry and in every corner of the World. Trend forecasting is the skill to spot change at an early stage and use it to create innovation. With trend forecasts we can formulate predictions for future students. Google Trends is a tool that can be used to analyse top search queries of any word or combination of words. This is of paramount importance to forecast future customers (students) and can help in digital marketing.
  • 3. Goal Analyse a five-year trend for the word ISCED (Instituto Superior de Ciencias e Educacao a Distancia) for students forecast.
  • 4. Data extraction of five years of weekly search popularity of the word ISCED Analysis of the time series from 2015 to 2020 Temporality and spaciality of the search evaluation Model was developed using Regression analysis. Tools - SPSS v. 20 and Biostat 5.3
  • 5.
  • 6. Worldwide searches (25/11/2015 - 24/11/2020) Numbers represent search interest relative to the highest point on the chart for the given region and time. 100 = peak popularity for the term. 50 = the term is half as popular. 0 = there was not enough data for this term
  • 7. Interest by country (top 3 searches)
  • 8. Monthly searches by regions within Mozambique Search popularity within Mozambique
  • 9. The search for the word ISCED is increasing over the years. The model provides a means to better understand the customer's search for the word ISCED this information can be used for student’s enrollment forecast and segmentation in digital marketing by region. The Google Trends tool can also be useful on reviewing the success of ISCED marketing strategy. Conclusion