The rebranding question from the mock Unit 2 exam

1. Mock feedback
Rebranding question
Kim will do the Coasts next lesson so
bring your papers back for that!

2. Grade boundaries
• A = 50
• B = 46
• C = 43
• D = 40
• E = 37

3. 4a) Suggest how the photos provide evidence
that this former industrial area has been
rebranded
• Good that everyone referred to the photos
• Put in a definition of rebranding! Easy marks!
“rebranding is…”
• Photo a) - some misunderstanding of the image
– This might be “dirty” or “ugly” and “not attract
visitors” but the industrial landscape provided jobs
(often well paid) for all those men in the photo!
– Trams are an efficient way of transport (think of
Nottingham), much better than the open top bus for
transporting lots of people to work!
– It’s called a “Shipyard, including Titanic in the
background”, it’s being built, that’s what the
scaffolding is there for!

4. • Photo b) signs of rebranding – yes it’s all new
except for the bits of shipyard memorabilia.
– People did refer to the office space, switch to the
service sector, etc
– Some said the Titanic link – to the famous ship,
would bring in tourists and picked off some of the
other attractions on the side of the bus. No-one
mentioned the film!
– Allens tours, does indicate a switch to tourist
industry, looks like there’s a few waiting to go on
the tour, simple to count the people (no-one did!)

5. b) With reference to examples, discuss the
role of players involved in rebranding
• There were some good attempts at this mainly
using either the Creative Quarter or National
Forest
• Other people seemed completely clueless!
• Try to be precise – don’t say “Government”
say “Department for Communities and Local
Government” or “DEFRA”. Don’t say “the
Council”, say “Nottingham City Council”

6. c) For either urban or rural areas, describe the results
and conclusions of your fieldwork and research into the
success of rebranding schemes
• Most people had some ideas
– Fieldwork done better than research
– Key to decent marks was mentioning results (could include
reference to flow map, isoline map, etc)
– When talking about fieldwork mention the names of the
techniques rather than “we went to have a look”, so
“graffiti assessment”, “traffic counts” not “we had a look
at”
– Research needs to be precise include the sources you used
• The Nottingham Post/thisisnottingham.co.uk
• Nottingham City Council/nottinghamcity.gov.uk
• Checkmyfile.com, national statistics
• National Forest website
• Etc.

7. Revise!
• You need to learn facts and figures to get good
marks
• You cannot leave blank questions
• Some of you need to be careful with time.