Mobilizing Public Libraries
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The following presentation discusses mobilizing public libraries and how to leverage mobile technology to effectively design and market the solution in this environment. Specifically, it looks at the mobile design process, common design standards and patterns, organizing content, useful tools to create a mobile presence, and library-specific mobile enhancements and marketing ideas.
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Mobilizing Public Libraries
- 1. Mobilizing Public Libraries Design & Marketing Solutions Jenny Hale Midterm Presentation LIS 701 - Dominican University June 4, 2013
- 2. Why Go Mobile? In general: • The idea of “mobile applications” has been around since 1991 • 55.5% of mobile subscribers own a smartphone • About 1.4 billion smartphones will be in use by the end 2013 • 56% of the 85% of cellphone owners access the web on their phones Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 3. Why Go Mobile? Specifically: • 13% of adults over 16 visit library websites via a mobile device • 29% of eBook readers have read them on their smartphones • 63% of library customers expressed interest in using their cellphones to access digital library services • 15% of library websites are optimized for mobile devices • 7% of libraries developed apps for access to library services Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 4. Areas of Discussion Generally: • The typical (mobile) design process • Standards and patterns used in the design process Specifically: • How public libraries organize their mobile content • Tools public libraries use to go mobile • Library-specific mobile enhancements Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 5. The Mobile Design Process Take a user-centric, iterative approach. • Identify the intended audience • Determine library and customer goals and needs • Established needed resources • Audit library website content • Brainstorm and sketch ideas and concepts • Create paper or interactive prototypes • Test prototype with library customers • Revise prototype based on feedback • Launch, market, maintain Repeat as needed Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 6. Standards and Patterns Keep it simple, design for small screens. • Use minimal color • Keep file sizes and graphics to a minimum • Void downloading of large files • Place most-used content within the visible screen area • Break down information • Promote easy “way-finding” • Minimize scrolling • Reduce number of clicks • Denote links to external or non-mobile sites Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 7. Mobile Library Content What to include depends on the library. Typically: • Catalog • Personal account • Library address/contact info • Borrowing information • Downloadable media • Databases/research • Calendar/events Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 8. Mobilizing Tools Have a web master? Use: • HTML/CSS and/or PHP No web master? Try: • Content Management Systems (CMS) • Drupal • Wordpress • Mobile Library Services • Boopsie • Library Anywhere Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 10. Example Library Websites ▲ New York Library nypl.org ▲ Iowa City Library icpl.org ▲ Arlington Heights Library ahml.info Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 11. Example Mobile Library Sites ▲ Iowa City Library HTML/CSS ▲ Arlington Hts Library Boopsie ▲ New York Library CMS (Drupal) Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 12. Mobile Enhancements Interactive or ▲ ◄ Static Maps AR (Augmented Reality) ▲ ◄ QR (Quick Response) or Bar Codes ► Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale
- 13. Thank You! Questions, comments? Jenny Hale jhale353@yahoo.com Mobilizing Public Libraries: Design & Marketing Solutions LIS 701 – Dominican University Jenny Hale