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Leabharlann UCD
An Coláiste Ollscoile, Baile Átha
Cliath,
Belfield, Baile Átha Cliath 4
UCD Library
University College Dub...
Summary
• A brief account of our Library
newsletter and scrapping that in
favour of a revived Library blog
• A look at the...
Quick Summary Poster
Old Blogs
• We used to have a range of blogs,
range of authors, they were in
blogger
• We scrapped them around 2012
when c...
Putting Effort into our Library Newsletter
• We put effort into developing our
Newsletter, online only
• Decent looking
• ...
Web page with all copies on it
http://www.ucd.ie/library/news_publicity/newsletters/
Assess Newsletter Impact
• Quality Review triggered some
analysis of impact
• Monitored opening of targeted
emails about t...
Assess Newsletter Impact
• Found that each issue achieved
200-400 views
• In the context of 25,000 members
of UCD plus out...
The New Blog
• Hosted solution in Wordpress free
version
• Very quick and easy to put in
entries
• Aiming to get stuff up ...
Time issues?
“In spite of such potential gains, the
difficulties attached to maintaining blogs
are frequently highlighted,...
ucdlib.wordpress.com
Email Newsletter next try?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
UCD Library Newsletters & News blogs - worthwhile or Waste of Time?
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UCD Library Newsletters & News blogs - worthwhile or Waste of Time?

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A talk given at the ANLTC event on marketing and promotion, organised by ANLTC, April 19th 2016

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UCD Library Newsletters & News blogs - worthwhile or Waste of Time?

  1. 1. Leabharlann UCD An Coláiste Ollscoile, Baile Átha Cliath, Belfield, Baile Átha Cliath 4 UCD Library University College Dublin Belfield, Dublin 4. Library Newsletters, News Blogs… Worthwhile or Waste of Time? Ros Pan Head of Library Outreach & Communications www.ucd.ie/library
  2. 2. Summary • A brief account of our Library newsletter and scrapping that in favour of a revived Library blog • A look at the impact of these channels • Consideration of the need to bite the bullet and not perpetuate unsuccessful promotion and publicity channels
  3. 3. Quick Summary Poster
  4. 4. Old Blogs • We used to have a range of blogs, range of authors, they were in blogger • We scrapped them around 2012 when central outreach team formed because they were not being read much and we wanted a more central control of publicity • They seemed a bit dated as well as other social media evolved
  5. 5. Putting Effort into our Library Newsletter • We put effort into developing our Newsletter, online only • Decent looking • Got to a regular 3 issues a year pattern – produced 8 issues • Content mix of quick items and nice double page spreads • Offered it as pdf and in Issuu • Promoted it a lot in all channels included staff and student central e-zines, social media etc
  6. 6. Web page with all copies on it http://www.ucd.ie/library/news_publicity/newsletters/
  7. 7. Assess Newsletter Impact • Quality Review triggered some analysis of impact • Monitored opening of targeted emails about this – lot never even read the email • Put all pdf access via bitly and got the statistics from Issuu for the online reading version • Revealed a low use pattern • Proposed to LSMT to scrap the newsletter and agreed to that
  8. 8. Assess Newsletter Impact • Found that each issue achieved 200-400 views • In the context of 25,000 members of UCD plus outsiders this is a very low figure • Proposed a switch to senior management team to a trial blog • Also noted in that context: • Low reading of our key achievements summary – 85 views • Low reading of our website news
  9. 9. The New Blog • Hosted solution in Wordpress free version • Very quick and easy to put in entries • Aiming to get stuff up quickly • Cannot replicate nicely laid out double spread articles • Getting good bit of content into it • Attractive • Link on home page, and drive traffic to it via news, social media
  10. 10. Time issues? “In spite of such potential gains, the difficulties attached to maintaining blogs are frequently highlighted, especially the “serious time commitment”, the “pressure” to update information alongside other existing workloads, and the need for it to be managed “by someone who believes in interaction” (Lee & Bates, 2007, p. 657)
  11. 11. ucdlib.wordpress.com
  12. 12. Email Newsletter next try?

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