Mobilising Media: Marketing With Tablets & Mobiles
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This document discusses trends in mobile technology usage. It notes that over 100 million smartphones were shipped in Q4 2010 and 63 million iPads were sold in 2011. Usage statistics show that 98% of iPad owners use their iPad at home mainly in the evenings, and 86% use their TV and mobile web. The document advocates for an integrated approach across mobile and other platforms to connect with consumers by providing utility, entertainment and linking to the real world.
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1) The number of mobile devices has grown rapidly, reaching over 5 billion by the end of 2010, though many people own multiple devices.
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This document discusses trends in mobile device usage and provides case studies for how companies can integrate mobile into marketing strategies. It notes that over 100 million smartphones were shipped in Q4 2010 and 63 million iPads were sold in 2011. Case studies show that mobile can be used to link the digital and physical world, provide useful services to consumers, and offer entertainment. The conclusion advocates for a "mobile first" approach and integrating mobile across marketing activities to connect, inform and entertain audiences.
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Mindshare Weekly Report Feb 4th 2011
This weekly report from Mindshare provides insights into movies, TV, online searches and advertising from the past week. It summarizes TV ratings data and the top movies, brands and programs. It also profiles Rachel Ray from Mindshare's consumer insights team and her views on media trends like deals and coupons. Sponsorship opportunities from TV3 and RTÉ are mentioned.
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“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
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Mobilising Media: Marketing With Tablets & Mobiles
- 1. MOBILISING M E D I A CIARÁN NORRIS HEAD OF DIGITAL M I N D S H A R E
- 2. The New Content Model 2008 2
- 3. Dennis Ritchie 1941 - 2011
- 4. Introduction Trends Integration Case Studies
- 5. Introduction
- 6. The future is already here, it's just not very evenly distributed. William Gibson, 1993
- 10. Trends
- 12. Image by Any McNeill on flickr
- 13. 100million smartphones shipped Q4 2010 Image by *Micky on flickr Source: IDC Feb 2011
- 14. 10 million smartphones shipped Q4 2010 Image by *Micky on flickr Source: IDC Feb 2011
- 15. 63 million iPads sales, 2011 Image by Robert Scoble on flickr Source: Gartner Sept 2011
- 16. 6% Irish population own iPads 117k Swedish population own iPads Image byby Kathryb Rotondo on flickr Image Robert Scoble on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
- 18. 19% global market share Image by *Micky on flickr
- 19. 19% global market share Image by *Micky on flickr Source: Canalys Aug 2011
- 20. 51% social, gaming or gambling Source: Mindshare/Sponge It Mobile Research, Nov 2010
- 21. Ask an expert Source: Mindshare/Sponge It Mobile Research, Nov 2010
- 22. Ask an expert Source: Mindshare/Sponge It Mobile Research, Nov 2010
- 25. 98% 98 use at home He’s Right 71% % use between 7-9pm use iPad at home (mainly in the evening) Image by Klearchos Kapoutsis on flickr
- 26. 86%TV & mobile web Image by Angelrravelor on flickr Source: Microsoft Advertising Meet The Screens 2011
- 27. Integration
- 32. Consumer Journey
- 33. Case Studies
- 34. KEY USES FOR MOBILE & TABLETS
- 35. LINK TO THE REAL WORLD
- 38. PROVIDE UTILITY
- 44. Conclusion Mobile First Not Just Apple, Not Just Apps Connect, Inform, Entertain