This document provides information about a Mazda brand campaign in Ireland that used augmented reality technology. Metro Herald partnered with Mazda and Mindshare to launch an augmented reality microsite accessible through Metro Herald articles. Readers could view Mazda story videos and enter a competition to win a Mazda2 by accessing the AR microsite through their smartphone. This was the first use of augmented reality technology in an advertising campaign in the Irish market. The campaign launched in Metro Herald on May 3rd and introduced readers to the augmented reality app over 6 days before unveiling the full AR microsite experience on May 11th.
This document provides insights and analysis from the Irish Media Agency Mindshare for the week of April 8th, 2011. It includes a blog post discussing how Facebook affects identities and privacy. It also analyzes rising Google searches, news searches, image searches, and radio stations in Ireland over the past month. Jane Nash, a Senior Account Manager at Mindshare, discusses her role planning and implementing campaigns for clients by working with buying teams to develop media strategies.
Mindshare swept the board at the inaugural Media Awards, winning Media Agency of the Year and several other categories. At the awards ceremony, Bill Kinlay thanked Mindshare clients, media owners, and staff for their contributions to the agency's success. Mindshare also won the Grand Prix for its work on the Bord Gáis Energy Big Switch campaign. The evening was a great success and was celebrated into the early hours.
Day in the Life research: an average day of the Irish consumerMindshare Ireland
Mindshare Day in the Life research (DILO) looks at the average day of the Irish consumer in terms of daily activities, media touchpoints consumed, media multi-tasking and devices used for media consumption.
This Irish media agency report from Mindshare provides updates on television, online media, and blogs in Ireland. It highlights top rated TV programs, advertisers, and available sponsorship opportunities. It also analyzes recent Google search trends in Ireland and provides insights into rising searches and news/image topics. The report aims to give clients a weekly snapshot of the Irish media landscape.
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
This document discusses visual storytelling in sport advertising. It provides examples of how brands like Nike and Adidas use visuals to promote messages of cultural significance, motivation and unity. Adidas posted an image celebrating Valentine's Day with a same-sex couple to promote inclusion, while Nike featured everyday athletes in their "Find Your Greatness" campaign to inspire people. The document also examines how Nike and LeBron James partnered on the "Together" campaign to unite Cleveland fans around their team. Visual storytelling allows brands to connect with consumers and promote their values through powerful imagery.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
This document provides insights and analysis from the Irish Media Agency Mindshare for the week of April 8th, 2011. It includes a blog post discussing how Facebook affects identities and privacy. It also analyzes rising Google searches, news searches, image searches, and radio stations in Ireland over the past month. Jane Nash, a Senior Account Manager at Mindshare, discusses her role planning and implementing campaigns for clients by working with buying teams to develop media strategies.
Mindshare swept the board at the inaugural Media Awards, winning Media Agency of the Year and several other categories. At the awards ceremony, Bill Kinlay thanked Mindshare clients, media owners, and staff for their contributions to the agency's success. Mindshare also won the Grand Prix for its work on the Bord Gáis Energy Big Switch campaign. The evening was a great success and was celebrated into the early hours.
Day in the Life research: an average day of the Irish consumerMindshare Ireland
Mindshare Day in the Life research (DILO) looks at the average day of the Irish consumer in terms of daily activities, media touchpoints consumed, media multi-tasking and devices used for media consumption.
This Irish media agency report from Mindshare provides updates on television, online media, and blogs in Ireland. It highlights top rated TV programs, advertisers, and available sponsorship opportunities. It also analyzes recent Google search trends in Ireland and provides insights into rising searches and news/image topics. The report aims to give clients a weekly snapshot of the Irish media landscape.
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
This document discusses visual storytelling in sport advertising. It provides examples of how brands like Nike and Adidas use visuals to promote messages of cultural significance, motivation and unity. Adidas posted an image celebrating Valentine's Day with a same-sex couple to promote inclusion, while Nike featured everyday athletes in their "Find Your Greatness" campaign to inspire people. The document also examines how Nike and LeBron James partnered on the "Together" campaign to unite Cleveland fans around their team. Visual storytelling allows brands to connect with consumers and promote their values through powerful imagery.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
Ana was a graduate student at Columbia University in 2005 studying technology and innovation. She wanted to work at AKQA, so she called Lars Bastholm every day for three months until he finally took her call. As a result of her persistence, she now works at AKQA. She is a visual thinker who looks for intuitive, holistic solutions that fit people's behaviors through associations rather than causal explanations. Her thinking is influenced by cultural micro-tensions, social influence, human irrationality, data as marketing, and collaborative consumption.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples shown include Adidas promoting LGBT inclusion with an image of two women for Valentine's Day and Nike portraying everyday athletes overcoming challenges to "Find Your Greatness". Celebrities like Pharrell Williams also support brands' missions for equality. Visual storytelling allows brands to inspire and engage consumers in an emotional way.
The document discusses viral marketing and content. It defines virality as when a piece of content is widely shared after being well received. It discusses factors that contribute to virality, such as Reed's Law about network effects enabling exponential growth. It also outlines characteristics that make content share-worthy, such as being hilarious, incredible, or thought-provoking. Examples discussed include the viral music video "Why This Kolaveri Di" and Old Spice's integrated viral video campaign.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples show ordinary people overcoming challenges, same-sex couples promoted on Valentine's Day, and campaigns bringing together fans through shared colors. Visual storytelling engages audiences, promotes discussion, and has led to increased social media following and fan engagement for brands.
Visual storytelling is an important tool for sport brands. It allows them to (1) inspire and motivate regular people, (2) promote cultural significance and inclusion, and (3) build unity between fans and players. Nike and Adidas use images of everyday athletes to show people can achieve greatness through hard work. Adidas posted an image of a same-sex couple for Valentine's Day to promote inclusion. Nike featured fans joining Lebron James in a huddle to strengthen bonds between the Cavaliers and their supporters. Visual storytelling helps brands engage audiences and spread their messages in an easy, emotionally powerful way.
MTV Youth Marketing Forum - The Power of OneScattershot
The document summarizes key discussions from the MTV Youth Marketing Forum held in Mumbai on April 28, 2012. The forum focused on understanding today's youth and how brands can better engage with them. Data from a survey of 5,000 Indian youth showed they see themselves as a homogeneous group with power to create change through social media. Speakers from brands like Earth Hour and Rovio provided examples of successful youth engagement through social media initiatives and innovation. A panel discussion emphasized the need for brands to stay relevant to youth interests and accept that youth retain their individuality.
The document discusses 6 advertising campaigns that were successful due to having a clever core idea. It provides examples such as the Mauka Mauka cricket meme ads in India and Kia's hamster car ads. The document advocates that ads should be entertaining but not too entertaining, as excessive entertainment can reduce persuasiveness. It also discusses how some campaigns used user engagement and participation, such as Oreo's daily cookie designs and Project Shiksha in India to educate children. The document concludes by discussing how some content providers strategically integrate ads to make them harder to skip or separate from the content people choose to watch.
The document provides steps for finding best essay writers on the HelpWriting.net website. It outlines the registration process, how to submit a request for paper writing help including instructions and deadlines, and how writers bid on requests. It notes that the platform uses a bidding system and customers can select a writer based on qualifications, feedback, and deposit payment to start the writing process. It also mentions that customers can request revisions to ensure satisfaction and receive refunds for plagiarized work.
The document provides information about an entertainment quiz being conducted by Virendra, Anubhav & Shagun. It discusses the format of the quiz which will have 4 rounds - a written prelims round followed by a finals round consisting of individual rounds of forward and reverse image based questions, differential questions, and long visual connects. It provides the answers to 15 preliminary multiple choice questions about movies, technology, and other topics.
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document summarizes 8 consumer behavior trends to watch for in 2013 based on crowdsourcing from industry experts. The trends are: 1) Showrooming, where people look at goods in stores but buy online; 2) Multi-screening, watching TV with multiple devices; 3) Hyper-converting, targeting consumers closer to purchase; 4) Variable mealtimes; 5) Using brand stories to connect with consumers; 6) Increasing mobile device use throughout the purchasing process; 7) The rise of make-it-yourself products; and 8) Using personal devices to get personalized offers in stores. The document was created by crowdsourcing industry experts on Twitter, Facebook, and a private network.
The document provides an overview of research conducted on fashion styling for millennial males. It discusses the challenges males face in seeking style advice due to stigma. Research methods included surveys, interviews with industry professionals and millennial males, and focus groups. Key findings were that while interest in fashion is rising among males, the industry remains heavily female-oriented. The summary proposes using digital platforms to provide discreet, masculine-focused style advice for millennial males.
2003 MLA HANDBOOK FOR WRITERS OF RESEARCSharon Price
Red kangaroos are the largest marsupial and kangaroo species, with males being a reddish brown color and females more greyish. They use their large, powerful hind legs and feet to hop at high speeds, while their front legs are shorter but still muscular. As the most populous kangaroo species still existing, red kangaroos are well adapted to the hot, dry Australian Outback with their ability to conserve water and travel long distances in search of food and water.
The document outlines 5 principles for social era brands to follow: 1) Solve problems then innovate, 2) Create experiences that exceed expectations, 3) Manifest a culture of content, 4) Leverage technology to drive deeper relevance, 5) Be radically transparent. It also describes 5 practices for social era sellers: 1) Listen, 2) Surprise and delight customers, 3) Practice thought leadership, 4) Segment audiences, 5) Don't sell against competition. The presentation emphasizes that in the social era, consumers are in control and demand relevancy and meaning from brands, unlike in the past where brands dictated to consumers.
The document discusses the importance of identifying trends, patterns, and cultural shifts by keeping an open mind and observing behaviors. It provides examples of a rural Indian family using mobile phones and how businesses spend millions analyzing cultural trends. Key to understanding users is determining the relevance and impact of trends through a socio-cultural lens. Various tools and websites that can help track emerging trends on social media and elsewhere are also mentioned.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.
Story telling through search iab search council irelandMindshare Ireland
1) The document discusses how search can help tell stories and guide consumers on their journeys. It provides examples of how UPC used search queries to understand consumer interest and inform their marketing of a new Horizon TV product.
2) Search trends over time revealed shifting consumer questions from basic inquiries to functional questions and post-purchase support. UPC adjusted their ads accordingly.
3) The document also discusses how external factors like weather can determine the optimal story and creative approach. Search allows stories and marketing messages to be adapted based on consumer interests and needs.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Ana was a graduate student at Columbia University in 2005 studying technology and innovation. She wanted to work at AKQA, so she called Lars Bastholm every day for three months until he finally took her call. As a result of her persistence, she now works at AKQA. She is a visual thinker who looks for intuitive, holistic solutions that fit people's behaviors through associations rather than causal explanations. Her thinking is influenced by cultural micro-tensions, social influence, human irrationality, data as marketing, and collaborative consumption.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples shown include Adidas promoting LGBT inclusion with an image of two women for Valentine's Day and Nike portraying everyday athletes overcoming challenges to "Find Your Greatness". Celebrities like Pharrell Williams also support brands' missions for equality. Visual storytelling allows brands to inspire and engage consumers in an emotional way.
The document discusses viral marketing and content. It defines virality as when a piece of content is widely shared after being well received. It discusses factors that contribute to virality, such as Reed's Law about network effects enabling exponential growth. It also outlines characteristics that make content share-worthy, such as being hilarious, incredible, or thought-provoking. Examples discussed include the viral music video "Why This Kolaveri Di" and Old Spice's integrated viral video campaign.
Visual storytelling is an effective tool used in sport advertising. Brands like Nike and Adidas use visuals to [1] inspire and motivate regular people, [2] promote cultural significance and inclusion, and [3] showcase unity among fans. Examples show ordinary people overcoming challenges, same-sex couples promoted on Valentine's Day, and campaigns bringing together fans through shared colors. Visual storytelling engages audiences, promotes discussion, and has led to increased social media following and fan engagement for brands.
Visual storytelling is an important tool for sport brands. It allows them to (1) inspire and motivate regular people, (2) promote cultural significance and inclusion, and (3) build unity between fans and players. Nike and Adidas use images of everyday athletes to show people can achieve greatness through hard work. Adidas posted an image of a same-sex couple for Valentine's Day to promote inclusion. Nike featured fans joining Lebron James in a huddle to strengthen bonds between the Cavaliers and their supporters. Visual storytelling helps brands engage audiences and spread their messages in an easy, emotionally powerful way.
MTV Youth Marketing Forum - The Power of OneScattershot
The document summarizes key discussions from the MTV Youth Marketing Forum held in Mumbai on April 28, 2012. The forum focused on understanding today's youth and how brands can better engage with them. Data from a survey of 5,000 Indian youth showed they see themselves as a homogeneous group with power to create change through social media. Speakers from brands like Earth Hour and Rovio provided examples of successful youth engagement through social media initiatives and innovation. A panel discussion emphasized the need for brands to stay relevant to youth interests and accept that youth retain their individuality.
The document discusses 6 advertising campaigns that were successful due to having a clever core idea. It provides examples such as the Mauka Mauka cricket meme ads in India and Kia's hamster car ads. The document advocates that ads should be entertaining but not too entertaining, as excessive entertainment can reduce persuasiveness. It also discusses how some campaigns used user engagement and participation, such as Oreo's daily cookie designs and Project Shiksha in India to educate children. The document concludes by discussing how some content providers strategically integrate ads to make them harder to skip or separate from the content people choose to watch.
The document provides steps for finding best essay writers on the HelpWriting.net website. It outlines the registration process, how to submit a request for paper writing help including instructions and deadlines, and how writers bid on requests. It notes that the platform uses a bidding system and customers can select a writer based on qualifications, feedback, and deposit payment to start the writing process. It also mentions that customers can request revisions to ensure satisfaction and receive refunds for plagiarized work.
The document provides information about an entertainment quiz being conducted by Virendra, Anubhav & Shagun. It discusses the format of the quiz which will have 4 rounds - a written prelims round followed by a finals round consisting of individual rounds of forward and reverse image based questions, differential questions, and long visual connects. It provides the answers to 15 preliminary multiple choice questions about movies, technology, and other topics.
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document summarizes 8 consumer behavior trends to watch for in 2013 based on crowdsourcing from industry experts. The trends are: 1) Showrooming, where people look at goods in stores but buy online; 2) Multi-screening, watching TV with multiple devices; 3) Hyper-converting, targeting consumers closer to purchase; 4) Variable mealtimes; 5) Using brand stories to connect with consumers; 6) Increasing mobile device use throughout the purchasing process; 7) The rise of make-it-yourself products; and 8) Using personal devices to get personalized offers in stores. The document was created by crowdsourcing industry experts on Twitter, Facebook, and a private network.
The document provides an overview of research conducted on fashion styling for millennial males. It discusses the challenges males face in seeking style advice due to stigma. Research methods included surveys, interviews with industry professionals and millennial males, and focus groups. Key findings were that while interest in fashion is rising among males, the industry remains heavily female-oriented. The summary proposes using digital platforms to provide discreet, masculine-focused style advice for millennial males.
2003 MLA HANDBOOK FOR WRITERS OF RESEARCSharon Price
Red kangaroos are the largest marsupial and kangaroo species, with males being a reddish brown color and females more greyish. They use their large, powerful hind legs and feet to hop at high speeds, while their front legs are shorter but still muscular. As the most populous kangaroo species still existing, red kangaroos are well adapted to the hot, dry Australian Outback with their ability to conserve water and travel long distances in search of food and water.
The document outlines 5 principles for social era brands to follow: 1) Solve problems then innovate, 2) Create experiences that exceed expectations, 3) Manifest a culture of content, 4) Leverage technology to drive deeper relevance, 5) Be radically transparent. It also describes 5 practices for social era sellers: 1) Listen, 2) Surprise and delight customers, 3) Practice thought leadership, 4) Segment audiences, 5) Don't sell against competition. The presentation emphasizes that in the social era, consumers are in control and demand relevancy and meaning from brands, unlike in the past where brands dictated to consumers.
The document discusses the importance of identifying trends, patterns, and cultural shifts by keeping an open mind and observing behaviors. It provides examples of a rural Indian family using mobile phones and how businesses spend millions analyzing cultural trends. Key to understanding users is determining the relevance and impact of trends through a socio-cultural lens. Various tools and websites that can help track emerging trends on social media and elsewhere are also mentioned.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.
Story telling through search iab search council irelandMindshare Ireland
1) The document discusses how search can help tell stories and guide consumers on their journeys. It provides examples of how UPC used search queries to understand consumer interest and inform their marketing of a new Horizon TV product.
2) Search trends over time revealed shifting consumer questions from basic inquiries to functional questions and post-purchase support. UPC adjusted their ads accordingly.
3) The document also discusses how external factors like weather can determine the optimal story and creative approach. Search allows stories and marketing messages to be adapted based on consumer interests and needs.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Maximising Google Search and Display - DMX Dublin Conference March 2013Mindshare Ireland
This presentation provides an intro to best practice Google Adwords Search and Display including; keyword research, ad copy, quality score, the Google network, and landing page optimisation.
This presentation reviews the digital media landscape in Ireland and highlights the importance of full media integration with digital. It also presents a case study from Buzz Tracking, our bespoke social media monitoring software tailored for the Irish market.
Mindshare Ireland outlines the changing media landscape and consumer behaviour which is driving key marketing trends in 2012.
This is the most comprehensive guide to how brands should operate in 2012 to engage with consumers.
Following the introduction of the EU Privacy Directive, which governs the use of cookies, into Irish law, Mindshare met with the Data Protection Commissioner as part of the IAB Privacy Working Group. These are the notes from that meeting
Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? This presentation aims to find out.
This document discusses trends in mobile technology usage. It notes that over 100 million smartphones were shipped in Q4 2010 and 63 million iPads were sold in 2011. Usage statistics show that 98% of iPad owners use their iPad at home mainly in the evenings, and 86% use their TV and mobile web. The document advocates for an integrated approach across mobile and other platforms to connect with consumers by providing utility, entertainment and linking to the real world.
Mindshare was awarded the Number 1 press spender award by the NNI for topping their league table with a total investment of almost €17 million in 2010, which was 74% larger than the second highest spender. They are pleased with this recognition and believe they provided strong support for the Irish print industry last year. Mindshare hopes 2011 will be another strong year for the industry that they aim to be a major part of.
The document discusses how the Irish general election of 2011 demonstrated the power of integrated media. Traditional media coverage of the election drove large increases in online engagement. There were over 1,200 international news articles by 10pm on election day and live radio coverage drove a 63% increase in unique visitors to their website. Social media also played a bigger role than in 2007 with over 22,000 tweets about the election sent in 24 hours. Google search trends for the week showed interest in election results, the Oscars, and rising searches for political figures and parties.
This document summarizes recent viewing trends for on-demand television programs in the UK, using data from Channel 4's 4oD service. It discusses two case studies:
1) The TV show "Misfits" had 1.2 million total viewers, but only 36% watched the initial broadcast - the other 64% watched it later through 4oD, repeats, DVR recordings, or online.
2) Viewership for the TV show "Skins" appeared to be declining year-over-year based just on TV ratings, but when 4oD viewers are included, the total viewership was actually increasing.
3) Viewers, especially younger audiences, are increasingly watching shows at
Many people assume that, because they share history & language, that Ireland is the same as the UK. But if you're planning to target the Irish market, there are certain things you need to consider.
The document summarizes recent radio listenership data from the JNLR and trends in TV viewership. Key points include:
- Listeners continue to move from national to local/regional radio, which now has 46% market share. Overall listeners dropped from 87% to 85%.
- RTE Radio 1 saw increases for some shows but decreases for others. 2FM's new Ryan Tubridy show saw a 26% drop from Gerry Ryan's previous show.
- In TV, Mrs. Brown's Boys and news programs dominated viewership. The Frontline leaders' debate drew an average of 961,000 viewers, the highest rating of the year so far.
This document provides a summary of key insights from Mindshare's recent digital conference. It includes the following:
1) Research was presented showing that up to half of Irish consumers own smartphones, but not all use the smart features equally. Men aged 18-34 are twice as likely as women to use smartphone features daily.
2) The most popular daily smartphone activities are searching, emailing, social networking, and accessing news. Usage peaks in the evening and often combines with other mediums.
3) 87% of mobile phones have internet access, 46% use the internet on their phone, and 16% have clicked a mobile ad recently.
This weekly report from Mindshare provides insights into movies, TV, online searches and advertising from the past week. It summarizes TV ratings data and the top movies, brands and programs. It also profiles Rachel Ray from Mindshare's consumer insights team and her views on media trends like deals and coupons. Sponsorship opportunities from TV3 and RTÉ are mentioned.
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Mindshare - 13 May 2011
1. Media Agency of the Year 2011
13th May 2011
This week: The blog: A Global First: Mazda’s new campaign twitter.com/MindshareIRL
Jedward fans blog.mindshare.ie
The latest insights and analysis of search youtube.com/MindshareIRL
Augmenting Consumers’ Reality with Mazda
by Hilary Tracey
The objective of the brand campaign is to encourage the Mazda audience
to visit mazda.ie/stories to view and discover real story videos about how
Mazda has borrowed from Japanese history and culture to think
differently, achieve excellence and to ‘Challenge Convention To Make
Things Better’ to build better cars.
From a media point of view, we were seeking out media channels that
delivered on the brief “Defy Conventions”. While the creative produced
was excellent, we required a media solution that expressed ‘Defy
Conventions’ as much as the creative.
Metro Herald was chosen as the ideal partner as their audience profile was in line with Mazda’s target audience. Metro
Herald are increasingly looking at ways to bridge the gap between print and digital through smart phone technology, therefore
to defy conventions through a media channel, Metro Herald were the ideal fit and Augmented Reality technology, a print first in
the Irish market employed to lead the campaign. To engage with the audience further, a competition to win a new Mazda2 on
Facebook is being promoted in Metro Herald and through the AR microsite.
from the blog
The campaign kicked off in Metro Herald on the 3rd May, announcing that
something exciting was launching on May 11th (the competition and AR). As the
countdown went on each, readers were encouraged to familiarise themselves
with AR app Junaio and how to use it. A Mazda demo of a 3D Mazda car model
was in the paper each day, so users could familiarise themselves with using AR. blog.mindshare.ie
Metro Herald, Mazda and Mindshare teamed up AR experts Motive NYC who
had the idea to create the existing Mazda website into an 3D AR microsite - a
world first. Mind over Chatter: Buzz Tracking
by Andy Pierce.
On May 11th, after a 6 day countdown, a Mazda edition of Metro Herald was
produced (quarter fold with the paper being dominated by Mazda creative Read more
adverts enhanced by the Metro Herald creative team). This edition of the paper
launched the AR microsite, where readers could view each video and the
How to Get Ahead in Advertising
questions to enter the competition...
by Rachel Ray.
Read the full article and check out the extensive global coverage here.
Read more
2. Oxegen Seve Ballesteros
INSIGHTS &
ANALYSIS
GOOGLE
TRENDS
Search Trends
6TH MAY 2011 This week we have been googling the sad
news the actress and model Kelly Brook
lost her child 5 months into her pregnancy.
The story has received a lot of interest and
is one of a succession of celebrity
pregnancy issues. It follows the still births
Eurovision of Amanda Holden’s baby at 7 months in
February and Lily Allen’s at 6 months in
November. Perhaps the events will at least
help further lift the taboo amongst women
about talking about such issues.
Roger Hargreaves (of Mr. Men fame) was
Rising Searches (last 7 days) Mindshare analyses the search volume
within Ireland to establish patterns and top of Google Searches. The death of
trends of information people are golfing legend Seve Ballesteros caused his
name to appear in the searches too. Many
4th - 11th May ’11 searching for over certain time periods.
Irish sons were confused by the US
‘Mothers Day’ as there was a 400%
kelly brook Breakout 4000% in searches for this term.
increase
In entertainment we’ve been googling the
roger hargreaves Breakout 4000%
Eurovision (of course) and the Oxegen -
seve ballesteros Breakout 4000% for which is now available here.
line up
Oxegen is in association with our clients,
super injunction twitter Breakout 4000%
Heineken Music.
mothers day 400% Top rising programmes in entertainment
to have been googled were The Eurovision,
eurovision 250% The Apprentice, Criminal Minds, The X
Factor and Family Guy.
eurovision 2011 200%
oxegen 200% Rising searches are based on the increase in volume from a base volume
seven days ago. When ‘Breakout’ is recorded, the base figure was too low
euromillions 140% to record them.
chelsea 70%
Rising News Searches (last 30 days) Rising Image Searches (last 7 days)
12th April - 11th May 2011 12th April - 11th May 2011
bin laden
kate middleton ireland
playstation
royal wedding pippa middleton
wedding osama bin laden
psn kate bin laden dead
tom humphries osama dead
funny
bin laden dead kate middleton facebook
playstation bin laden
3. Mindshare - never missing a trend Top Ten of All Searches in
If the Eurovision semi-finals proved anything last night, it is that twins are last 12 Months
so hot right now. They’re right up there with top knots, Zumba classes 1 lottery +170%
and Justin Beiber’s latest haircut. In honour of Jedward’s success in
2 donedeal +130%
Europe, Jack, Rhona, Emma, Eoghan, SallyAnn and Gemma all twinned
3 rte player +120%
up for the occasion.
4 tesco +80%
translate
5 +80%
6 bbc +70%
7 twitter +70%
8 bbc sport +60%
9 done deal +60%
10 apple +60%
Top Ten Shopping Searches in 12 Months:
ebay boots
donedeal next
argos river island
shoes debenhams
dresses ticketmaster
eurovision Rising Entertainment
beyonce +300%
criminal minds last 7 days vs. previous 7 days
+90%
+130% kelly brook
Breakout
apprentice
+140%
family guy
+100%
x factor
+130%
eurovision 2011
cheryl cole
+300% jedward
+160%
+450%
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights. The data is owned and curated by Google, but available for public access.
For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
4. Top TV Advertisers 25th April - 1st May
TV News 1,108 1,102
Live coverage of the Eurovision song contest final will 747
614 580
be on RTE2 at 8PM on Saturday. 544
472 436 435 423
Munster V Ospreys in Magners League is on the
same day, with RTE covering it at 6PM.
G r la er m ne s eo e o
P& ve Co kis co fo od lin nd
ile nc Eir fo ag t hk nt e
Un ca da t er Di mi
Co
e Vo as Ni
kitt B os
c M lax
Bring Back Bosco started on TV3 at 9PM on Monday Re G
544 Top TV Brands 25th April - 1st May
Kitchen Hero is a cook show for beginners and 436
presented by Donal Skehan. It will begin on RTE1 at 336 302 292 285 269
8:30PM.
234 228 228
Queen Elizabeth in Ireland will be on RTE on
ne er Pa
y lds C tsb cu
s D ke
n as
Wednesday at 7:30PM fo eis na UP nt fo cH of
da dw Bil o ne r nt i hic sS
Vo Bu 2 cD Fo tla -C Plu
O ma
M
Pe
r y A Bia st
Sk rd Co
Bo
Top Rated Programmes
HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs)
Desperate Housewives 23.2 Desperate Housewives 13.2
Fair city 16.9 Fair city 9.5
RTE News 16.0 Coronation Street 8.2
The Late Late 16.0 Bride Wars 7.7
Eastenders 15.9 The Late Late 7.7
Coronation Street 14.1 Eastenders 7.6
The Consumer Show 13.6 RTE News 7.4
Bride wars 13.3 The Consumer Show 7.2
Saturday Night Show 12.7 Champions League live 7.2
Roomers 12.0 UEFA Championship 6.7
Sponsorship Availability
Off the Rails is available for sponsorship from 1st July 2011
The Apprentice The Eurovision
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.
For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300