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Mobile
writing
by the
numbers
More than half your audience members
now engage with email, websites & blogs via mobile.
And that’s a problem.
There are 335
obstacles to reading
on smartphones
that don’t exist on
laptops.
Nielsen Norman Group
Jakob Nielsen, principal, Nielsen Norman Group Pablo Garcia Saldaña
“The phrase ‘mobile usability’
is pretty much an oxymoron.”
Cases of ‘screen
sightedness’ have
increased 35%
since smartphones
were introduced.David Allamby, British eye surgeon
Attention spans
are half as long
on mobile devices
as on desktops.
Mobile HCI
People read 20% to 30%
slower online.
Andrew Dillon, 

University of Texas
It’s 48% harder to understand
content on an iPhone than a desktop.
R.I. Singh, et al., University of Alberta
When the IRS printed
web pages about tax law
changes and left them in
employees’ cubicles,
accuracy increased
by 42%.
TJ Larkin, Larkin Communications Consulting
“Reading your web page on an iPhone
is like reading War and Peace
through a keyhole.”
Ann Wylie, writing coach, Wylie Communications
How can you overcome
the obstacles of reading
on mobile?
Reach Readers
on the
Small Screen
Nov. 12-13 | New York
Save $100: LinkedIn100

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