An investigation studied the mobile video consumption habits of 28 participants in the US and UK over 3 weeks through diaries and interviews. Key findings included that video formats and conversion between devices is confusing for users; comedy content is surprisingly popular despite short attention spans; and mobile video is often consumed as a pacifier or way to pass time, especially in bed or when only having 15-20 minutes to spare. The study concluded mobile video experiences should be improved by structuring content in short segments, considering comedy popularity, and creating more flexible and social systems around discovering new content.