This document discusses different options for mobile app development, including native, cross-platform, and web-based approaches. It recommends Ionic for its speed and ReactNative for quality. Native development is suggested for highest quality if budgets allow, as it can provide unsurpassed quality assuming a parallel development approach. The document also outlines pros and cons of different options in terms of cost, quality, and schedule. Games are generally best suited for platforms like Unity that support advanced graphics capabilities.