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MOBILE
Dorothea Martin
A NEW KIND OF
STORYTELLING?
Humans are
storytelling animals
,,
Jonathan Gottschall: The Storytelling Animal
EVERYTHING’S A STORY NOW
Thanks to Social Media,
everything calls itself story
now.
ONCE UPON A TIME
there was ______________.
Every day, ______________.
Until one day, ___________.
Because of that __________.
Because of that __________.
Until finally _____________.
Emma Coats, 22 Rules of Storytelling by Pixar 

@lawnrocket
TRADITIONAL STORYTELLING MEDIA
BOOKS → E-BOOKS
TV → STREAMING
AUDIOBOOKS & MUSIC →
STREAMING
So what did digital change
for storytelling media?
Mostly business models
HOW DID FORMATS CHANGE?
Did social media change
storytelling formats? Is there
a way of mobile storytelling?
• Attention
• Pacing - much faster
• Dominance of video, vertical video
• Horizontal storytelling
• Visual storytelling dominant
WHAT DID SOCIAL MEDIA CHANGE?
OVERVIEW OF
MOBILE STORYTELLING
PLATFORMS
WATTPAD
TEXT DRIVEN
RADISH SERIAL BOX TAPAS
TELLTALE GAMES
GAME VS. STORY
EPISODE
& CHOICES
LIFELINE, 80 DAYS…
HOOKED
MESSAGING: CHAT FICTION
TAP
RACCOON
VIDEO DRIVEN
FULLSCREEN
FICTIONAL PODCASTS
AUDIO DRIVEN
ANCHOR
POKEMON GO
AUGMENTED/ MIXED REALITY
WIZARDS UNITE
• Which media are used?
• Is it serialized content?
• Who are the storytellers? Is it user-generated
content?
• How interactive is the story?
• Free? Paid? F2P?
• Is it produced on mobile (only)?
MOBILE STORIES CAN BE CATEGORIZED
BY THESE QUESTIONS
THANK YOU
Questions & Feedback
dm@das-wilde-dutzend.de
@doromartin
A more in depth blogpost about mobile storytelling will
soon go online on https://medium.com/@doromartin

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Mobile Storytelling (overview)