Sectoral Analysis of the Mobile phone industry in India. -Major Breakthroughs in the Industry -Stakeholder Mapping -Competitor Analysis -Cost behavior -Value Parameters -Ownership and Penetration Metrics -Primary Research of Value Parameters

1. Mobiles

4.  <timeline>

11. Mobile
Value
Parameters
User
Experienc
e
Build
Quality
User
Interface
Weight
Services
Aesthetic
Appeal
Innovative
QUALITY
apps
Cost
Camera
Quality
Sound
Quality
Battery
Life
Durability

12. Source:
http://www.nielsen.com/us/en/insights/
news/2013/multiple-phone-use-is-
rising-in-bric-markets.html

13. Source:
http://www.nielsen.com/us/en/insights/
news/2013/smartphones-still-room-to-
grow-in-emerging-countries.html

14. Source:
http://articles.economictimes.indiatime
s.com/2015-09-
01/news/66107867_1_internet-user-
base-m-commerce-cent

15. Source:
http://articles.economictimes.indiatime
s.com/2015-09-
01/news/66107867_1_internet-user-
base-m-commerce-cent

16. Source:
http://mashable.com/2013/08/27/globa
l-smartphone-
penetration/#Vbi46OX175qE

17. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%
SOUTH KOREA
AUSTRALIA
SW EDEN
UNITED KINGDOM
UNITED STATES
CHINA
FRANCE
GERMANY
SOUTH AFRICA
BRAZIL
J APAN
INDIA
UNITED ARAB EMIRATES
SPAIN
SOUTH AFRICA
PENETRATION

18. 16%
20%
11%
8%
14%
12%
19%
Population/Mobile owners
China
India
Brazil
Russia
United States
United Kingdom
Canada

20. 0
1
2
3
4
5
6
7
8
9
10
Value Proposition - Premium Brands
BB Apple Nexus HTC

21. 0
1
2
3
4
5
6
7
8
9
10
Value Proposition - Mediocre Brands
Microsoft Samsung Huawei Nokia Motorola Sony

22. 0
1
2
3
4
5
6
7
8
9
10
Value Proposition - Lower Brands
Micromax Lenovo Xiaomi Lava Xolo

23. 5.928571429
7.428571429 7.5
5.714285714
6.357142857
7.571428571
6.142857143
8.142857143
6.071428571
8
7.214285714
5.5
7.071428571
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
APPLE MOBILE DEVICES

24. 7.333333333
8.666666667
7.777777778
7 7.2222222227.4444444447.444444444
6.111111111
6.7777777786.7777777786.777777778
5
7.555555556
User
Experience
(Ease of
Use)
Build
Quality
User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability
of QUALITY
apps
Cost of the
device as
per features
Camera
quality
Sound
Quality
Battery life Durability
BLACKBERRY MOBILE DEVICES

25. 8.833333333
8.166666667
6.333333333
7
6.8
7.666666667
6.5
7.4
8 8.166666667
7.333333333
6.833333333
Build Quality User Interface Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY apps
Cost of the
device as per
features
Camera
quality
Sound Quality Battery life Durability
HTC MOBILE DEVICES

26. 7.777777778
8.444444444
8.75
7.777777778
8 7.875
8.25
7.333333333
7
9
8.75
8.333333333
8.777777778
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
MICROSOFT MOBILE DEVICES

27. 7
7.666666667
7.222222222 7.111111111
6.888888889 6.888888889
6.222222222
7.444444444
6.888888889
6.555555556
6.888888889 6.888888889
7.444444444
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
MOTOROLA MOBILE DEVICES

28. 5
6.25
6
5.75
5.25
6.75
6.5
6.75
5.5
4.5 4.5
4
6
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
NEXUS MOBILE DEVICES

29. 5.745098039
7.862745098 7.730769231
6.326923077
7.615384615
7.865384615
7.196078431
6.6875 6.62745098
8.06
7.725490196 7.68627451
8.08
User
Experience
(Ease of
Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
NOKIA MOBILE DEVICES

30. 7.263157895
7.944444444
7.736842105
6.578947368
7.666666667
6.736842105
7.157894737
7.473684211
6.894736842
7.210526316 7.368421053
6.35
7.263157895
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
SAMSUNG MOBILE DEVICES

31. 4.6
5.2
5
4.2
5
5.2
6.8
5.8
4.666666667
5.2
5.4
4.4
5.8
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
SONY MOBILE DEVICES

32. 5.1
5.8
6.3
4.7
6.1
6.7
7
7.6
6.6
7.7
6.6
7.1
6.7
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
XIAOMI MOBILE DEVICES

33. 5
8.2
7.6
5.6
6.6
8 7.8
8.6
6.6
7
7.8
6.8
7.6
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
XOLO MOBILE DEVICES

34. 7
7.3125 7.5
6.6875 6.8125
7.875
7.5625
8.125
7.6875 7.5625
6.875
6.3125
7.4375
User
Experience
(Ease of Use)
Build Quality User
Interface
Physical
Weight
After Sales
Service
Aesthetic
appeal
Innovative Availability of
QUALITY
apps
Cost of the
device as per
features
Camera
quality
Sound
Quality
Battery life Durability
OTHER MOBILE DEVICES

37. Sector Analysis - Mobiles