This document discusses mobile payment technologies like Square. It provides an overview of how Square works, including using Card Case to set up tabs and speed up repeat transactions. The document also covers security measures, how small businesses view Square, and the potential for personal mobile payments between individuals. While hardware issues and fees present challenges, mobile payments may eventually surpass cash usage.

1. Gary Diego
diegog2@unlv.nevada.
edu
(702) 469-7207

4.  Innovation
 What's Next
 Industry Players

5.  Dennison Pottery: John Dennison
 Simply Pure Salon & Spa: Anna Peterson
 Chocolatier Blue Omaha: Colton Steeve

6.  RFID Based
 Card
 Fob
 Phone
 Existed for many years
 EMV cards
 Tap to pay
https://www.hostmerchantservices.com/2012/02/visa-kicks-open-the-door-for-chip-cards/

7.  NFC
 Type of RFID
 Approx 4 cm range
 Integrated into many
phones
 More than just
payments
▪ Authentication
▪ FileTransfer
▪ Contact Information
Transfer Photograph by Chris Ratcliffe/Bloomberg
http://www.businessweek.com/articles/2012-05-25/mobile-payments-coming-to-a-loyalty-deals-app-near-you

8.  Liabilities
 Early lack of encryption
 New malware targets
 Strengths
 Encrypted financial data
 Less risk of secure data
being compromised at
the POS terminal
Square reader on the right includes
encryption (and has a battery for power)
http://venturebeat.com/2012/03/26/square-adds-encryption-to-its-square-reader/

9. Detailed view of user data available to merchants
http://www.quora.com/Square-product/Can-merchants-see-a-customers-tip-history-with-that-merchant

10.  More reliable card reader
 Some users carry 3-4 card readers just in case
one of them doesn’t work
 Applications not working correctly and you
lose a sell this way
 Offline transactions- saving customer data
 Connections to wi-fi

11.  Security
 Encryption
 Fraud detection
 VeriFone claimed that the square can be re-
programmed and client information can be
attained.

12.  Square offers Card Case, which acts like a
mobile wallet
 Point of Card Case is to speed up transactions
 Functions like a tab with a business you
frequent

13.  Using Square’s Card Case, the first time that
your card is used at the business, it will work
just like normal.
 In your receipt, you click a link and sign in
using your square account to set up Card
Case.
 Next time you come into the business, just
give your name.
 The merchant will then charge your tab.

14.  Safety measures include:
 Location checking to ensure you’re actually
present
 Email receipts for every transaction to ensure easy
tracking
 Easy cancellation of transaction via receipt
 Photo must be uploaded with your account so
merchant can check if it’s really you

15.  Small business owners definitely seem to
think so
 Interview – very successful
 Owners like:
 Lower, flatter rate fees
 Increased portability
 Modern look
 Do want to see more features, based on past
the future looks promising.

16.  Could be used for things like paying back a
friend that loaned a small amount of money or
other non-business transactions
 Doesn’t seem to be catching on as quickly as
some would like
 Hardware issues occasionally cause problems
 The fees are main deterrent – there are no fees to pay
someone with cash.
 With lower fees and future technology
improvements, the use of these payments could
eventually outpace the use of cash.