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ONBOARDING/ACTIVATION
SHAI WOLKOMIR, ELASTICODE
HI, I’M SHAIYES, WITH AN ‘I’, NOT ‘Y’
ELASTICODE
WE HELP BUILD BETTER MOBILE PRODUCTS
FEELS LIKE PART OF YOUR APP
BASICALLY…
WE LET ANYONE!
BE AN IOS DEVELOPER
FOR YOUR KPI’S!
(ONBOARDING, RATING, PERMISSION REQUESTS, FEATURE WALKTHROUGH, ETC…)
WHAT IS “ONBOARDING”
AND/OR “ACTIVATION”
WHY?
20%
In the
first
session
80%In (the first) 72hrs
IT GET’S “WORSE”
“THERE IS NO 2ND
CHANCE FOR…”
NO… REALLY…
WHAT IS FTUE ?FIRST TIME USER EXPERIENCE
2016 IS THE YEAR OR
ACQUISITION
RE - TARGETING
FIRST TIME ?????
VERY FIRST TIME
FIRST TIME AFTER A LONG TIME?
FIRST TIME SINCE THE LAST UPDATE?
FIRST TIME SINCE THE LAST “MACRO” EVENT?
FIRST EXPERIENCE AFTER SOMETHING “DROVE ME IN”
FIRST TIME TODAY
FIRST TIME HERE (LOCATION)
KPI’S ?
READY? SET? GO!
“SIGN UP” DATA / RETENTION / COMMITMENT
RETENTION
FRUSTRATION / CONFUSION “WHAT DO YOU DO?”
INTRODUCE WHAT’S NEW [FOR YOU]
EMAIL / PUSH
VALUE WHAT’S IN IT FOR ME?
FTD/CC SHOW ME THE MONEY!
ACTION DO ‘X’, PLEASE JUST DO ‘X’…
CONTINUITY WHERE HE LEFT OFF…
IT’S ALL ABOUT
THE ____
REMEMBER CPM… CPC…
CPA….
chief… Marketing…
RESPONSIBILITY SHIFTS
DECEMBER 2015 / FIKSU INDEX
COST PER INSTALL
80%In (the first) 72hrs
$16.5$3.34 ( for install ) * 5
OK, NOW WHAT?
LET’S JUST ALL MAKE A
WONDERFUL, AMAZING, AWESOME, PERSONALIZE,
RELEVANT ….
Mr. Obvious
WHAT SEEMS TO BE THE PROBLEM?
ONBOARDING!
WHY NOT?
IT’S
“OFF”
PRODUCT
IT’S
TIME
CONSUMING
MOBILE
IS NOT AGILE…
It usually takes 80-140 days for 90% of
people to upgrade to the latest version of an app.
REMEMBER THIS?
SOME THOUGHTS
FLOW / VISUAL
HeyUser.com
A/B
A WORD TO THE WISE….
LET’S DIG DEEPER…
PERSONALIZATION DONE RIGHT…
SOURCE
IT’S A JOURNEY
1. SAW
2. CLICK
3. APP STORE
4. DECIDE
5. CLICK
6. DOWNLOAD
7. OPEN…
“SIGN UP” WITH…
SOCIAL
DO WE EVEN HAVE FACEBOOK ON THIS DEVICE?
INTERFACE
ENVIRONMENT
USER
AND SO MUCH
MORE…
Q

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