Sarik Weber from cellity on Mobile Monday Düsseldorf, February 2009. Presentation on "Mobile Social Networking"

1. MobileMonday Düsseldorf, Feb 2nd, 2009 Mobile Social Networking

12. The Evolution of cellity’s Mobile Service Sep. ‘09 least cost router set of individual single-purpose-apps Dec. ‘08 Feb. ‘08 May ‘07 Feb. ‘07 Communicator 3 multi platform (messaging voice, presence, etc.) Communicator: voice, e-mail, messaging, twitter Communicator 2: address book-centered, communication features (e-mail, messaging, social networks, twitter, voice) connect & communicate

13. cellity Communicator 2 with addressbook 2.0

14. cellity Value Chain Positioning Mobile internet services Software

15. mobile advertisement build in one central personal profile manage yourself in one place relevant contact information auto-connect with your current friends up-to-date contact info auto-add new contacts connect to social networks universal messaging platform: send messages like e-mail, SMS, messages on Twitter & Facebook, etc. connect to social feeds Twitter, Facebook timeline, etc. cellity Addressbook 2.0

16. Works on the iPhone

17. Works on the Android G1

18. Works on all major mobile platforms

19. Works with major social networks

20. Works with major email account providers

21. cellity addressbook 2.0: web app

22. cellity addressbook 2.0: web call

23. cellity addressbook 2.0 web app: messages

26. cellity addressbook 2.0

27. centralized information widely accessible & securely stored Server Centric Architecture In the mobile web On the computer On the mobile phone

29. connect & communicate * coming Q1/2009 Future outlook: Address Book 3.0 messaging voice social networks social feeds IM* LBS* Presence* connect & communicate

30. Thank you for your attention! cellity AG Sarik Weber Stahltwiete 23 22761 Hamburg Germany tel. +49 40 8888 5600 fax +49 40 8888 56010 www.cellity.com