O2 SMS marketing

1. O2
#mobilemarketing
Matúš Podstrelenec
O2 Slovakia – Business Segment Marketing dept.

2. Mobile marketing
• The right content to the right target group
When texting you reach large groups while remaining personal in one fell swoop.
O2 provide variables to personally address customers and use subgroups for segmented content.
With mobile marketing you send the right content to the right target group.
• A lot of potential and interactive
Mobile marketing allows the fast and simple receipt of replies. We are able to send more than
20SMS in one second (75000 in one hour)
• The advantages of O2 Mobile marketing
communicate quickly and simply: web portal, only *.xls a list of numbers, DTB SW
pay per sms - inexpensive and transparent with credit system
collect customer data with inbound sms
enter into dialogue with your target public: an answer by sms is sent back fast

3. Two different ways
„O2 Mobile marketing“
O2 SMS Connector
• communication within company
• communication on owned contacts
- customers
- employee
- external database
O2 SMS Marketing
• acquisition new, fresh contacts
• „finest“ specification of the recipient
• geolocation possibility
• Campaign Take-Up is a real new
business
http://www.o2.sk/sluzby-a-podpora/mobilny-marketing
0,03€ 0,45€

4. • reducing the cost of SMS communication starting from 50% discount
• no monthly fees
• test run for 1€ with the possibility of sending 500 SMS campaign
• no additional fees
• faster sending messages in batches of thousands
• speed up to 20 SMS per second
• a wide range of applications that can be used with the service
• possibility of a custom application for company's needs
• possibility of integration with the customer's own information systems via
API – most needed thing
O2 SMS Connector

5. O2 SMS Connector
• Messages can be delivered as of virtual phone number or alphabetical company
name.
• Sending via web interface is designed so, that your additional programming or
adjustments is no needed.
• If your customer already use our own information system, simply connect O2
SMS Connector using API interface

6. O2 SMS Connector WEB

7. O2 SMS Connector Campaign management

8. O2 SMS Connector XLS import dbase

9. O2 SMS Connector Pricelist
• Credit system from 0,035 EUR/SMS w/o VAT
• The minimum cost of the campaign
• Self care portal

10. Web registration
40175242 0949 949 949 jakub.ptacin@o2.sk

11. Success stories
• INDEX NOSLUŠ, s.r.o. – Recruitment agency
- daily communication with workers
- 18 branches
- more than 130.000msg in one month
• ČSOB Banka, a.s.
- reports and verify messages
- more than 1mio msg in one month
• Mesto Kremnica
- regular information and news
- municipal information and warnings
- 21000msg in one month

12. #thankyou
Mobile Marketing Hotline 0940 500 100