It is estimated that over 80 percent of all web traffic is conducted over a smartphone and other smart devices. So it is not exaggerated that investing on #mobiledesign is the only way if you want to survive in this fiercely competitive environment. 50% of customers will leave the website if the #loadingtime EXCESSES 2 seconds. and conversions drop by 12 percent for every extra second of load time. HOW can you RECOUP the losses, read this article.
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Mobile Marketing: How can you design successfully
1. Mobile marketing: How can you design
successfully
It is estimated that over 80 percent of all web traffic is conducted over a smartphone and other smart
devices. So it is not exaggerated that investing on mobile design is the only way if you want to survive in
this fiercely competitive environment. 50% of customers will leave the website if the loading time
excesses 2 seconds. and conversions drop by 12 percent for every extra second of load time. How can
you recoup the losses, read this article:
1. Test site’s responsiveness
The first thing should come to web owners’ mind when they create a mobile marketing strategy is the
responsiveness. Ensuring your site works efficiently across all devices and functionality isn’t impeded
when viewed in either portrait or landscape are the key success factor. A website with optimized mobile
functionality should come with faster speed loads, well – tested UI and UX. Some tips for you:
• Test images and layout across different devices and in both portrait and landscape
• The buttons and touch targets must be at least 44px by 44px (consider single-handed use also).
• Body text should also be at least 14px
• Optimize the images, it will improve the loading time of the whole website
• Avoid using too much pop up.
• Contact details including location, email and phone numbers should be highlight and clickable.
2. Investing in content
2. A website with no value provided to customers, I wonder what reason can keep them stay? So, quality
content that users find engaging will reduce the bounce rate better than you have ever thought. And one
more thing, Google loves content, so your website’s search ranking will be improved as well.
Don’t just take care of just what customers are asking, focus more on how they’re engaging with it. The
text-based articles seems to be too boring and not enough, we also have infographic, to share information
visually and are highly viral. Moreover, videos should be also taken advantages. According to the recent
survey by Facebook, their users spend three times as much time watching video than reading articles or
other static content. Videos might require you to invest more time and money than text-based article but
the benefits it can bring are amazing.
3. Don’t forget local footprint
Google summarized that almost 80 percent of users searching for businesses nearby visit that business
within a day, so getting in front of the local market makes good business sense. A lot of sessions come
from social such as LinkedIn, Google+, Facebook. So make sure that you claim business profile pages on
the social networks and your location and contact details are included.
4. Use old-fashioned email
Regardless of how marketing trends have been changing, newsletters and email marketing are still highly
effective in engaging customers. It is not just about entertainment or social life, it is the formal way to
inform market about new products, services or discounts and share your content to a wide audience. Use
it wisely and create compelling calls-to-action, you will gain so much achievement.
Some items with optimized mobile design
• Magento marketplace theme integrated multi vendor package
• WordPress web to print solution with online design
• Handmade WordPress theme with multi vendor
• WordPress T-shirt design theme with online design