The document summarizes the results of a survey on mobile internet usage patterns among Indians. 672 Indians from 89 locations participated in the survey. The results show that most participants were male, between 25-35 years old, with an annual income between Rs. 1-5 lakhs. Nokia and Samsung were the most popular phone makes. Email, search, and chatting were the most common online activities. Slow connectivity and uninteresting content were most disliked about mobile internet.

1. Survey Results on Mobile Internet
Usage Pa6erns Among Indians
January 2010
Copyright © 2010 MobileMo3on Technologies Private Limited, Bangalore, India

2. Survey Description
• The objec?ve of the Survey was to assess the
usage pa6erns of Mobile Internet among
Indians in India and abroad
• 672 Indians from across 89 loca?ons (ci?es,
towns etc.) par?cipated in this survey
• The survey results have been plo6ed
graphically on the following pages
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3. Participants’ Personal Details
Age Bracket Gender
2.2% 1.5%
3.4%
Less than 18 years 26.0%
30.1%
18 to 24 years
Male
25 to 35 years
Female
36 to 50 years
62.8% 51 years and above 74.0%
Annual Income Loca?on
5.2%
Less than Rs. 1 lakh Indian Metro
17.4%
Rs. 1 lakh to Rs. 4.99
25.0% lakhs 26.3% Other Indian city
Rs. 5 lakhs to Rs. 9.99
lakhs
Other Indian small
Rs. 10 lakhs and above 58.8%
34.4% 4.8% town (less than 10
10.1% lakhs popula?on)
18.0%
Student/Unemployed Outside India (NRI)
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4. Mobile and Phone Plan Details
Mobile Phone Make Type of Mobile
Nokia
10.8%
Samsung 16.3%
HTC I have a smart phone
13.7%
45.8% LG 46.6%
I have a regular GPRS
8.4% Motorola phone
Blackberry What is GPRS?
37.1%
Apple iPhone
5.5%
8.2% Others
4.9%
2.7%
Phone Plan Data Plan
Monthly rental data
33.9% 36.8% plan
Prepaid 45.8%
Pay‐per‐use data plan
Postpaid
66.1% No data plan
17.3%
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5. Possibility of Future Upgrade
To GPRS Phones To Taking a Data Plan
Yes, very soon
25.9% 25.3%
Yes, only if there is be6er
45.7% Yes
content to browse
No
53.7% No, it is very expensive
Maybe
12.0%
No, I use mobile only for
talking and SMS 29.0%
8.3%
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6. Mobile Internet Usage
What is Browsed?
90.0% 83.5%
80.0% 74.0%
70.0%
56.9%
60.0% 51.2%
50.0%
40.0% 34.1%
30.0%
20.0%
9.6% 7.2%
10.0%
0.0%
Email Search Chacng Online Games Accessing relevant News Don't use Internet
informa?on on the mobile
How Oaen? When do you Browse?
60.0% 55.4%
47.6%
13.2% 50.0%
40.1%
More than once a
40.0%
day
Once a day 30.0%
14.7% 23.1%
2‐3 ?mes a week 20.0%
9.0% 63.2% 2‐3 ?mes a month 10.0%
0.0%
Any?me I have When I am not Mostly when I Only when I
short periods of close to a am traveling need specific 6
?me computer informa?on

7. Mobile Internet Usage (Cont’d)
What is disliked most about Mobile Internet?
80.0%
70.4%
70.0%
60.0% 51.5%
50.0%
40.0%
30.0%
20.0% 15.3%
10.2%
10.0%
0.0%
Uninteres?ng content Slow connec?vity Small screen of mobile Adver?sements on mobile
websites
Applica?on Download? Mobile Purchases?
70.0% 62.0%
21.0% 60.0%
No, never downloaded
an app 50.0%
Yes, i have done it once 40.0%
12.0%
30.0% 23.1%
Yes, I have done it 17.7%
67.0% 20.0% 13.8%
more than once
10.0%
0.0%
Ringtones, Movie ?ckets Train/Flight None of the 7
wallpapers ?ckets above

8. Results of Metro Par4cipants Only
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9. Responses of Metro Subset
Mobile Make Type of Mobile
60.0% 53.8%
50.0%
40.0% 19.5%
I have a smart phone
30.0%
41.0%
20.0% I have a regular GPRS
12.5%
8.8% phone
10.0% 5.7% 6.2% 6.0%
3.1% 3.9%
What is GPRS?
0.0%
39.5%
How Oaen? When Do you Browse?
60.0% 55.3%
15.6% 50.0% 41.9% 42.5%
40.0%
More than once a day 30.0% 25.7%
17.9% Once a day 20.0%
54.7% 2‐3 ?mes a week 10.0%
2‐3 ?mes a month 0.0%
11.7% Any?me I have When I am not Mostly when I Only when I
short periods of close to a am traveling need specific
free ?me computer informa?on
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10. Responses of Metro Subset (Cont’d)
What is Browsed?
90.0% 79.3%
80.0%
67.0%
70.0%
60.0%
50.0% 45.3%
33.5% 36.9%
40.0%
30.0%
20.0% 9.5%
7.3%
10.0%
0.0%
Email Search Chacng Online Games Accessing relevant News I don't use Internet
informa?on on the mobile
What is disliked most about Mobile Internet?
80.0% 72.1%
70.0%
60.0% 51.4%
50.0%
40.0%
30.0%
20.0% 14.0% 16.2%
10.0%
0.0%
Uninteres?ng content Slow connec?vity Small screen of mobile Adver?sements on mobile websites
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11. Results of NRI Par4cipants Only
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12. Responses of NRI Subset
Mobile Make Type of Mobile
40.0% 37.1%
35.0%
7.4%
30.0%
25.0%
20.0%
17.1% I have a smart phone
20.0% 21.7%
15.0%
I have a regular GPRS
10.0% 6.9% 6.9%
4.6% 5.1% phone
5.0% 2.3%
What is GPRS?
0.0% 70.9%
How Oaen? When Do you Browse?
70.0% 62.9%
58.1%
8.9% 60.0%
7.3% 50.0% 38.7%
3.2%
40.0%
More than once a day 30.0%
16.9%
Once a day 20.0%
2‐3 ?mes a week 10.0%
0.0%
2‐3 ?mes a month
Any?me I have When I am not Mostly when I Only when I
80.6%
short periods of close to a am traveling need specific
free ?me computer informa?on
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13. Responses of NRI Subset (Cont’d)
What is Browsed?
100.0% 88.7% 86.3%
90.0%
76.6% 76.6%
80.0%
70.0%
60.0%
50.0%
40.0% 33.1%
30.0%
20.0% 14.5%
10.0% 4.8%
0.0%
Email Search Chacng Online Games Accessing relevant News I don't use Internet
informa?on on the mobile
What is disliked most about Mobile Internet?
80.0% 68.5%
70.0%
60.0%
46.0%
50.0%
40.0%
30.0%
20.0% 15.3%
10.0% 5.6%
0.0%
Uninteres?ng content Slow connec?vity Small screen of mobile Adver?sements on mobile
websites
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14. Ques&ons & Feedback
Sharat Potharaju
sharat@gomobcast.com
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