1. Mobile Gaming Myths
Rad Lemur
radlemur.com
Radu Muresan

2. Mobile development is expensive
 Tools on the cheap

3. 45%
16%
13%
12%
8%
6%
Lifetime revenue
Google Play Amazon Appstore Leadbolt
Fuhuapps Nook Apps Apple App Store
iOS is where the money is (App Store vs. Google Play)
 Global figures vs. your revenues
 Conversion rates depend on
existing relationship with end user
 Diversify
Multiple platforms
Multiple revenue streams
Multiple apps

4. You only have one shot! (release)
 More important on iOS
 Android Market’s “Just In”
 Slow and steady (sometimes) wins the race
 The power of unfinished – brings out imagination, elicits better feedback
 Hear your users / Don’t listen to your users
 MVP still applies –many features never used
 Release everything – success can be unexpected
 Odds are against you
 Tracking revenue changes (aka why am I #1?)

5. Any publicity is good publicity
 Website reviews
 Paid-for marketing
 Ads
 CPA campaigns
 Incentives
 User ratings
 Search results placement / SEO
 Cross Promotion
 Free for a day promotions
 Ratings/Reviews
 discovery vs. download

6. Ads will double your revenue
 Regular advertisements underperforming
 Offer walls / incentivized downloads better
 Evil ad trends
 Personal information capture
 Home screen icons
 Push notifications
 Ads for children
 Being ethical (sometimes) pays

7. Android is fragmented
 Software fragmentation
 Version fragmentation
 Customizations / 3-tier curse
 Hardware fragmentation
 Screen size / aspect ratio
 Screen density
 Specs
 Native vs. Web
 Browser wars
 HTML5

8. iOS is easier to develop on than Android
 Prototyping user interface
 Testing
 Different screen sizes / densities
 Engine support
 IDEs
 The Google Way – Beta Forever!
 Turnaround cycle – simulator vs. emulator
 Entry barrier

9. App Store Approval Team is EVIL!
 Rejections
 Expedited reviews

10. Questions