The second of three 90-minute talks given to the newly-formed AARP Design/Photo team. In this second presentation, I was projecting the apps from my iPad 2. The screenshots were for those who dialed into the meeting. The video clips I showed and external resources mentioned should all be clickable to launch in your web browser. These three presentations will be revised and expanded to present to other groups around AARP.

1. Mobile:
Forces, Forms, Futures
A survey of mobile consumer market forces,
evolving content forms and the imminent future
Mike Lee
February 1-3, 2012, For AARP Design / Photo
Session 2
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2. Mobile Forms iPad Magazines
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3. Mag+ Live with Popular Science
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4. For its August [2011] barcode issue, This
Old House peppered its pages with 31
separate Microsoft Tags linking to a
series of giveaways of prizes readers
could use in their own remodeling
projects. Working with advertising
partners, the magazine secured goods
worth a total of $178,000, from faucets to
flooring. The result: 239,191 scans and
11,971,431 checked prize boxes from
156,760 unique entrants -- not to mention
advertisers thrilled to have an opt-in
database of 156,760 people for their own
recommunication efforts.
[Rate base: 950,000]
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5. Demo & Discuss iPad Magazines:
- The Old House (MS Tag sweestakes)
- New Yorker (just reading!)
- Vanity Fair
- The Daily (daily with huge budget & staff)
- Wired
- Project #5, #6 (pushing the interactivity edge)
- Popular Science (multi-plane layout)
- Golf Digest Hot List (commerce)
- O Magazine (commerce)
- The Atlantic (hybrid print, web, social)
- NGS 50 Greatest Photographs (special edition)
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6. 6
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7. 7
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8. 8
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9. 9
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10. 10
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11. 11
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12. 12
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13. 13
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14. 14
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15. 15
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16. 16
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17. 17
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18. 18
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19. 19
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20. 20
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21. 21
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22. 22
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23. 23
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24. 24
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25. 25
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26. 26
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27. 27
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28. 28
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29. 29
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30. 30
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31. 31
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32. 32
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33. 33
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34. 34
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35. 35
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36. 36
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37. 37
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38. 38
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39. 39
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40. 40
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41. 41
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42. 42
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43. 43
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44. 44
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45. 45
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46. 46
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47. 47
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48. 48
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49. 49
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50. 50
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51. Mobile Futures
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