Mobile App Revolution
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Smart business owners understand the power of mobile marketing to their bottom line. They use mobile apps to connect with customers, offer great deals and increase their revenue.
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App Store Media
"Mobile marketing is the most powerful advertising medium ever invented."
NY Times
The hidden opportunity for small- med business to take advantage ofthe mobile app business.
App Master 4U
The App Revolution is here.
Business owners are now adopting Mobile Apps as part of their marketing to bring great value to their business. Have you joined the mobile revolution?
Mobile Apps - The World Is Mobile
The World is becoming mobile, Having a mobile app can increase leads and sales in your business, not to mention ease of push notifications to your database, 54% of the world currently has a mobile device, and 97% of the notifications are opened on a mobile device withing 3 mins - Contact me at www.socialmediaspecialist.com.au
App Store Media
You are about to discover how custom mobile apps created through the AppStore Media Builder can provide one-on-one communication with customers, push notifications to promote specials and discounts, and constant branding on customers' mobile devices which they use for 23 hours per day. These custom apps also offer a platform to share important information, testimonials, videos and more as well as enable one-tap calling and connections to social media to facilitate viral marketing through sharing.
Market Plan for an Android App
This document summarizes a proposed mobile app called One-Stop Shop that allows users to search and compare prices across multiple online shopping websites from a single interface. The app aims to make online shopping more convenient and affordable by notifying users of price drops and allowing them to set price alerts. Key features include searching and comparing prices from many websites at once, setting price alerts, and getting notifications when prices change. The app is available for free with limited features, or a premium version can be purchased for $5 for expanded functionality.
Comptoir des-contoniers
The document outlines a marketing campaign called "Be The Trend Setter" for the brand Comptoir de Cotonniers. The campaign has three phases: 1) Digital photo shoots in selected stores to engage customers, 2) Featuring customer photos in the online catalog and fashion show, 3) Choosing top models from phase 2 to participate in a fashion show. The goals are to reengage customers, improve online engagement and sales, and attract new millennial customers. Key aspects of the campaign include digital photo studios in stores, an online component, metrics to track success, and communication through various online and offline channels.
In door personalized ads and services using digital analytics
The document discusses how indoor personalized ads and services can be provided to customers using digital analytics in a retail showroom, including collecting customer data from various sources, using an AI-based learning engine and non-beacon indoor positioning system on a store app to deliver personalized ads and services to customers based on their preferences and location within the store. A scenario is described where a customer named Joe is given personalized treatment and ads based on his profile, shopping history, and location detected via indoor positioning as he shops in the store.
Mobile marketing
This document outlines a mobile shopping app called Mobi-Shopper. The app allows users to check and compare prices from different websites, get personalized recommendations from a chatbot using machine learning, and set up price alerts. The app targets smartphone users aged 16-56 in India. It provides an efficient way to shop amidst India's demonetization policy. The app will have two versions - one for experienced smartphone users and one for newcomers. It will allow one-click ordering and integrate local store locations. The free app will later cost $3, with an ad-free $7 version. Promotions, loyalty programs, and social media marketing will drive customer acquisition. Success will be measured by downloads, daily orders,
Recommended
App Store Media
"Mobile marketing is the most powerful advertising medium ever invented."
NY Times
The hidden opportunity for small- med business to take advantage ofthe mobile app business.
App Master 4U
The App Revolution is here.
Business owners are now adopting Mobile Apps as part of their marketing to bring great value to their business. Have you joined the mobile revolution?
Mobile Apps - The World Is Mobile
The World is becoming mobile, Having a mobile app can increase leads and sales in your business, not to mention ease of push notifications to your database, 54% of the world currently has a mobile device, and 97% of the notifications are opened on a mobile device withing 3 mins - Contact me at www.socialmediaspecialist.com.au
App Store Media
You are about to discover how custom mobile apps created through the AppStore Media Builder can provide one-on-one communication with customers, push notifications to promote specials and discounts, and constant branding on customers' mobile devices which they use for 23 hours per day. These custom apps also offer a platform to share important information, testimonials, videos and more as well as enable one-tap calling and connections to social media to facilitate viral marketing through sharing.
Market Plan for an Android App
This document summarizes a proposed mobile app called One-Stop Shop that allows users to search and compare prices across multiple online shopping websites from a single interface. The app aims to make online shopping more convenient and affordable by notifying users of price drops and allowing them to set price alerts. Key features include searching and comparing prices from many websites at once, setting price alerts, and getting notifications when prices change. The app is available for free with limited features, or a premium version can be purchased for $5 for expanded functionality.
Comptoir des-contoniers
The document outlines a marketing campaign called "Be The Trend Setter" for the brand Comptoir de Cotonniers. The campaign has three phases: 1) Digital photo shoots in selected stores to engage customers, 2) Featuring customer photos in the online catalog and fashion show, 3) Choosing top models from phase 2 to participate in a fashion show. The goals are to reengage customers, improve online engagement and sales, and attract new millennial customers. Key aspects of the campaign include digital photo studios in stores, an online component, metrics to track success, and communication through various online and offline channels.
In door personalized ads and services using digital analytics
The document discusses how indoor personalized ads and services can be provided to customers using digital analytics in a retail showroom, including collecting customer data from various sources, using an AI-based learning engine and non-beacon indoor positioning system on a store app to deliver personalized ads and services to customers based on their preferences and location within the store. A scenario is described where a customer named Joe is given personalized treatment and ads based on his profile, shopping history, and location detected via indoor positioning as he shops in the store.
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This document outlines a mobile shopping app called Mobi-Shopper. The app allows users to check and compare prices from different websites, get personalized recommendations from a chatbot using machine learning, and set up price alerts. The app targets smartphone users aged 16-56 in India. It provides an efficient way to shop amidst India's demonetization policy. The app will have two versions - one for experienced smartphone users and one for newcomers. It will allow one-click ordering and integrate local store locations. The free app will later cost $3, with an ad-free $7 version. Promotions, loyalty programs, and social media marketing will drive customer acquisition. Success will be measured by downloads, daily orders,
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This document discusses strategies for publishers to address the issue of ad blocking by website users. It begins by outlining the immediate impact of ad blocking, with 10-20% of desktop and 2-10% of mobile users blocking ads. It then reviews market responses from publications like City A.M., Bild, and The Washington Post that have banned or restricted access for ad blocker users. The document discusses optimizing apps versus websites for advertising and new metrics like cost per hour versus cost per thousand impressions. It also covers monetization strategies like subscriptions, micropayments, rewards programs, and membership models to engage users and generate revenue from both ad and non-ad supported content.
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About_Phunware (1)
Phunware helps brands engage with and monetize their users through a platform that provides modules to enhance existing apps, ready-made app portfolios, and services for audience building, monetization, and support. The platform is used by thousands of brands worldwide and processes over 61 trillion transactions per year across hundreds of millions of devices.
Monetizing Your Mobile Traffic
This document discusses how to monetize mobile traffic. It notes that mobile ad revenue reached $3 billion in the first half of 2013 and that by 2015, 78% of US consumers will own a mobile phone. It recommends mobilizing content for mobile by optimizing load times, file sizes, and navigation. It also discusses responsive design, native apps, and redirecting users. The document reviews monetization options like ad networks, supply-side platforms, mediation layers, and affiliate networks. It covers ad units, payment models, focusing on eCPM, and finding the right partner to help monetize mobile traffic.
13 steps of a Sales Promotion managed by a sole mobile app
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Brain summary
Mobile Apps becoming the key channel of campaigns and in general communication with customers - that also means they more and more have dynamically changing elements - promotional content - which is targeted to the user. This content - especially, if the app collects certain user profile data - can highly personalised for the user. To manage this process - identifying customer groups based on behavioural patterns and managing hyper personalised promotional content - we developed the BRAIN system.
Marketing plan for android app
This marketing strategy document outlines a plan to create an Android app called "Highway on my Plate" that helps highway users find restaurants. The goals are to reach 10,000 downloads in 5 months and make the app the number one choice. The free version will offer basic services while the premium version for $7 will provide extra benefits like coupons and cashback. Marketing tactics will include collaborations, competitive research, tie-ups with travel companies, and using social media to increase downloads from the Google Play Store.
Mobile marketing for hospitality businesses.
Here are some potential mobile marketing pitches and pricing options for hotels:
A) Basic mobile site with reservation functionality - $500/month
B) Enhanced mobile site with photos, amenities, loyalty integration - $1000/month
C) Custom mobile app with push notifications, location services - $2000/month initially, $1500/month ongoing
D) Full mobile marketing campaign including ads, QR codes, loyalty program - $5000/month for 3 months
The options provide a range of pricing from basic mobile functionality to more advanced apps and campaigns. Pricing hotels appropriately based on their needs, goals and budget can help generate interest in mobile strategies.
INSTAFooD - Marketing Strategy for App
This document provides a marketing plan for an Android app called INSTAFood. The app allows users to order quality food from any nearby restaurant for instant delivery to their doorstep. It integrates multiple food delivery apps into one platform. The plan outlines the app's value proposition of customer satisfaction. Key features include viewing restaurant menus and locations, secure payment options, order history, and discounts for frequent users. The premium version allows reservations and compares prices across restaurants. The goal is to gain recognition through partnerships and targeted marketing at business people, travelers, and families.
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Restaurants
The document discusses why restaurants should develop a mobile experience, noting that mobile use is widespread and customers are more likely to purchase from mobile-friendly businesses; it provides details on creating mobile apps and websites to display menus, accept orders, and promote specials in order to engage customers and increase sales and repeat visits.
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This document discusses why restaurants should develop a mobile experience for their customers. It provides statistics showing the growth of mobile usage and how customers now use their smartphones to look up local information and businesses. Developing a mobile app, mobile website, or using QR codes can help restaurants attract more customers, increase sales and revenue. Specific features that are recommended for restaurant mobile apps and websites include online ordering, menus, reservations, loyalty programs, and special offers/deals.
For Restaurants
Grow your restaurants bottom line with an on-point mobile experience.
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- more customers
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Appsvswebsitenew
This document discusses why restaurants need a mobile experience and strategy. It notes that over 90% of adults have smartphones and use them to look up local information and businesses. Having a mobile-optimized website, mobile app, and QR codes allows restaurants to reach more customers, drive more sales and revenue, and improve the customer experience. Specific features and benefits discussed for restaurant mobile apps and websites include online and mobile ordering, menus, reservations, loyalty programs, notifications, and social media integration. Costs for developing an app and ongoing hosting are provided.
Restaurants & Mobile
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to grow their business and reach more customers. 2) Smartphone usage is widespread, with over 90% of adults owning smartphones. 3) Mobile searches for restaurants are common, with over 60% of searches for national chains on Valentine's Day coming from mobile devices. Developing a mobile presence allows restaurants to meet customer demand and expectations.
Mobile apps for restaurants
1) Restaurants can grow their business and revenue by developing a mobile experience for customers through apps and mobile-optimized websites.
2) Most adults now own smartphones, and customers are increasingly using their phones to find local business information and make purchases.
3) Developing a restaurant app or mobile website allows customers to view menus, make reservations and orders, and gives the restaurant opportunities to provide deals, loyalty programs, and marketing to customers.
Restaurants
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to increase revenue and customers. Mobile use is growing rapidly and customers now use their phones to look up local information and make purchasing decisions.
2) Developing a mobile app or mobile website allows restaurants to provide customers information like menus, reservations, feedback and loyalty programs from their phones. It enhances the customer experience.
3) Having a mobile presence is especially important on holidays and busy days when more customers search for restaurants on their phones. Over half of all searches for restaurants on Valentine's Day were on mobile devices.
Mobile app presentation short
This document discusses the benefits of mobile apps and websites for small businesses. It notes that customers are increasingly using mobile devices and that businesses need a mobile presence to engage customers and avoid losing business to competitors. It promotes a company's services to create customized mobile apps and websites for businesses, highlighting features like displaying business information, menus, locations, social media links, loyalty programs, live updates, push notifications and more. It provides package pricing starting at $500 for a mobile website and going up to $1,100 for an app on both Android and Apple devices, with ongoing monthly fees.
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Grow your restaurants bottom line with an on-point mobile experience. By starting a mobile program restaurants can enjoy more customers, more business, more revenue.
Grow mybusiness
This document discusses the benefits of a mobile app for businesses. It notes that 25% of mobile web users are mobile-only and do not use desktops or laptops. The app would provide GPS directions, one-tap calling, direct ordering, connectivity to social media, one-on-one communication, viral sharing abilities, push notifications with a high open rate, and constant branding by being on the customer's mobile device.
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This document discusses how to monetize mobile traffic. It notes that mobile ad revenue reached $3 billion in the first half of 2013 and that by 2015, 78% of US consumers will own a mobile phone. It recommends mobilizing content for mobile by optimizing load times, file sizes, and navigation. It also discusses responsive design, native apps, and redirecting users. The document reviews monetization options like ad networks, supply-side platforms, mediation layers, and affiliate networks. It covers ad units, payment models, focusing on eCPM, and finding the right partner to help monetize mobile traffic.
13 steps of a Sales Promotion managed by a sole mobile app
Mobile Apps are a great tool for Sales and Marketing. Check through our deck to see, how can you manage all 13 steps of your sales promotions through a mobile application we happy to develop for you. www.arworks.com szbudahazy@arworks.com
Brain summary
Mobile Apps becoming the key channel of campaigns and in general communication with customers - that also means they more and more have dynamically changing elements - promotional content - which is targeted to the user. This content - especially, if the app collects certain user profile data - can highly personalised for the user. To manage this process - identifying customer groups based on behavioural patterns and managing hyper personalised promotional content - we developed the BRAIN system.
Marketing plan for android app
This marketing strategy document outlines a plan to create an Android app called "Highway on my Plate" that helps highway users find restaurants. The goals are to reach 10,000 downloads in 5 months and make the app the number one choice. The free version will offer basic services while the premium version for $7 will provide extra benefits like coupons and cashback. Marketing tactics will include collaborations, competitive research, tie-ups with travel companies, and using social media to increase downloads from the Google Play Store.
Mobile marketing for hospitality businesses.
Here are some potential mobile marketing pitches and pricing options for hotels:
A) Basic mobile site with reservation functionality - $500/month
B) Enhanced mobile site with photos, amenities, loyalty integration - $1000/month
C) Custom mobile app with push notifications, location services - $2000/month initially, $1500/month ongoing
D) Full mobile marketing campaign including ads, QR codes, loyalty program - $5000/month for 3 months
The options provide a range of pricing from basic mobile functionality to more advanced apps and campaigns. Pricing hotels appropriately based on their needs, goals and budget can help generate interest in mobile strategies.
INSTAFooD - Marketing Strategy for App
This document provides a marketing plan for an Android app called INSTAFood. The app allows users to order quality food from any nearby restaurant for instant delivery to their doorstep. It integrates multiple food delivery apps into one platform. The plan outlines the app's value proposition of customer satisfaction. Key features include viewing restaurant menus and locations, secure payment options, order history, and discounts for frequent users. The premium version allows reservations and compares prices across restaurants. The goal is to gain recognition through partnerships and targeted marketing at business people, travelers, and families.
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Similar to Mobile App Revolution
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Smartphones and apps are increasingly dominating not just the digital but the whole communication landscape. But this marketing channel is so different from the regular ones that it requires a totally unique approach
Know-how and best practices are still under development for this channel
We, at ARworks, with the experience of more than 80 different apps for international brands collected our learnings on the following slides.
www.arworks.com
Restaurants
The document discusses why restaurants should develop a mobile experience, noting that mobile use is widespread and customers are more likely to purchase from mobile-friendly businesses; it provides details on creating mobile apps and websites to display menus, accept orders, and promote specials in order to engage customers and increase sales and repeat visits.
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This document discusses why restaurants should develop a mobile experience for their customers. It provides statistics showing the growth of mobile usage and how customers now use their smartphones to look up local information and businesses. Developing a mobile app, mobile website, or using QR codes can help restaurants attract more customers, increase sales and revenue. Specific features that are recommended for restaurant mobile apps and websites include online ordering, menus, reservations, loyalty programs, and special offers/deals.
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Appsvswebsitenew
This document discusses why restaurants need a mobile experience and strategy. It notes that over 90% of adults have smartphones and use them to look up local information and businesses. Having a mobile-optimized website, mobile app, and QR codes allows restaurants to reach more customers, drive more sales and revenue, and improve the customer experience. Specific features and benefits discussed for restaurant mobile apps and websites include online and mobile ordering, menus, reservations, loyalty programs, notifications, and social media integration. Costs for developing an app and ongoing hosting are provided.
Restaurants & Mobile
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to grow their business and reach more customers. 2) Smartphone usage is widespread, with over 90% of adults owning smartphones. 3) Mobile searches for restaurants are common, with over 60% of searches for national chains on Valentine's Day coming from mobile devices. Developing a mobile presence allows restaurants to meet customer demand and expectations.
Mobile apps for restaurants
1) Restaurants can grow their business and revenue by developing a mobile experience for customers through apps and mobile-optimized websites.
2) Most adults now own smartphones, and customers are increasingly using their phones to find local business information and make purchases.
3) Developing a restaurant app or mobile website allows customers to view menus, make reservations and orders, and gives the restaurant opportunities to provide deals, loyalty programs, and marketing to customers.
Restaurants
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to increase revenue and customers. Mobile use is growing rapidly and customers now use their phones to look up local information and make purchasing decisions.
2) Developing a mobile app or mobile website allows restaurants to provide customers information like menus, reservations, feedback and loyalty programs from their phones. It enhances the customer experience.
3) Having a mobile presence is especially important on holidays and busy days when more customers search for restaurants on their phones. Over half of all searches for restaurants on Valentine's Day were on mobile devices.
Mobile app presentation short
This document discusses the benefits of mobile apps and websites for small businesses. It notes that customers are increasingly using mobile devices and that businesses need a mobile presence to engage customers and avoid losing business to competitors. It promotes a company's services to create customized mobile apps and websites for businesses, highlighting features like displaying business information, menus, locations, social media links, loyalty programs, live updates, push notifications and more. It provides package pricing starting at $500 for a mobile website and going up to $1,100 for an app on both Android and Apple devices, with ongoing monthly fees.
Restaurants Increase Sales With Mobile Apps
Grow your restaurants bottom line with an on-point mobile experience. By starting a mobile program restaurants can enjoy more customers, more business, more revenue.
Grow mybusiness
This document discusses the benefits of a mobile app for businesses. It notes that 25% of mobile web users are mobile-only and do not use desktops or laptops. The app would provide GPS directions, one-tap calling, direct ordering, connectivity to social media, one-on-one communication, viral sharing abilities, push notifications with a high open rate, and constant branding by being on the customer's mobile device.
Restaurants and Mobile
This document discusses why restaurants should have a mobile experience for their customers. It notes that over 500 million Android phones and 300 million iPhones have been activated, showing that customers are already mobile. Having a mobile app, mobile website, or QR codes allows restaurants to provide customers with information like menus and daily specials, accept orders for delivery or pickup, and generate more business and revenue through increased customer engagement and loyalty programs. The document provides examples of features that can be included in a restaurant mobile app and pricing information for developing an app.
Restaurants and-mobile
This document discusses why restaurants need a mobile experience and presence. It notes that 91% of adults have smartphones and over 500 million Android phones and 300 million iPhones have been activated. Having a mobile-optimized website and app allows restaurants to reach more customers, provide more options like online ordering and reservations, increase loyalty through rewards programs, and see increased revenue and business. Developing a mobile strategy is important as consumers increasingly search for local businesses and make purchasing decisions using their phones.
Apps VS Mobile
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
Apps vs Mobile
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
Why your business needs a mobile app
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Apps
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
Apps vs-mobile no contact
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
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Mobile App Revolution
- 1. You are about to discover….
- 19. • The cost for Set Up and Maintenance of your Mobile App: --Only $ 99.00 each Monthly App hosting and maintenance fee of $49.95 per month to keep your App hosted in iTunes App Store, $20 in the Android Market. Monthly App hosting fee is month to month and can be cancelled anytime
- 26. • One on One Intimate Communication with Customers • “PUSH” Notifications – Specials, discounts, reminders, Coupons, Etc. 97% vs. 4% with email • Constant Branding – Right on the customers Mobile Device – They are on them 23 hours per day!
- 27. • A platform for “PROOF” – Important info, Testimonials, Videos, etc. • GPS directions to the Location • One Tap Calling from the Mobile device • Connect to Facebook, Twitter, YouTube, etc. • Viral Marketing – “Share this App”
Editor's Notes
- Next wave. TV: content driven to screen. Change channels. Content delivered to a screen. Computers: Next phase, originally static—just glossy picture on screen Evolved to links, audio, video Mobile Device: audio, video, mobile apps!
- Constantly new opportunities Ahead of, on top of, behind Cutting edge of technology & opportunity Know what feels like to MISS an opportunity? Most of us know how it feels to catch an opportunity Ride this wave with us
- This is where you say .. When it’s too late! When you missed out on the opportunity.. You missed the wave and now you’re just swimming around in the white water with everyone else.. Use the Web Site – domain name example.. Or the Hot stock tip you got and didn’t get on it in time.. ____________________ Missed it, churned in water, pounded into the beach Right place, right time
- The entire Globe has gone Mobile.. Real estate has gone Mobile. Buyers are looking for real estate on their Mobile devices 2, 3 and even 12x per day… AND that means…. Your potential BUYERS have GONE MOBILE! __________________________________________ MOVE FIRST BULLETT DOWN!!!!!!! ONLY 1.1 billion Internet connections today Forrester Research & Gartner Group ($58 billion) APPLE!!!!! App Downloads create revenue
- “MONSTER” OPPORTUNITY!!! Keys & Phone out the door
- Kids texting in 5 foot radius Not applicable!!!
- 3 they create branding in the messages (what exactly does that mean?) like a text 97% read vs 4% emails 4 allow a platform for proof and testimony 5 allow you to go viral withFacebook, twitter and other social media
- 5 allow you to go viral withFacebook, twitter and other social media
- 5 allow you to go viral withFacebook, twitter and other social media