This presentation focuses on how you effectively scale, optimize, and get ROI out of retail beacon deployments.

1. MOBILE, ANALYTICS, AND BEACONS
HOW TO EFFECTIVELY SCALE, OPTIMIZE, AND GET ROI OUT OF
RETAIL DEPLOYMENTS

2. AGENDA
• Importance of Location
• Why Beacons?
• Shopper Experience
• Value Exchange
• Scaling and Deployment
• Analytics
• Achieving ROI
• Questions
Point Inside Confidential 2

3. POINT INSIDE
Point Inside Confidential 3
Find It
HAVE
IT?
DO
YOU
I FIND
IT?
WHERE
CAN

4. IMPORTANCE OF LOCATION
Point Inside Confidential 4
Retailer data layer
Points of interest
Shopper mobile map
Geospatial coordinates
Store CAD

5. Beacons are gaining momentum
because:
• Easy connection between mobile and
physical
• Multi-platform technology
• Low cost
• Benefits to shoppers and store ops
• Enterprise decisions
− Shopper behaviors
− Merchandising decisions
− Dwell or wait times
− Shopper segmentation
Point Inside Confidential 5
WHY BEACONS?

6. A VARIETY OF SIGNALS
Point Inside Confidential 6

7. SHOPPER EXPERIENCE
Start small and master the basics:
• Make your shoppers’ lives easier
• Simple and elegant always wins over complexity
Point Inside Confidential 7

8. VALUE EXCHANGE
Point Inside Confidential 8
Shopper Value
Location Permission
Retailer
Shopper

9. SCALING A BEACON DEPLOYMENT
Retailers have two choices:
• Partnership and outsourcing
• DYI & owning your own space
Things to consider
• Digitize your space
• Establish deployment templates
• Web-based planning tool
• In-store deployment app
• Health & system monitoring
Point Inside Confidential 9

10. ANALYTICS
What do we see today?
• Retailers limited visibility into in-store behavior
• Any signals are better than none
What is the end game?
• Close the loop
• Attribution is the end game
Point Inside Confidential 10

11. ACHIEVING ROI: INTANGIBLE BENEFITS
Point Inside Confidential 11
• Build brand loyalty
• Increase retention & stickiness of mobile
• Incremental learning about consumer behavior
• Capture data
• Prepare platform for future capabilities

12. ACHIEVING ROI: HARD ROI
• Control investment costs by properly scaling deployments using the right
tools
• Increased conversion increased contextual in store experiences
• Monetization of experience selling space to brands
Point Inside Confidential 12

13. QUESTIONS?
Contact us:
• www.pointinside.com
• sales@pointinside.com
Point Inside Confidential 13