The document discusses key topics from the South by Southwest (SXSW) Interactive conference in 2010 and 2011, including mobile applications, tablets, social media, location-based services, and near field communication (NFC). It notes that thousands of mobile applications are developed each year without purpose, wasting developers', marketers', and users' time and resources. The document advocates emptying mobile app stores and rethinking mobile application development to create more meaningful experiences for users.