Mobidemics provides real-time recommendations to optimize energy consumption in homes, buildings, and retail spaces. Their value propositions include real-time recommendations to meet user-defined energy goals. Their business model involves partnering with solar installation companies, energy meter manufacturers, marketing companies, and research centers. Mobidemics will earn revenue through monthly subscription fees from homeowners and commercial customers. They are exploring various pricing models and need more data to create an accurate income statement.

1. Mobidemics
Green Energy Redefined
Nilanjan Banerjee (PI) Xiangyu Liu (EL) Douglas Hutchings (CM)

2. Our value propositions
Real time Real time recommendations
recommendations to meet a for optimized energy
user-defined goal in homes consumption in
buildings/retails/schools
Market: grid tied with or without renewable

3. The Business Model Canvas Updated
Energy meter Long Term
Webservice dev.
manufacturer Homeowners Home owner
(z-wave) (off-grid, grid-tied):
-energy-saving
Utility Companies recommendations Utility
-per-appliance Companies
profiling
Solar installation -maximize cost of
companies electricity sold Solar Installation
Webservice: Companies
Research Center utility company
Analytic engine Commercial Commercial
of Sustainability solar installer
buildings Buildings
- Energy audits
Nick Rosen Web/phone:
Home owners
Backend
Backend Development ~$10/month monthly subscription
Maintenance
Marketing One time installation
Campaign fee/leasing fee

4. The Business Model Canvas Updated
Energy meter Long Term
Webservice dev.
manufacturer Homeowners Home owner
(off-grid, grid-tied):
-energy-saving Utility
Utility Companies recommendations Companies
-per-appliance
profiling Solar Installation
Solar installation -maximize cost of
Companies
companies electricity sold
Webservice:
Commercial
Research Center utility company
Analytic engine Commercial Buildings
on Sustainability solar installer
buildings
-Energy audits
Nick Rosen Nick Rosen -Leed certification
B2B2C Home Owners
(grid-tied)
Purchasing meters
Backend ~$10-$15/month monthly subscription
development
Marketing One time installation
Campaign fee/leasing fee

5. Getting out of the building
Solar installation Bill Ball@Steller Sun (two
companies more interviews)
David Bradley (RFIDCenter )
Industrial research Juan Balda (GRAPES center)
centers
Kansas City Power and Light
Utility companies

6. Getting out of the building
Marketing officials Jon Keel
GN Mathur
Lot of cold Solar panel contractors
calls/email Installation companies
exchange

7. Focus on grid-tied space
Off-grid Grid-tied
<1% of homes Homes, Schools, Retails
Incentives Incentives
Utility
Loans on
Solar Incentives LEED
Purchase
Rebates Government certification
of panels.
rebates
Market for the off-grid space is small (1M homeowners
legally or illegally < 1% of the total number of households)

8. Partners
Solar installation and contractors
(Steller Sun, Complete SS)
Companies that will help in marketing
(Nick Rosen and Jon Kleene)
Middle man centers
(Walmart Center, Grapes)
Energy meter manufacturers
(exploring it in India)

9. Why are they interested?
Solar installation and contractors Earn a monthly subscription fee
(Steller Sun, Complete SS) Presently they earn a one-time fee
Adds value to their product
Companies that will help in marketing Get a stake in the company
(Nick Rosen and Jon Kleene)
Middle man centers Job is to introduce successful
(Walmart Center, Grapes) products to retails/universities
Going green initiative
Energy meter manufacturers We have not talked to them directly
(exploring it in India)

10. How much will they cost us?
Solar installation and contractors Cost us 10-20% of our monthly
(Steller Sun, Complete SS) subscription (guess)
Companies that will help in marketing Percentage of equity (we are thinking
(Nick Rosen and Jon Kleene) 10-15% (guess))
Middle man centers No financial cost
(Walmart Center, Grapes)
Energy meter manufacturers One time 1K cost per customer
(exploring it in India)

11. Payment flow
1K+$10/month $30/month
solar $10/month
installers 4c-10c/W
Home Utility company
$5/W + $12K
$3-4/W + <12K(?) Net-metering/ 3-4c/W
4c-10c/W
?
$5/W + $100K ?
Solar retail Control system
contractors department universities ? providers
mobidemics $0.25-0.75/W
Grants: ~1M/yr 70-100%Sales tax Government
100K? rebates
exemptions ?
influencers
(centers)
mobidemics bank
loans

12. Our pricing models
Model 1
One time installation fee monthly subscription Risks
2K-3K @50% of savings 1. Non determinism
depending on hardware With a cap of $10/month 2. Calculate savings
Model 2
subsidized hardware charge flat rate Risks
With increased monthly $20/month 1. Under-charging
subscription assuming a $90 bill 2. Overestimate sav
do not have sufficient data to create an income statement

13. OtherLearnings
Rebates/incentives
varies from state to state (CA – 75% - 100% tax exemptions, MA – 15% tax
credits, NJ – 7% sales tax exemption, PA – $0.25 - $0.75
LEED certification process
schools, buildings, retails (17/33 credits for optimized energy consumption
(one of our value propositions)

14. Things to do.
Understand the building/retail store eco system
Understand the utility eco system better
Estimate our costs from the initial hardware
installation perspective