1. List of Museum Attractions
 Floor plan
 Images of attractions
 Floor by floor detail of museum attractions
Attraction Catalog
Marketing 494 Summer 2014

2. The following catalog contains information of exhibits and videos that are currently being shown at the Mob Museum. Each exhibit or videos will have a picture and next to it will be the following description:
 Senses
 Feelings
 Thinking
 Action
 Relativeness
You will find that the catalog is split into sections starting from the 1st floor from to the 3rd floor.
A table of contents has been provided for each floor to easily find and exhibit or video. We have also created a floor plan that shows how the space is currently being utilized.
Mob Museum
St. Valentine’s Day Massacre Wall
The St. Valentines day massacre was where bugs Moran’s men got shot
Page 2

3. The Woods Video 4
Slow and Steady Exhibit 4
Listening to the Mob 4
Incriminating Conversations 4
Wire Tapping Devices Exhibit 4
Evidence for the Prosecution 4
Keeping an Eye on the Mob 5
Undercover Surveillance 5
Witness Protection Video 5
Weapons Training 5
Memory Room 5
Trafficking Room 5
Where Do all Mobsters Go? 6
100 Years of Made Men & Their Associates 6
Whitey Bulger Video 6
Table of Contents
First Floor Plan
Mob Museum
Page 3

4. The Woods Video
This video featured the racketeer and Rudy Giuliani persecuting the mobsters this video also goes into detail of the RICO act
Senses: visual & Audio stimulation
Feelings: interesting informative, and educational
Thinking:The news laws that disrupted organized crime
Action: Passive & absorbing
Relate: law enforcement related
Listening to the Mob
A new tactic used by detective to bring down the mob. After all, information gets convictions.
Senses: auditory
Feelings: realism
Thinking: Interesting conversation and language used.
Action: Putting on a pair of headphones to listen in.
Relate: Not relatable
Wire Tapping Devices Exhibit
Describe the product, service, or event here. Include a brief description and any features.
Senses: Brightly lite
Feelings: interesting and informative
Thinking:exploration of different devices
Action: reading about different device used
Relate: Technology
Slow and Steady Exhibit
Describes how long it took detectives to gather sufficient evidence to bring to mobster to the courtroom
Senses: Intriguing because of the different types of evidence.
Feelings: Challenges that detectives faced
Thinking:All the evidence that was needed to build a case against the mobsters.
Action: Seeing their paperwork and leads
Relate: Patience
Incriminating Conversations
Visitors can pick up the phone and hear stories about how the Mob and law enforcement use coded language.
Senses: Auditory
Feelings: Informative, inside look
Thinking: Understanding the code language
Action: Active Listening
Relate: Not relatable
Evidence for the Prosecution
Describe the product, service, or event here. Include a brief description and any features.
Senses: Good lighting to read the text
Feelings: overwhelmed with an abundance of information.
Thinking: Information does not follow a pattern
Action: Reading text on eye level to having to kneel down.
Relate: No relation.
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Mob Museum

5. Keeping an Eye on the Mob
A create that depicts how some investigators keep tabs on the mob.
Senses: Initially, not entertaining
Feelings: Inside the box gives a sense of realness.
Thinking: How detectives gather evidence
Action: engaging (inside the box)
Relate: No relation.
Witness Protection Video (4:40 mins)
Video Explains the actions of Whitey Bulger and how he fooled the FBI.
Senses: Colorful, Emotional, and real
Feelings: educational, astonished, and mad
Thinking: Made me wonder where FBI was?
Action: Passive
Relate: No relation.
Memory Room (Red Room)
Old school images and past memories of old mobsters .
Senses: Bright, engaging room, aesthetically pleasing
Feelings: heartwarming, engaged
Thinking: Looking at the past history
Action: passive
Relate: Yes, you get the family vibe
Undercover Surveillance
Gathering Intel on the Mobsters by undercover surveillance.
Senses: intriguing the background is catching
Feelings: You believe the buttons on the wall enhance the experience.
Thinking: Interactive screens are interesting.
Action: Engaging
Relate: No relation
Weapons Training
Interactive training and simulation training from online videos.
Senses: Dark, heavy realistic
Feelings: Fun, Educational, semi-realistic
Thinking:Weapon coaching, and onsite shooting
Action: Very Active
Relate: Yes, if you are a weapon carrier
Trafficking Room
An entire room to display the various things that are trafficked throughout the world like purses, cigarettes and videos.
Senses: creative layout, unique
Feelings: Wonder, amazed of how many things were trafficked
Thinking:Educational
Action: Semi interactive with the video
Relate: No relation
Page 5
Mob Museum

6. Where Do all Mobsters Go?
4 possibilities on where the mobsters go after time passes by.
Senses: intriguing the background is catching
Feelings: Wonder and somewhat humorous
Thinking: Interesting
Action: Very Passive
Relate: No relation other than maybe retirement or possible jail, maybe death
Whitey Bulger Video (4 Min)
Video Explains the actions of Whitey Bulger and how he fooled the FBI.
Senses: Colorful, Emotional, and real
Feelings: educational, astonished, and mad
Thinking: Made me wonder where FBI was?
Action: Passive
Relate: Only to those that lost someone
100 Years of Made Men & Their Associates
A huge wall displaying the various leading men women that played an important role in the Mob scene.
Senses: big, black and white images (lots)
Feelings: Amazement, memorizing
Thinking: Amazed how big organized crime really was
Action: Passive
Relate: In a family sense maybe
Page 6
Mob Museum

7. Kefauver Hearings Waiting 8
Kefauver Hearings Courtroom 8
Goodman for the Defense 8
Las Vegas through the Years 8
The Cowboy Sheriff Exhibit 8
Sin City Video 8
Schiller’s Suit Exhibit
Interactive Table 9
Slot Machine Exhibit 9
Money Themed Room 9
Money Themed Room Video 9
Never Enough Exhibit 9
Web of Deceit Room 10
Web of Deceit Room Video 10
Mob Hits Video 10
Choice of Weapons Exhibit 10
Mob’s Greatest Hits Wall 10
Table of Contents
Second Floor Plan
Page 7
Mob Museum

8. Kefauver Hearings Courtroom
(8:40 mins)
Describes the Chicago commission and Notable names in the Mob such as Moe Dalitz and the 800 witness which included the girlfriends of the Mobsters and their role.
Senses: visually and auditory stimulating
Feelings: entertaining
Thinking:actual mobsters in the courtroom
Action: Passive
Relate: Same sort of justice layout
Las Vegas through the Years
Describes major events in Las Vegas.
Senses: Bad placement
Feelings: Detracts from Mob theme
Thinking:Important events occurring in Vegas that made it what it is today.
Action: Educational
Relate: Good information, but not relevant to the Mob theme.
Sin City Video
(6:21 mins)
Overview of Las Vegas as the ultimate “open city” that attracted Mobsters following the Kefauver Hearings.
Senses: Fun, exciting
Feelings: Very Vegas
Thinking:Not really Mob related, neat video.
Action: Entertaining
Relate: relates to the theme of the room, nothing else.
Kefauver Hearings Waiting Video
(4:25 mins)
Video depicts major investigations on organized crime and the national consciousness of the Mob.
Senses: Lighting is good
Feelings: Informative
Thinking:Great video, very small screen
Action: Passive
Relate: Mob related, adds value to experience
Goodman for the Defense
Show the casework that Attorney Oscar Goodman provided for the defending Nick Civella in a skim case
Senses: Well lit, standalone exhibit.
Feelings:
Thinking: Goodman’s heavy involvement
Action: Reading, educational
Relate: Mr. Goodman our governor.
The Cowboy Sheriff Exhibit
Describes Sheriff Ralph Lamb and how he was the only sheriff in Las Vegas when the Mob first appeared. Leading the fight against organized crime.
Senses: Plain, out of place
Feelings: Old western
Thinking:Doesn’t grab your attention.
Action: exhibit information doesn’t grab initial attention.
Relate: Seems out of place.
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Mob Museum

9. Schiller’s Suit Exhibit
Shows artifacts of Schiller and also the some artifacts from the Flamingo and the Moulin Rouge.
Senses: Well lit,
Feelings: Informational
Thinking:Education of the beginning of Las vegas.
Action: Lots to read
Relate: Visit the Moulin Rouge and Flamingo.
Slot Machine Exhitbit
Describes how cheaters tried to beat the odds and the house and the use of skim to cheat the slots.
Senses: Lights and screen are attention getters.
Feelings: Seems interactive, but it really isn’t
Thinking:Not as interactive of hoped
Action: Pulling slot lever.
Relate: Playing a slot machine
Money Themed Room Video
(3:15 mins)
This video give snippets of the movie called, Casino.
Senses: Auditory and Visual
Feelings: Interesting
Thinking:Interested in watching the movie called Casino for more information.
Action: Watching video, passive activity.
Relate: Casinos now and before.
Interactive Table
Pugs have names of different Mobsters and it shows their associates names.
Senses: touch and visually stimulating
Feelings: Fun to move the pucks and touchscreen.
Thinking:educational, mobsters and their ties to the casinos.
Action: Moving the pucks around, engaging
Relate: Interacting with similar devices that are touchscreen.
Money Themed Room
Shows the Mob involvement with the Las Vegas casinos and their ties.
Senses: Visually and Auditory
Feelings: Interesting
Thinking:Initially, what the numbers mean.
Action: Watching video, then understanding why its decorated the way it is.
Relate: Yes, understanding the other side of playing in a casino.
Never Enough Exhibit
Describe how although the casinos were profitable, Mobster were never satisfied and found additional ways to increase their profits.
Senses: well lit
Feelings: interesting
Thinking: passive
Action: not interactive
Relate: buying clothing’s
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Mob Museum

10. Web of Deceit Room
Mob room that displays the violence, corruption, conspiracy, and murders that occur.
Senses: Different, but interesting layout.
Feelings: Interesting reading about conspiracy and corruption in politics.
Thinking:If there are any theories today?
Action: Sitting on a bench watch the video
Relate: Not relatable unless you grow up during that time.
Mob Hits Video
It describes bugsy’s murder and how other famous mobster died including events in Brooklyn and Cleveland.
Senses: dark, nostalgic
Feelings: Interesting, sad
Thinking: Awareness of deaths of influential mobsters
Action: active listening
Relate: Not relatable
Mob’s Greatest Hits Wall
Shows how the some of the Mobsters were killed through police photographs.
Senses: visually stimulating
Feelings: Nostalgic
Thinking:A lot of violence
Action: Standing and reading how the mobster were killed.
Relate: It ties in well with the
Web of Deceit Room Video()
Describes the mobs involvement and their link with big events with people such as President John F. Kennedy,
Senses: visually and auditory
Feelings: Interesting, informative
Thinking:learning about the mobs involvement and how extensive it was.
Action: listening, passive, educational
Relate: Only if you grew up in that time.
Choice of Weapons Exhibit
Describe the weapons that were used the Mob era. From simple weapons such as knifes to bombs.
Senses: visually
Feelings: Interesting
Thinking:The variety of weapons used.
Action: Reading on different weapons
Relate: Only if familiar with such weapons
Page 8
Mob Museum

11. The Mob in America 12
St. Valentine’s Day Video 12
Organized Crime Intro Video 12
Fighting Back 12
Connecting the Dots 12
Arming Up (Comic Book Strip) 12
Arizona Club 13
Richest Man To Die (Comic Book Strip) 13
Tentacles to Spread 13
Bigger Than U.S. Steel (Plates) 13
The Mob Goes to War 13
Tomato Can (Dealing Drugs) 13
The Race Wire 14
Poker Table (Arizona Club) 14
The Sporting Life 14
Target Prostitution 14
Table of Contents
Third Floor Plan
Page 11
Mob Museum

12. The Mob in America
A wall describing the original organized crimes, where it began and how people became involved in organized crimes .
Senses: Dim lights, lots of information, interactive
Feelings: Engaging, entertaining, fun
Thinking:Become aware of mob scene
Action: Picture taking
Relate:
Organized Crime Intro Video
The video featured an introduction of how organized crime came about and what law enforcement did.
Senses: Dim lights, huge bright screen
Feelings: Engaging, fun, exciting
Thinking:Awareness of Mob life
Action: Passive picture taking
Relate: Yes, Informational
Connecting the Dots
Map that highlights where various organized crimes took place and also memorabilia available .
Senses: aesthetically engaging
Feelings: Wasn’t engaging enough
Thinking:Can see the impact of OC
Action: Passive
Relate: Can relate through states
St. Valentine’s Day Video (Arizona Club)
This video featured the St. Valentines day massacre along with showcasing the wall where bugs Moran’s men got shot
Senses: Smaller screen only one seat available
Feelings: Informative, interesting
Thinking:Exciting and educational
Action: Passive
Relate: Yes, Mob related
Fighting Back (Comic Book Strip)
The decoration of this room is comic book and it includes info of important law enforcement.
Senses: Bight lights fun aesthetically pleasing
Feelings: Engaging, colorful
Thinking:How law enforcement viewed mob
Action: active/passive
Relate: Yes, mob related
Arming Up (Comic Book Strip)
The tommy gun exhibit that shows what a tommy gun looks like and feels like when shooting.
Senses: Bright lights, actual size, entertaining
Feelings: Fun initially / Let down
Thinking:Could have been more realistic
Action: Semi active
Relate: Yes
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Mob Museum

13. Arizona Club
Features all about Arizona culture the mob and the people of 1915.
Senses: extremely decorated according to era
Feelings: Felt like I was in old Arizona
Thinking: History our neighboring state has
Action: Some passive some active
Relate: Yes, wasn’t perceived though
Tentacles to Spread
This video showcase what the organized crime became after prohibition was terminated and the mobsters moved from prostitution to drugs and trafficking
Senses: Visual stimulation & auditory
Feelings: Educational
Thinking: Learned in regards to the “new” organized crime was about
Action: Passive
Relate: Not relatable
The Mob Goes to War
A wall with a small screen that shows images of mob related incidents.
Senses: Bight, Steel, plain, small screen
Feelings: Not interesting, pass through it
Thinking:Small Screen, not worth looking at
Action: Very Passive
Relate: No Clue
Richest Man To Die (Comic Book Strip)
Interactive electric chair with images of mobsters beside it.
Senses: Bright for pictures, realistic, fun
Feelings: Fun, bright color, great prop
Thinking: Great for social media platforms
Action: Active
Relate: Yes
Bigger Than U.S. Steel (Plates)
Dinner plate settings shows the various states that organized crime occurred in.
Senses: Bright, Interesting, engaging
Feelings: Unique, fun, educational
Thinking: Shows how vast organized crime was
Action: Semi Active
Relate: Yes, hard to find relevance though
Tomato Can (Dealing Drugs)
Mobsters used to traffic drugs through tomatoes cans to make it less noticeable
Senses: Unique, caught attention, Video
Feelings: Funny unique, Interesting
Thinking: Educational I learned a lot
Action: Passive
Relate: No related
Page 8
Mob Museum

14. The Race Wire
Small exhibits showcases the way mobsters would bet in horse races and rig races.
Senses: Bright, wires like old phone stations
Feelings: Interesting, good to touch & like the phone
Thinking: More interactive
Action: Semi Active
Relate: Yes mob related
The Sporting Life
Shows how the mob had an involvement in sport during their time.
Senses: Bright, unique, esthetically pleasing
Feelings: Surprised, immersed, educated
Thinking: Gained insight something didn’t know prior
Action: Semi passive
Relate: Yes mob/sports
Poker Table (Arizona Club)
Interactive poker game where player “play poker” through touch screens.
Senses: Unnoticeable
Feelings: Fun, Interesting,
Thinking: real world poker scene
Action: Active
Relate: Relation to Las Vegas Online Gaming
Target Prostitution
Shows the “oldest profession” which is prostitution and the role that the mob had in it
Senses: Attention grabber
Feelings: racy, interesting, and educational
Thinking: Understanding of why
Action: Semi Active (Sliding Door)
Relate: No relation
Page 8
Mob Museum