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Los Angeles County
Metropolitan Transportation Authority




Singing the Tune
Management Wants to Hear
Matthew Barrett, Library Administrator
Dorothy Peyton Gray
Transportation Library & Archive
GTRIC - SLA Seattle 2008
The Strategic Plan – Are you in it?

• How is your Library supporting the mission of
  your organization and is it obvious to your
  executives?
• What library products support that mission and
  are they widely distributed with the Library’s
  name on them? Be consistently branded.
• Are you at the table for critical issues? Show up
  anyway – half the people invited don’t even want
  to be there – offer solutions not problems.
• What is your library doing to inspire excellence in
  others? If they don’t give you credit, take credit.
• Who are your key partners and who is the go-to
  person on the staff of your key partners?
The Strategic Plan Roll Up

•   Your Agency’s Strategic Plan
•   Your Library’s Role in that plan
•   Your individual annual performance plan
•   Your employee’s individual performance plans
     – All have to be a foundation that supports the
       ultimate mission of the organization
     – The documents need to specifically state
       HOW your library, your employees and you
       are achieving the agency’s strategic goals
     – How to tell you’ve been accepted into the
       club? One or more of your library’s SMART
       goal performance measurements will make it
       into the CEO’s annual review
Key Partners – Your Key Patrons
• Your Governing Board and your CEO
• Government Relations, Community Relations,
  Public Affairs, Press Relations, and contracted
  Lobbyists
• Marketing, Communications, Design
• Planning - GIS, Long Range Planners
• Finance – The Chief Financial Officer
• Legal Counsel – The General Counsel
• Inter-departmental Task Forces, Ad-Hoc
  Committees, Tiger-Teams, Advisory Groups
• Policy and Procedures writers
• Community Advocates & Activists
• UTCs, Colleges, & Universities – never say no
Stand out with…

• Websites that generate traffic & buzz
• Early adoption of new technology
• Annotated Hot-Topic Bibliographies made available
  to working teams ASAP
• Historical Research on key subjects
• Current information sent to key stakeholders that
  is distributed regularly and dependably
• SMART Goals, Key Performance Indicators, regular
  reporting on your libraries accomplishments,
  traffic, and value – count everything, report
  against goals. Do ROI.
• State your library’s role in meeting your agency’s
  mission – Don’t hold anything back, be bold.
• Engage others in your collection development
Leverage Historical Resources

                              • Arcadia Publishing
                                http://www.arcadiapublis
                              • Earned over $4,000
                                in royalties so far
                              • Sold on Amazon and
                                local book stores




Contribute items or your time to Your State’s Digital
Archive, the Digital Archives of Historical Societies,
Colleges and Universities. Sign licensing agreements.
Build a digital social media empire
Bust myths, write history, predict the future

• Environmental scanning of the past, present
  and future – cultivate your clairvoyance

  – Roger Rabbit was Wrong – GM did not conspire to
    dismantle the Red Cars

  – LA’s first African American Streetcar operator was
    a woman, Mrs. Arcola Philpott

  – We can improve meeting our customers digital
    information expectations

  – Most of the future transit capital in the next Re-
    Authorization is likely to go to Chicago during the
    Obamanation, the CTA system needs to be rebuilt
    in time for the 2016 Olympics
Leverage your Budget

•   Know the exact sources of funds and the
    color of money that is funding your library -
    Respect it if its solid ground, work towards
    changing it if its not.
•   Spend every last dime allocated to you, don’t
    leave a single penny on the table by year
    end.
•   Use other people’s money – it’s like overdraft
    protection, only better, it proves you need
    additional resources for the following year.
Leverage your FTEs

• Your value is tied your classification and to that of your
  employees, just as your bosses value is tied to you.

• Use the SLA Salary Survey

• Compare what your librarians do to the work of Senior
  and Chief Analysts, Sr. Systems Analysts, Senior
  Planners, Programmers, Senior Auditors – none of them
  require a Master’s degree

• Know your HR Department’s process for reclassification
  and use it to get the maximum title classification and
  pay grade you possibly can.
What’s being taught in MLIS Schools?

• UCLA School of Information Studies uses
  Reframing Organizations: The Leadership
  Kaleidoscope by Lee G. Bolman & Terrence E.
  Deal
• Examines four frameworks for looking at
  organizations:
  – Structural
  – Human Resources
  – Political
  – Symbolic
  – and ways one might integrate them.
  http://www.tnellen.com/ted/tc/bolman.html
Get comfortable with politics

• The 48 Laws of Power by Robert Greene and Joost
  Elffers
• Largely ignored by its business school audience
• Embraced by Rap/Hip-Hop artist community
  looking for guidance in relating to unfamiliar
  corporate power structures
• Summary online:
   http://www2.tech.purdue.edu/cg/Courses/cgt411/cov
Why cultivate political power?




 You can add enduring value in a competitive,
 volatile, ever changing environment; preserve
 and expand your resources; and serve your
 organization and customers more effectively.

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Mngt barrett

  • 1. Los Angeles County Metropolitan Transportation Authority Singing the Tune Management Wants to Hear Matthew Barrett, Library Administrator Dorothy Peyton Gray Transportation Library & Archive GTRIC - SLA Seattle 2008
  • 2. The Strategic Plan – Are you in it? • How is your Library supporting the mission of your organization and is it obvious to your executives? • What library products support that mission and are they widely distributed with the Library’s name on them? Be consistently branded. • Are you at the table for critical issues? Show up anyway – half the people invited don’t even want to be there – offer solutions not problems. • What is your library doing to inspire excellence in others? If they don’t give you credit, take credit. • Who are your key partners and who is the go-to person on the staff of your key partners?
  • 3. The Strategic Plan Roll Up • Your Agency’s Strategic Plan • Your Library’s Role in that plan • Your individual annual performance plan • Your employee’s individual performance plans – All have to be a foundation that supports the ultimate mission of the organization – The documents need to specifically state HOW your library, your employees and you are achieving the agency’s strategic goals – How to tell you’ve been accepted into the club? One or more of your library’s SMART goal performance measurements will make it into the CEO’s annual review
  • 4. Key Partners – Your Key Patrons • Your Governing Board and your CEO • Government Relations, Community Relations, Public Affairs, Press Relations, and contracted Lobbyists • Marketing, Communications, Design • Planning - GIS, Long Range Planners • Finance – The Chief Financial Officer • Legal Counsel – The General Counsel • Inter-departmental Task Forces, Ad-Hoc Committees, Tiger-Teams, Advisory Groups • Policy and Procedures writers • Community Advocates & Activists • UTCs, Colleges, & Universities – never say no
  • 5. Stand out with… • Websites that generate traffic & buzz • Early adoption of new technology • Annotated Hot-Topic Bibliographies made available to working teams ASAP • Historical Research on key subjects • Current information sent to key stakeholders that is distributed regularly and dependably • SMART Goals, Key Performance Indicators, regular reporting on your libraries accomplishments, traffic, and value – count everything, report against goals. Do ROI. • State your library’s role in meeting your agency’s mission – Don’t hold anything back, be bold. • Engage others in your collection development
  • 6. Leverage Historical Resources • Arcadia Publishing http://www.arcadiapublis • Earned over $4,000 in royalties so far • Sold on Amazon and local book stores Contribute items or your time to Your State’s Digital Archive, the Digital Archives of Historical Societies, Colleges and Universities. Sign licensing agreements.
  • 7. Build a digital social media empire
  • 8. Bust myths, write history, predict the future • Environmental scanning of the past, present and future – cultivate your clairvoyance – Roger Rabbit was Wrong – GM did not conspire to dismantle the Red Cars – LA’s first African American Streetcar operator was a woman, Mrs. Arcola Philpott – We can improve meeting our customers digital information expectations – Most of the future transit capital in the next Re- Authorization is likely to go to Chicago during the Obamanation, the CTA system needs to be rebuilt in time for the 2016 Olympics
  • 9. Leverage your Budget • Know the exact sources of funds and the color of money that is funding your library - Respect it if its solid ground, work towards changing it if its not. • Spend every last dime allocated to you, don’t leave a single penny on the table by year end. • Use other people’s money – it’s like overdraft protection, only better, it proves you need additional resources for the following year.
  • 10. Leverage your FTEs • Your value is tied your classification and to that of your employees, just as your bosses value is tied to you. • Use the SLA Salary Survey • Compare what your librarians do to the work of Senior and Chief Analysts, Sr. Systems Analysts, Senior Planners, Programmers, Senior Auditors – none of them require a Master’s degree • Know your HR Department’s process for reclassification and use it to get the maximum title classification and pay grade you possibly can.
  • 11. What’s being taught in MLIS Schools? • UCLA School of Information Studies uses Reframing Organizations: The Leadership Kaleidoscope by Lee G. Bolman & Terrence E. Deal • Examines four frameworks for looking at organizations: – Structural – Human Resources – Political – Symbolic – and ways one might integrate them. http://www.tnellen.com/ted/tc/bolman.html
  • 12. Get comfortable with politics • The 48 Laws of Power by Robert Greene and Joost Elffers • Largely ignored by its business school audience • Embraced by Rap/Hip-Hop artist community looking for guidance in relating to unfamiliar corporate power structures • Summary online: http://www2.tech.purdue.edu/cg/Courses/cgt411/cov
  • 13. Why cultivate political power? You can add enduring value in a competitive, volatile, ever changing environment; preserve and expand your resources; and serve your organization and customers more effectively.