This document summarizes a research study about Facebook usage and addiction among university students in Islamabad, Pakistan. The study aims to understand reasons for Facebook use, identify addiction levels, and examine the relationship between addiction levels and time spent on Facebook. A survey was conducted of 76 students across four universities. The study found that most participants use Facebook to share photos and videos. Addiction levels were generally high, and more time spent on Facebook was linked to higher addiction levels. The conclusion warns of potential negative impacts of excessive Facebook use.

2. Face book Mania
Mehwish Kiran
140053
MBA3(3.5)

3. Research Includes
Introduction
Research proposal
Survey design
Analytical framework
Fulfillment of objectives
Conclusion
Recommendations

4. Introduction
Global phenomenon
Provides several features
Popular & preferred tool of communication
Has gained very much importance
Helpful social network

5. Cont…
Used for:
• Passing times
• Entertainment
• Social interactions, etc.
Dangerous in terms of addiction
Addiction may leads to erosions of social
relations

6. Research proposal
Objectives:
• What are the Face book usage reasons of
participants?
• What are the Face book addiction levels of
participants?
• What kind of relations are there between Face book
addiction levels and Face book operating times of
participants?
• What kind of profile do non-addicts have differently
from addicts?

7. Cont..
Scope:
• within the city of Islamabad and students from
different universities and colleges of Islamabad.
Research hypothesis:
• Face book addiction make teenagers experience
problems and erosions in their social life and
relations.

8. Cont..
• Conduction of survey
• Target Population:
 Air University:2700
 F62 college:4000
 Comsats university:8319
 F72:3500
• Sampling Type: Probability

9. Cont..
• Sample Values:
 Confidence level= 95%
 Margin of error =9%
 Aggregate population size= 18519
 Sample size= 76
 Probability=80%

10. Survey design
• Location
• Sample type
• Sample age group
• Selection of sample
• Respondents
• Distribution of sample
• Summary of questionnaire

11. Fulfillment of objectives:
1. What are the Face book usage reasons
of participants?
Forward video,
pictures or quotes
Post notes, update
status
Post & share personal
photos
Play games Share news

12. Cont..
2. What are the Face book addiction levels
of participants

13. Cont…
3.What kind of relations is there between Face
book addiction levels and Face book operating
times of participants?

14. Cont…

15. Conclusion
• Face book usage reasons of most of the
participants (23.7%) are to forward pictures,
quotes videos, posting notes or update status.
• The addiction level of face book usage is very
high among the participants
• As majority of the participants (65.8%) said that
they log on to face book every day.

16. Cont..
• There is a close relationship between
participants face book addiction level and
their operating times.
• They used to be on face book Over two
hours each time they access the site.
• Creation of generation gap due to wastage
of time by teenagers on face book.

17. Recommendations
• Face book addiction in particular should
be concentrated
• Be careful of the race to have as many
friends as possible
• A well said by someone “excess of
everything is bad", fits here
• Set a predetermined amount of time
allowed for face book

18. Cont..
• Limit the number of automatic feeds and
status update you receive.
• Indulge in some other activity that you like