The document compares the addictiveness of Facebook to crack cocaine through various usage statistics. It notes that 100,000 new users sign up for Facebook daily compared to 2,500 new cocaine users, and over half of internet users in the US visit Facebook monthly versus 1.5 million estimated cocaine users. Finally, it lists several signs that one may be addicted to Facebook such as checking it first thing in the morning, spending over an hour daily on the site, and experiencing anxiety when unable to access it.