Focus Company Co., Ltd is a market research firm based in Seoul, Korea that has been in business since 2001. It conducts over 350 research projects per year for clients in major industries. The company provides both raw market data and strategic insights to ensure client success. It has 72 employees and regional offices in Busan and Seoul. Focus Company researches markets throughout Asia using reliable partner networks.
Market Xcel is a boutique market research firm established in 2000 with 109 employees across India and international offices in Singapore and the UK. It provides custom qualitative and quantitative research services across many industries including automotive, healthcare, IT, telecom, FMCG, industrial, and retail. The company aims to offer high quality research at competitive prices while maintaining timely delivery.
The document discusses a marketing survey conducted on Zebronics' new product sales development. Key findings from retailer interviews include:
- 80% of retailers carry Zebronics' new products, especially computer cabinets.
- 57% said Zebronics products in the medium price range move faster.
- 70% believe Zebronics' new products move faster in the market.
- 50% of retailers who don't sell new products cited price as the main reason.
- Most retailers suggest Zebronics' new products to customers.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
(1) Abacus Market Analytics is a division of IMRB International that provides market research services including data collection, data processing, data analysis, and reporting. (2) It has over 300 analysts based in India and works with clients across Asia, Africa, UK, and USA. (3) Abacus has capabilities in quantitative and qualitative research methods and collects data through online surveys, telephone interviews, and face-to-face interviews conducted in over 65 languages.
Marketing strategy-comparison-of-airtel-and-hutch-20631Khandoker Zaman
The document provides an overview of the marketing strategies of Airtel and Hutch mobile networks in India. It summarizes Airtel's focus on business process management, customer-defined processes, and brand positioning as aspirational. For Hutch, it describes the brand's focus on being bright and orange, and value-added services. Marketing research findings show customers are satisfied with call quality but want improved indoor coverage, and value a service provider's image.
Quali camp research & marketing pvt ltd Company credential jamil khan
Qualicamp Research & Marketing Pvt. Ltd. is an independent market research and brand activation company based in India that has been operating since 2000, providing services such as market research, advertising effectiveness studies, product testing, and brand activation events to clients across various industries. The company aims to be a trusted research partner for clients by creating unique solutions and driving sustainable impact through its team of over 50 employees working across India.
Asking the Right CX Questions: Optimizing your Customer Relationship SurveyBusiness Over Broadway
I present best practices for relationship-based surveys for Voice of Customer (VoC) programs. Based on his 20+ years of implementing these types of surveys, I talk about the primary goal of relationship surveys and propose a set of survey questions that will improve how you measure and improve the health of the customer relationship. My talk covers four parts of the optimal customer relationship survey: 1) Customer Loyalty Questions; 2) Customer Experience Questions; 3) Competitive Benchmark Questions; and 4) Additional Questions.
Market Xcel is a boutique market research firm established in 2000 with 109 employees across India and international offices in Singapore and the UK. It provides custom qualitative and quantitative research services across many industries including automotive, healthcare, IT, telecom, FMCG, industrial, and retail. The company aims to offer high quality research at competitive prices while maintaining timely delivery.
The document discusses a marketing survey conducted on Zebronics' new product sales development. Key findings from retailer interviews include:
- 80% of retailers carry Zebronics' new products, especially computer cabinets.
- 57% said Zebronics products in the medium price range move faster.
- 70% believe Zebronics' new products move faster in the market.
- 50% of retailers who don't sell new products cited price as the main reason.
- Most retailers suggest Zebronics' new products to customers.
Conversion conference london nov 2011 - multi channel testing - craig sullivanCraig Sullivan
Cross channel testing tips including how to optimise your call tracking, call centres, contact methods, contact flows. Also how to deflect, manage or remove cost from contact handling.
This set of slides also covers our optimisation process, results and shows some case studies.
If you're a serious marketer, cross channel is going to be vital for you in 2012.
(1) Abacus Market Analytics is a division of IMRB International that provides market research services including data collection, data processing, data analysis, and reporting. (2) It has over 300 analysts based in India and works with clients across Asia, Africa, UK, and USA. (3) Abacus has capabilities in quantitative and qualitative research methods and collects data through online surveys, telephone interviews, and face-to-face interviews conducted in over 65 languages.
Marketing strategy-comparison-of-airtel-and-hutch-20631Khandoker Zaman
The document provides an overview of the marketing strategies of Airtel and Hutch mobile networks in India. It summarizes Airtel's focus on business process management, customer-defined processes, and brand positioning as aspirational. For Hutch, it describes the brand's focus on being bright and orange, and value-added services. Marketing research findings show customers are satisfied with call quality but want improved indoor coverage, and value a service provider's image.
Quali camp research & marketing pvt ltd Company credential jamil khan
Qualicamp Research & Marketing Pvt. Ltd. is an independent market research and brand activation company based in India that has been operating since 2000, providing services such as market research, advertising effectiveness studies, product testing, and brand activation events to clients across various industries. The company aims to be a trusted research partner for clients by creating unique solutions and driving sustainable impact through its team of over 50 employees working across India.
Asking the Right CX Questions: Optimizing your Customer Relationship SurveyBusiness Over Broadway
I present best practices for relationship-based surveys for Voice of Customer (VoC) programs. Based on his 20+ years of implementing these types of surveys, I talk about the primary goal of relationship surveys and propose a set of survey questions that will improve how you measure and improve the health of the customer relationship. My talk covers four parts of the optimal customer relationship survey: 1) Customer Loyalty Questions; 2) Customer Experience Questions; 3) Competitive Benchmark Questions; and 4) Additional Questions.
INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OFMani Shanker
This document is an internship project report submitted by Manishanker and Abubakar Siddique to the Indian Institute of Planning & Management in partial fulfillment of an MBA degree. The report details a marketing survey conducted of Zebronics, an electronics company. It includes an acknowledgement, table of contents, company profile of Zebronics, findings from surveys of retailers and customers on new product sales and satisfaction, and conclusions and recommendations.
Webinar presentation the discussed how to leverage the "Buyers Journey" to overcome obstacles, gain insight and better predict outcomes and customer actions. Learn how to plan with foresight by maximizing customer insight and communicate the value of social captivation
The document summarizes the findings of a yearly marketing survey conducted by a marketing consulting firm. It highlights that marketing confidence is at its lowest point according to the survey. Price sensitivity and decreasing customer loyalty were the top threats identified by marketers. Relevance remained a top challenge for marketers. The survey found that marketers are choosing short-term tactics over long-term strategies and shifting budgets towards owned media like online and mobile, while cutting spending on paid media like television and newspapers. The presentation concludes by identifying key qualities needed for successful marketers, including focus, agility, creativity, and sustainability.
0442.q3 -2012--ee info session sept 18 draft 005Preston2k6
The document provides a business update from Morris Nord and Leza Muir of an insurance company. It includes the following highlights:
- Financial results for 2012 YTD are better than budget and the prior year across key metrics like revenue, claims, expenses, and net income.
- Group health and dental for small business has seen the most growth over the past 3 years among the company's key product areas.
- There is a discussion of how the company's products, services, claims processing, and market share compare to competitors.
- Improving customer experience and satisfaction is a priority, including enhancing digital capabilities and addressing changing customer expectations around convenience.
E-customer loyalty in gamified trusted store platforms: a case study analysis...journalBEEI
This document summarizes a research study that analyzed factors influencing customer loyalty in online shopping platforms in Iran. The study proposed a model with customer satisfaction, trust, and loyalty as key variables. It hypothesized that customer satisfaction positively impacts trust and loyalty, and that trust also positively impacts loyalty. The study collected data through surveys to test these hypotheses and analyze how factors like website design, content, price, security, product quality, and gamification influence customer satisfaction and trust. Statistical analysis tools were used to evaluate the model and hypotheses. The goal was to identify major drivers of customer loyalty in gamified online retail platforms in Iran.
This document appears to be a project report submitted for a Master's degree. It includes sections like introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The project report focuses on analyzing customer preferences for choosing Xtreme Technologies in Chennai. It involves collecting primary data through questionnaires distributed to customers visiting the company's store and analyzing the data to understand factors influencing customer choices and decision making. The objective is to help Xtreme Technologies better understand customer preferences and design effective marketing strategies.
A study of customer satisfaction at navaratna hypermarket, chalakudyakhilplakkal
The document discusses customer satisfaction and its importance for businesses. It defines customer satisfaction as a measure of how well a company meets or exceeds customer expectations. High customer satisfaction is important for customer retention and positive word-of-mouth. The document also discusses factors that influence customer satisfaction, such as product quality, customer service, and complaint resolution. It provides definitions of customer satisfaction from various authors and explains why measuring customer satisfaction is important for business success.
This is my college Research Project for M.Com.
Customer Satisfaction in Reference to Asian Paints ltd.
by: Reeha(Ayesha) V.Shaikh, M.com in Buss. Admin., Pune University , India.
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
This document is a certificate stating that the attached research project report titled "Consumer's preference and satisfaction towards pre-paid GSM telecom service provider in Indore" was conducted by Sandip Jalebar for their MBA degree. It acknowledges the guidance of their project supervisor Shikha Chaturvedi. The research examines customer satisfaction and service quality factors for mobile service providers in Indore through surveys and statistical analysis.
This document summarizes an internship project analyzing the effectiveness of various promotional activities used by broadband operators. It begins with an introduction and acknowledgements. The abstract then outlines that the project will analyze the effectiveness of Above The Line (ATL) versus Below The Line (BTL) promotional activities through surveys in Delhi. It provides definitions of key terms. The document structure is then outlined in the table of contents. It will analyze demographics, findings, effectiveness of different promotions, and test the hypothesis that BTL activities are more effective than ATL activities.
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
Verizon Wireless: AI Semantic analysis reveals surprising insightsTiran Dagan
We explore a customer lifecycle model and relate employee sentiment to customer experience strategy: a semantic cognitive analysis of thousands of Glassdoor reviews reveals surprising linkage to Verizon's fluctuating market success. The comprehensive approach marries a novel approach to process design, employee engagemnet and customer success models.
Differential Value Proposition presented by GE and ValkreBMAChicago
This document discusses GE's use of the Differential Value Proposition (DVP) method and Render software to address business challenges. DVP helped GE identify new offerings, understand customer needs, and develop growth plans. Render software enabled the DVP process at scale and speed across many business units worldwide. GE executives shared that DVP built stronger customer partnerships and improved their ability to create value.
The results have poured in from our 6th Annual State of Partnering research. This year’s study was the biggest and most comprehensive yet – with 98 global vendors and 250 solution provider participants.
This year’s study focused on several key partnering topics including enablement, cloud engagement models, field sales coverage and channel spending trends.
I developed the Customer Sentiment Index, a measure based on a single word that customers use to describe a company. Using the following question, "What one word best describes this company?", Results show that the customer-generated words can be reliably scaled along a sentiment continuum and that these scores (CSI) are logically related to important customer experience metrics, like customer loyalty and satisfaction with the customer experience.
This presentation outlines the RAPID Loyalty Measurement Approach, a method of assessing the three dimensions of customer loyalty: Retention, Advocacy and Purchasing.
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
The document discusses how marketers can better leverage analytics to gain insights into customer behavior and decision making. It emphasizes that analytics should be used to understand the "why so" rather than just the "how many" by examining four categories of analytics: the who (source), the what (result), the where and when (amount), and the why (nature). Organizing analytics into these simplified perspectives can provide clues about how customers respond to different messages and experiences.
Services are becoming increasingly important for Scandinavian product manufacturers, triggering a need for them to professionalize their service development and management. While services require similar investment and management as physical products, there are clear differences that must be addressed. The document discusses four fundamental questions for successful service development in a product-focused environment: 1) What to develop - outputs should focus on customer value and enabling people, not just activities; 2) How to develop - take an iterative customer-involved approach; 3) Where to develop - locate near leading customers, not just technology; 4) How to control - focus on essential metrics like volumes, quality and continuous improvement while respecting local autonomy. Keeping these differences in mind provides guidance to significantly improve
Focus Company is a market research firm based in Seoul, South Korea established in 2001 with 72 employees. It provides market data and insights for businesses in Korea and Asia through over 350 research projects annually. The company aims to deliver accurate data and strategic solutions through reliable research methods and a network of partners across Asia Pacific. It has facilities for interviews, online panels, and technical support for clients.
AXIS GROUP was established in Ho Chi Minh City in April 2001 with the original name of AXIS RESEARCH, focusing primarily on independent market research and consultancy in Vietnam including B2C & B2B market survey. Until April 2018, AXIS RESEARCH was renamed AXIS GROUP.
AXIS has 19 years of experience in consulting and researching in Vietnam across 63 provinces and 9 countries in the region, including Laos, Cambodia, Thailand, Myanmar, Singapore, Malaysia, Korea, Taiwan and Hongkong, . conducting Qualitative Research (FGDs, IDI, Mystery Shopper), as well as Quantitative Research (Product Test, Concept Test, HUT, Adhoc and Census). Especially in the last 5 years, AXIS has expanded its investment into Market Data Center with strategic partner, providing overview data on Vietnam & International markets for clients.
AXIS experience is including many fields such as Banking (HDBank, ANZ, AB Bank,…), Transportation (Vietjet, VNA, Jetstar, Hino, Toyota,…), Retail (Coopmart, Vinmart, Emart, Aeon, Mega Market Vietnam …), Healthcare (World Lung, PSI, IFC, Victoria Healthcare, Novatis, Bristol Myer,…P), Real Estate (Vinhomes, Dat Xanh , Nam Long,...) Agriculture (Loc Troi, Dam Phu My, Cargil ..), Plastic Industry (Duy Tan, UHM, SKC ..), Steel Industry (Essa, Tatagroup, BluescopSteel, Austdoor,...), Chemicals and Energy.
INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OFMani Shanker
This document is an internship project report submitted by Manishanker and Abubakar Siddique to the Indian Institute of Planning & Management in partial fulfillment of an MBA degree. The report details a marketing survey conducted of Zebronics, an electronics company. It includes an acknowledgement, table of contents, company profile of Zebronics, findings from surveys of retailers and customers on new product sales and satisfaction, and conclusions and recommendations.
Webinar presentation the discussed how to leverage the "Buyers Journey" to overcome obstacles, gain insight and better predict outcomes and customer actions. Learn how to plan with foresight by maximizing customer insight and communicate the value of social captivation
The document summarizes the findings of a yearly marketing survey conducted by a marketing consulting firm. It highlights that marketing confidence is at its lowest point according to the survey. Price sensitivity and decreasing customer loyalty were the top threats identified by marketers. Relevance remained a top challenge for marketers. The survey found that marketers are choosing short-term tactics over long-term strategies and shifting budgets towards owned media like online and mobile, while cutting spending on paid media like television and newspapers. The presentation concludes by identifying key qualities needed for successful marketers, including focus, agility, creativity, and sustainability.
0442.q3 -2012--ee info session sept 18 draft 005Preston2k6
The document provides a business update from Morris Nord and Leza Muir of an insurance company. It includes the following highlights:
- Financial results for 2012 YTD are better than budget and the prior year across key metrics like revenue, claims, expenses, and net income.
- Group health and dental for small business has seen the most growth over the past 3 years among the company's key product areas.
- There is a discussion of how the company's products, services, claims processing, and market share compare to competitors.
- Improving customer experience and satisfaction is a priority, including enhancing digital capabilities and addressing changing customer expectations around convenience.
E-customer loyalty in gamified trusted store platforms: a case study analysis...journalBEEI
This document summarizes a research study that analyzed factors influencing customer loyalty in online shopping platforms in Iran. The study proposed a model with customer satisfaction, trust, and loyalty as key variables. It hypothesized that customer satisfaction positively impacts trust and loyalty, and that trust also positively impacts loyalty. The study collected data through surveys to test these hypotheses and analyze how factors like website design, content, price, security, product quality, and gamification influence customer satisfaction and trust. Statistical analysis tools were used to evaluate the model and hypotheses. The goal was to identify major drivers of customer loyalty in gamified online retail platforms in Iran.
This document appears to be a project report submitted for a Master's degree. It includes sections like introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The project report focuses on analyzing customer preferences for choosing Xtreme Technologies in Chennai. It involves collecting primary data through questionnaires distributed to customers visiting the company's store and analyzing the data to understand factors influencing customer choices and decision making. The objective is to help Xtreme Technologies better understand customer preferences and design effective marketing strategies.
A study of customer satisfaction at navaratna hypermarket, chalakudyakhilplakkal
The document discusses customer satisfaction and its importance for businesses. It defines customer satisfaction as a measure of how well a company meets or exceeds customer expectations. High customer satisfaction is important for customer retention and positive word-of-mouth. The document also discusses factors that influence customer satisfaction, such as product quality, customer service, and complaint resolution. It provides definitions of customer satisfaction from various authors and explains why measuring customer satisfaction is important for business success.
This is my college Research Project for M.Com.
Customer Satisfaction in Reference to Asian Paints ltd.
by: Reeha(Ayesha) V.Shaikh, M.com in Buss. Admin., Pune University , India.
Emetrics - Oct 19 2011 - New York - X channel optimisationCraig Sullivan
The document discusses Belron's testing culture and multi-variate testing program. Belron has a small in-house optimization team that runs dozens of tests across its sites annually. Their testing aims to increase key metrics like revenue and customer satisfaction while lowering costs. Belron gathers ideas from analytics, customer feedback, and usability research. They employ A/B testing as well as multi-variate or "MVT" testing with dozens of variables. Through continual testing, Belron has achieved over $40 million in ROI from optimizations costing around $800,000 over two years.
This document is a certificate stating that the attached research project report titled "Consumer's preference and satisfaction towards pre-paid GSM telecom service provider in Indore" was conducted by Sandip Jalebar for their MBA degree. It acknowledges the guidance of their project supervisor Shikha Chaturvedi. The research examines customer satisfaction and service quality factors for mobile service providers in Indore through surveys and statistical analysis.
This document summarizes an internship project analyzing the effectiveness of various promotional activities used by broadband operators. It begins with an introduction and acknowledgements. The abstract then outlines that the project will analyze the effectiveness of Above The Line (ATL) versus Below The Line (BTL) promotional activities through surveys in Delhi. It provides definitions of key terms. The document structure is then outlined in the table of contents. It will analyze demographics, findings, effectiveness of different promotions, and test the hypothesis that BTL activities are more effective than ATL activities.
A study on customer satisfaction towards smartphone with special reference to...RajaKrishnan M
A study on customer satisfaction towards smartphone with special reference to Tirupur city - The study was undertaken by B.Com CA student in the year of 2016-2017.
Verizon Wireless: AI Semantic analysis reveals surprising insightsTiran Dagan
We explore a customer lifecycle model and relate employee sentiment to customer experience strategy: a semantic cognitive analysis of thousands of Glassdoor reviews reveals surprising linkage to Verizon's fluctuating market success. The comprehensive approach marries a novel approach to process design, employee engagemnet and customer success models.
Differential Value Proposition presented by GE and ValkreBMAChicago
This document discusses GE's use of the Differential Value Proposition (DVP) method and Render software to address business challenges. DVP helped GE identify new offerings, understand customer needs, and develop growth plans. Render software enabled the DVP process at scale and speed across many business units worldwide. GE executives shared that DVP built stronger customer partnerships and improved their ability to create value.
The results have poured in from our 6th Annual State of Partnering research. This year’s study was the biggest and most comprehensive yet – with 98 global vendors and 250 solution provider participants.
This year’s study focused on several key partnering topics including enablement, cloud engagement models, field sales coverage and channel spending trends.
I developed the Customer Sentiment Index, a measure based on a single word that customers use to describe a company. Using the following question, "What one word best describes this company?", Results show that the customer-generated words can be reliably scaled along a sentiment continuum and that these scores (CSI) are logically related to important customer experience metrics, like customer loyalty and satisfaction with the customer experience.
This presentation outlines the RAPID Loyalty Measurement Approach, a method of assessing the three dimensions of customer loyalty: Retention, Advocacy and Purchasing.
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
This document provides an overview of marketing, management, marketing tools, and consumer behavior. It then discusses Shalimar Paints, an Indian paint manufacturing company founded in 1902. The company introduced many firsts in industrial coatings for structures, aircraft, and more. It is now owned by the O.P. Jindal Group and S.S. Jhunjhnuwala Group and aims to be one of India's fastest growing paint companies through its balanced approach to art and science in product development. The board of directors is discussed, including promoter director Girish Jhunjhnuwala who helped expand his family's business.
The document discusses how marketers can better leverage analytics to gain insights into customer behavior and decision making. It emphasizes that analytics should be used to understand the "why so" rather than just the "how many" by examining four categories of analytics: the who (source), the what (result), the where and when (amount), and the why (nature). Organizing analytics into these simplified perspectives can provide clues about how customers respond to different messages and experiences.
Services are becoming increasingly important for Scandinavian product manufacturers, triggering a need for them to professionalize their service development and management. While services require similar investment and management as physical products, there are clear differences that must be addressed. The document discusses four fundamental questions for successful service development in a product-focused environment: 1) What to develop - outputs should focus on customer value and enabling people, not just activities; 2) How to develop - take an iterative customer-involved approach; 3) Where to develop - locate near leading customers, not just technology; 4) How to control - focus on essential metrics like volumes, quality and continuous improvement while respecting local autonomy. Keeping these differences in mind provides guidance to significantly improve
Focus Company is a market research firm based in Seoul, South Korea established in 2001 with 72 employees. It provides market data and insights for businesses in Korea and Asia through over 350 research projects annually. The company aims to deliver accurate data and strategic solutions through reliable research methods and a network of partners across Asia Pacific. It has facilities for interviews, online panels, and technical support for clients.
AXIS GROUP was established in Ho Chi Minh City in April 2001 with the original name of AXIS RESEARCH, focusing primarily on independent market research and consultancy in Vietnam including B2C & B2B market survey. Until April 2018, AXIS RESEARCH was renamed AXIS GROUP.
AXIS has 19 years of experience in consulting and researching in Vietnam across 63 provinces and 9 countries in the region, including Laos, Cambodia, Thailand, Myanmar, Singapore, Malaysia, Korea, Taiwan and Hongkong, . conducting Qualitative Research (FGDs, IDI, Mystery Shopper), as well as Quantitative Research (Product Test, Concept Test, HUT, Adhoc and Census). Especially in the last 5 years, AXIS has expanded its investment into Market Data Center with strategic partner, providing overview data on Vietnam & International markets for clients.
AXIS experience is including many fields such as Banking (HDBank, ANZ, AB Bank,…), Transportation (Vietjet, VNA, Jetstar, Hino, Toyota,…), Retail (Coopmart, Vinmart, Emart, Aeon, Mega Market Vietnam …), Healthcare (World Lung, PSI, IFC, Victoria Healthcare, Novatis, Bristol Myer,…P), Real Estate (Vinhomes, Dat Xanh , Nam Long,...) Agriculture (Loc Troi, Dam Phu My, Cargil ..), Plastic Industry (Duy Tan, UHM, SKC ..), Steel Industry (Essa, Tatagroup, BluescopSteel, Austdoor,...), Chemicals and Energy.
The document discusses new trends in customer intelligence that are presenting challenges and opportunities. It notes that post-recession budgets are tight while data and customer expectations are growing. This has resulted in a need for customer intelligence professionals to capture more data sources, integrate data, derive insights, and apply intelligence across organizations. New types of agencies called Customer Engagement Agencies are emerging that focus on customer strategies and experiences rather than just campaigns.
Predicting Customer Behavior - An Introduction to iSkyiSky
iSky helps companies and brand owners predict customer behavior.
Our industry experts and research specialists design fully-integrated customer engagement programs to capture the motives behind customer behavior, and analyze the financial implications of this behavior on brand health and enterprise profitability. Our solutions are designed to support customer acquisition and retention initiatives and impact brand strategy.
Asia Research Partners is a global market research and consulting firm with offices in several countries. The document discusses ARP's services, capabilities, and areas of expertise. It provides an overview of their primary and secondary research services, data collection methods, analytics and insights. ARP has experience across many industries and prides itself on high quality, cost-effective solutions and a global team of research professionals.
The document provides an overview of Asia Research Partners LLP, a market research and consulting firm. It discusses ARP's global footprint, core practice areas like primary research, data analysis and reporting. It highlights ARP's key differentiators like quick turnarounds, competitive pricing and 24/7 operations. It also lists the industries and countries ARP covers as well as the sizes of its consumer panels in different countries. In the end, it introduces some of the members of ARP's research board and leadership team.
Digital business transformation- IT StrategyTushar Sharma
A Study of Digital Business Transformation which is the need of the hour in the IT industry. It also showcases the need for B2B platform for a business transformation.
Market Pulse is a fast growing Indian market research firm recognized for pioneering work in assessing new technologies and distribution research. It has a robust telecom practice and works with leading telecom companies in India. It offers a full service of market assessments, product research, and retail audits. Market Pulse prides itself on accurate and reliable research conducted by an experienced team using proprietary frameworks and tools.
1. The document discusses tips and tools for conducting effective Voice of the Customer (VOC) research to better listen to and understand customers.
2. It outlines trends in VOC, common research methodologies like Net Promoter Score, and tools for text analytics, crowdsourcing, mobile surveys, and real-time action alerts.
3. The presentation provides best practices for using VOC research to drive innovation, growth, and customer retention.
Datawise is a 20+ year old global consulting and analytics firm with over 80 clients. It has 60+ employees across 3 global offices serving clients in 23 countries. Datawise offers solutions across various industries including government, healthcare, retail, and aviation. It provides services such as cloud solutions, application development, business analytics, customer experience management, and infrastructure solutions. Datawise also has partnerships with various technology companies and certifications in quality management.
Si-Insights Capability Presentation for Consulting Companies Si Insights
Consulting, Healthcare, Pharma
SI-Insights is a competent market-research and analysis consulting company with specialized skills, vast domain expertise & global outreach. We procure business intelligence for you to survive and grow in the pharmaceutical & healthcare arena. We analyze the healthcare market pulse with our Primary & Secondary research. To quench your market-trends & market-insight thirst, we perform qualitative and quantitative market research.
This document discusses metrics and solutions to improve customer experience through empathy. It provides an overview of Harding & Yorke's services, which include measuring customer empathy through audits, benchmarks, and mystery shopping. Their solutions involve consulting, training, and coaching clients to develop empathy within their organizations in order to improve customer loyalty and profitability. Research has shown companies with higher empathy scores are more profitable.
This document provides an overview of a 2014 research report by Waggener Edstrom Communications (WE) on the impact of brand storytelling through digital content across Asia-Pacific. Some key findings:
- WE conducted a survey of 2,200 consumers across 10 Asia-Pacific markets to understand how exposure to branded content online impacts purchase behavior, advocacy, and engagement.
- The survey examined these impacts across several business sectors, including mobile devices, consumer electronics, food/beverage, personal care, travel, and healthcare.
- Early results showed storytelling and purchase intent are linked, with consumers exposed to branded content online more likely to recommend brands and engage in related activities.
- However, fully understanding
1) Finergy Consulting is a business research and consulting firm that provides customized reports, data analysis, and consulting services to help clients move their businesses forward.
2) The company's services include company profiles, industry reports, competitor analysis, data mining, and strategy consulting. Reports are tailored to each client's
Treating Customers Fairly, specifically
the holistic approach taken by Tesco Bank in integrating TCF into an organisation with tremendously strong customer values already in
place.
This document summarizes the results of a study on the impact of brand storytelling online across Asia-Pacific markets. The study surveyed 2,200 consumers across 10 countries on their interactions with brands in various sectors. It aimed to understand how exposure to branded content online influences purchase behavior. Key findings include:
1) Consumers who actively follow brands on social media have higher rates of purchase, advocacy and engagement than those who do not engage with branded social content.
2) Advocacy and purchase amounts varied significantly across different industry sectors and countries in the region.
3) Regularly sharing valuable, relevant content that aligns with a brand is an effective way to build trust and influence consumer decisions over the
Asia research partners consumer presentationSuraj Singh
Asia Research Partners is a market research firm that provides a full range of research solutions including consumer research, healthcare research, IT research, and more. It has offices in India, Canada, and New Zealand. The company uses both qualitative and quantitative research methods like interviews, surveys, and focus groups. It has expertise researching various industries and can manage large-scale, multi-location projects. Asia Research Partners aims to provide accurate solutions and insightful analysis to its clients.
Tiglon Partners is an executive search and human capital intelligence firm specialized in the financial markets with a strong Asian presence. They conduct exhaustive research to identify candidates and provide market intelligence to clients. Their search process involves comprehensive mapping of the target market, longlisting candidates through database searches and sourcing, interviewing candidates, and presenting a shortlist with analysis. They offer different partnership levels including base, guaranteed, and platinum partnerships which provide varying levels of research, consulting services, and access to experienced consultants. Key profiles include the Executive Directors Scott Tan and Nick Poole who lead senior level placements and research respectively across various financial sectors in Asia.
The document contains confidential information about iGR, a market research firm. It provides an overview of iGR's services including data collection, market research solutions, online panels, quantitative and qualitative research, translation services, and contact information. The summary highlights iGR's focus on primary research and fieldwork for market research and technology firms globally.
2. About Us
Company Facts
Focus Company Co., Ltd. is a professional full service market
research company based in Seoul, Korea. We provide accurate
market data through latest technology and useful insight into
Korea and Asia to growing global businesses domestically and
around the world through our years of experience. Ever since
establishment in 2001, Focus Company has continually done over
350 research projects per year to clients in major industries. At
Focus we don’t just deliver raw data, we provide insight and
strategies to go with the raw data to ensure our Client’s success.
Established: October, 2001
Employees: 72 (as of April, 2011)
Projects per Year: 350~400
Head Office: Seoul, Korea Proud Member of
Regional Office: Busan, Korea
3. About Us
Reliable
Our top priority at Focus Company is to provide our clients with accurate data and
information. Our quality control process is to involve senior researchers to examine
every step, every result, and every one involved to make sure we deliver the most
accurate information to our clients.
Fast
We do not rush, but we systemize every process so that our researches flow fluidly.
Our teams of experts are continually trained on the importance of co-ordination
and co-operation to minimize procedural errors. Also we utilize the latest IT
solutions to make sure that we deliver quality results with efficiency and speed.
Insightful
Utilizing our past experience of 10 years in the market we create options and
provide new insight on top of reliable data. We provide quality consulting and create
educational training programs for our clients and have a support system to assist
them through out the whole process.
4. About Us
Asia Pacific Coverage
Focus Company is based in Turkey Korea
Seoul, Korea but we have
coverage of Asia Pacific China Japan
through our reliable partners.
Our network partners are in India
China, Japan, India, Taiwan, Taiwan
Singapore, Thailand,Vietnam,
Indonesia, and Malaysia and Thailand Vietnam
our strength lies in FMCG, IT,
Communications, Financial. Malaysia
Singapore
5. Our Services
Marketing Research
Public Opinion Survey
CS Consulting
Global Business Services
6. Our Services
Marketing Research
New Product’s Market Potential, and Demand Forecasting Study
Consumer Behavior and Attitude & Usage Study
Market Segmentation, Targeting, and Positioning (STP) Study INSIGHT
Marketing Activity and Business Performance Measurement Study
(Product Power/Price Competitiveness/Distribution/Advertisement Effect) There are 2 types of Market Research Companies...
Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
Companies who provides just data
New Product Needs and Customer Value Study VS
Brand Power and Brand Equity Measurement Study Company who provides “Insight and Strategic
Solutions” as well as raw data.
Price and Distribution Study
Customer Recommendation/Customer Value/User Experience Study FOCUS Company has always looked past simple data and
all of us at Focus are trained to think like problem solvers
Public Opinion Survey rather than simple statisticians.
Public Opinion and Social Opinion Study
Field survey and Research on actual conditions in each Business Sector
Research demand and performance for policy making
7. Our Services
Focus Company CS Total Solution TM
CS Research Models
ESI (Employee Satisfaction Index)
Quality
ICSI (Internal Customer Satisfaction Index
DSI (Dealer Satisfaction Index)
Helping clients understand more...
SQI Monitoring (Service Quality Index)
Helping clients understand their customers
CEI (Customer Experience Index)
better with Focus CS Total Solution TM
NPS (Net Promoter Index)
From evaluation to strategic planning Focus is
CSI (Customer Service Index) here to help.
CVI (Customer Value Index)
FOCUS Company also assists companies with their
international sourcing of products and materials.
Focus Business Services
Food Product: Sugar, Soybean Oil. Sunflower Oil,
Corn
Translation Services
Import/Export Agent
Raw Material: Copper, Scrap Metal, Silicon
Equipment: Electric, Solar, Wind Power
8. Past Projects
New Product Development Research Market Performance Research
U&A and New Product demand research on a ballpoint pen Evaluation and comparison on reference books for middle/high schools
New town product development research Research on baby food price competitiveness strategy
Lab products research targeting on dentists (Germany) Make-up package testing
New wireless Internet business model development research Research on advertisement effect for online open market business
Strategy research for releasing ‘well-being’/healthy snacks Research on stationery distribution status and distribution strategy
Forecasting Demand Research
Demand research on attending in 2012 exhibition in overseas
Customer Satisfaction Survey
Demand forecasting and computer application research about New PC2TV
Business Korea Service Quality Index (KS-SQI) Research
DTV demand forecasting and research on its main cause of error spread Customer satisfaction research on public institutions
Demand research on 2010 F1 GP - Initial Survey Satisfaction research on the Ministry of Knowledge Economy affiliated
organizations
Customer Satisfaction research on security from the National Police Agency
Market Strategy Research Monitoring research on JDC authorized duty-free shops service
SMEs’ globalization tactics and failures after the 97’ financial crisis.
Vietnam’s mobile communication market segmentation study
U.S. ‘H’ mobile communication repositioning research strategy
Brand Management Research
‘Engine Oil’ target setting research
Lingerie brand BPI survey and repositioning research
Apt. complex move-in brand/product/service awareness research
Customer Value /User Experience Research Stock company brand awareness research
CEM (Customer Experience Management) agency development research Research for positioning hospital brand identity
UX (User Experience) project
10. Our Facilities
Focus Group Interview Rooms Gang Survey Rooms
▶ Iris Room ▶Focus Gang Survey Room
[FGI Room] [Monitoring Room ]
▶ Jasmine Room ▶ Gang Survey Room Guide
• Seating Capacity
50 ~ 60 Persons
• Gang Survey Room Use
Used for Gang Surveys, Seminars, Discussions, Lectures, Orientation or other
similar activities
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD
TV, Whiteboard
[FGI Room] [Monitoring Room ]
▶ FGI Room Guide
• Seating Capacity
10 ~ 15 Persons
• Equipment
Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV,
Whiteboard
11. Online Panel
Independent Panel Operation Web Survey System
Maintaining panels according to hierarchical subdivision’s (gender,
age, area etc) quota sampling Survey
Response
▶www.mypanel.co.kr
▶Research Portal Solution ▶ON-LINE Questionnaire
Organised Questionnaire– Off-line On-line Questionnaire
12. Focus Vision Services
Live Transmission Services Analysis and Archive Services
VideoStreaming VideoMarker
Live video transmission of qualitative market research from a global network of Integrated software solution to time stamp key moments of qualitative market
over 350 research facilities research for quick review, analysis and reporting
• View wherever you have an Internet connection and invite unlimited viewers • Mark key respondent comments
• Collaborate with other viewers through chat functionality • Create video clips and highlight reels
• Access your online archive for one year • Included in every VideoStreaming, VideoStreaming Plus, SuperMobi and Mobile
• Use a fixed camera view ( VideoStreaming) or moving camera with an onsite Studio projectVideoMarker recommended for easily searching and retrieving key
camera operator (VideoStreaming Plus) segments and to develop impactful presentations
SuperMobi/Mobile Studio Transcripts
Mobile live video streaming solution for field research High quality text and video-synched transcripts of qualitative market research
• Same live video streaming experience available from remote locations • Access each line of text synched to the associated point in the video
• Uses a lightweight portable camera and microphone with an onsite camera • Choose from two turnaround options – 4 business hours or 24-48 hours
operator
• Ensures widest coverage with wireless networks (SuperMobi) and provides Librarian
coverage for areas with high speed Internet access (Mobile Studio)
A long-term, searchable online archive solution that securely stores past and
InterVu current qualitative market research, instantly accessible to colleagues anywhere
in the world
Live full two-way audio and video for online focus groups
• Store all your qualitative market research in one place with one password
• Accommodate up to 8 individuals at different remote locations • Sort your projects with multiple filters
• Share content from respondents and moderator’s computer • Search all content phonetically or use key words
• Dedicated technician for set-up and throughout the project • Grant permission to colleagues, partners & agencies to view select projects
13. Key People
IT Solution/Import Export Department
CEO Vice-President
Choi, Jeong Sook Kyung-Soon, Choi
Experience Experience
34 years of experience in IT Solution business area
28 years of market research experience
Strategic Team Manager: Samsung Electronics
Representative Consultant and Moderator
- IT Business Team Leader
Awarded the Minister of Communication and Information Prize in 2005 - Samsung LCD, Laser Printing, Hard Drive Business
Manager Consumer & Social Research Division: AC Nielson Manager: Digital Equipment Corporation Korea
Deputy Director of Marketing Division: Nara Communications Inc. - Storage Business/Broadband Business
Current - Vice-chairman: Asia-Pacific Marketing Forum CEO: Yoonik CNC Co., Ltd.
Current – Chairperson: Korea Venture Business Women’s Association Techincal Advisor: SAMT
Academic Background Academic Background
Graduated Sogang University, Marketing MBA
Seoul University
Graduated Ewha Womans University, Sociology
- Electronic Engineering
14. Key People
Research Department
Senior Director Director Director
Hyun, Goon Taek Yim, Hyun Chul Kang, Youn Mo
Experience Experience Experience
20 years of research experience Director : Nuri-telecom 15 years of market research experience
Team Manager: JoongAng Research Manager: DaeHong Comm. Strategic Director: JoongAng Research
Senior Researcher : DongSuh Research Manager: Nara Comm. . Senior Researcher: Research Korea
Current (2008~2011) Manager: Gumgang Comm.
- Lectures at the Korea Productivity Center Deputy-Manager: DongBang Comm.
PR Research Application Strategy
Market Research on New Product Development
Academic Background Academic Background Academic Background
ChungAng University YonSei University GangWon University
- Master of Mass Communication and Journalism - Bachelor of Sociology
- Master of International Business
Dongguk University YonSei University
- Qualitative Market Research - Master s Advertising and PR
SoGang University
- Master of Business Administration at
15. Offering Core Business
Improvements to achieve
maximum Performance
3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488
E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr