Final presentation for Web Advertising class

1. INTERACTIVE CAMPAIGN
MEDIA PLAN AND DEVELOPMENT
Starbucks VIA Ready Brew: Time Saver

2. VIA Time Savers

3. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved
time”, use saved time on rewards, post, &
participate with “VIA SOCIAL HOUR”

4. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved time”, use
saved time on rewards, post, & participate with “VIA SOCIAL
HOUR”
 Microsite Content = Landing/Navigation,
Register, My Time, Redeemables, Offline Event

5. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved time”, use saved
time on rewards, post, & participate with “VIA SOCIAL HOUR”
 Microsite Content = Landing/Navigation, Register, My Time,
Redeemables, Offline Event
 Offline Event = “VIA SOCIAL HOUR”, sponsored by
local Starbucks locations & powered by Twitter

6. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved time”, use
saved time on rewards, post, & participate with “VIA SOCIAL
HOUR”
 Microsite Content = Landing/Navigation, Register, My Time,
Redeemables, Offline Event
 Offline Event = “VIA SOCIAL HOUR”, sponsored by local Starbucks
locations & powered by Twitter
 Featured App Overview = quicker way to interact
with and participate in promotion.

7. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved time”, use saved
time on rewards, post, & participate with “VIA SOCIAL HOUR”
 Microsite Content = Landing/Navigation, Register, My Time,
Redeemables, Offline Event
 Offline Event = “VIA SOCIAL HOUR”, sponsored by local Starbucks
locations & powered by Twitter
 Featured App Overview = quicker way to interact with promotion.
 Featured App Content = Quick Submit, leaderboards,
compose Tweet, Tweet counter for VIA SOCIAL HOUR

8. Important Notes
 Campaign Big Idea = Via Ready Brew saves you time!
 Microsite Overview = Submit code, receive “saved time”, use saved time on
rewards, post, & participate with “VIA SOCIAL HOUR”
 Microsite Content = Landing/Navigation, Register, My Time, Redeemables,
Offline Event
 Offline Event = “VIA SOCIAL HOUR”, sponsored by local Starbucks locations &
powered by Twitter
 Featured App Overview = quicker way to interact with promotion.
 Featured App Content = Quick Submit, leaderboards, compose Tweet, Tweet
counter for VIA SOCIAL HOUR
SOME MINOR SIDE STUFF:
Time Rewards:
30 min = VIA Coupon
2 Hours = Free pack of VIA
6 Hours = Date Night (sponsored by local businesses TBD)
12 Hours = Camping Trip for 3
1 Day = Personal assistant for the day
3 Days = 1 month’s worth of VIA products
5 Days = “Sick day” voucher
1 Week = Backstage passes to your choice of 3 concerts
1 Month = Family Vacation