While putting up all our gray cell to decode this mystery of how does a customer buy any Refrigerator , what all thoughts hover in his mind , how he draw the rational conclusion . we conducted a survey in the sample size of 40 people and deduce an interesting fact that there exists a strong co-relation between Family- capacity and Income group-parameters. It becomes evident that status of family lay great hold on the buying behavior , Nuclear family tend to buy lower capacity preferable till 200 lit , which is as per their need. But Nuclear families with higher income will sometime go for higher capacity .Here one more interesting finding that single people look for lower capacity , but they have to live with available sizes in the market .Arrange families look for higher capacity fridge of around 600+ Higher income group of people are very particular of the available parameters. There buying most of the time depends on the determinants like rating , cool pad , or other distinguishing features.Hence we concluded that Segmentation is on 3 factors Capacity , Parameters and Income group.