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Magento 2 - An Intro to a Modern PHP-Based System - ZendCon 2015
Newly updated version of my Magento 2 intro talk - make sure to refer to this one, not the older ones!
Over 200,000 companies use the Magento 1 platform to power their eCommerce needs. So when they set out to build a major new version, the Magento team had significant pressure to deliver a modern, well-designed PHP-based system. Pulling in some of the best of the PHP world through tools like Composer, phpunit and more, I believe they met that goal. In this talk, we’ll take a look at the design and architecture of Magento 2, including it’s use of dependency injections, interceptors and service contracts to provide numerous ways for developers to extend and customize the system.
Presented at ZendCon 2015.
Future of the Magento Ecosystem
I describe my view on the current organization of the Magento community and share ideas on how e can move forward.
12 Amazing Features of Magento 2
12 Amazing Features of Magento 2
1 Backup / Rollback System in Magento 2
2 Upgrading in Magento 2
3 Maintenance Mode and Restricting IP Addresses
4 Three Modes in Magento 2 Developer, Production and Default
5 Module Installation and Management
6 PSR Compliance
7 Performance
8 Magento 2 Admin Backend UI
9 Theme Developer's Delight : Blank Theme
10 Migration Tool
11 Scalability
12 Last but not the least: The Magento 2 Testing Framework
For more Updates on Magento 2, visit us @
http://schogini.biz/magento/
Madison PHP - Getting Started with Magento 2
An introduction to development using Magento 2. Covering the basics, with a small hands on demonstration of Magento 2,
eCommerce with Magento
Introduction to setting up an online shop using the Magento eCommerce platform. Contains some quotes from "Mastering Magento", available at
http://goo.gl/dsdEE .
Magento 2: Modernizing an eCommerce Powerhouse
Magento 2 is a modernized version of the eCommerce platform Magento that was released in 2015. It has a modern technical stack including Composer, Symfony, and LESS. Key goals of Magento 2 included improved performance, easier upgrades and installations, streamlined customizations and external integrations, and a focus on high code quality and testing. The document outlines Magento 2's timeline and release schedule, benefits for developers, and goals and technical improvements over the original Magento platform.
Magento 2 overview. Alan Kent
Magento 2 aims to modernize the platform through a new technical stack and improved performance and scalability. Key goals include streamlining customizations through dependency injection and plugins, simplifying external integrations with a REST API, and enabling easier installation and upgrades via Composer. Magento 2 will also focus on high code quality and testing through expanded automation. The timeline includes developer and merchant betas in 2014-2015, with ongoing releases planned post-general availability in 2016-2017.
An Introduction To Magento
The document discusses eCommerce and the Magento platform. It defines eCommerce as the purchase and sale of goods and services over electronic systems like the internet. It outlines benefits of eCommerce like no checkout queues and access to a global market. The document then provides an overview of the Magento eCommerce platform, noting that it is open source and widely used, with over 240,000 merchants. It describes Magento's benefits including being open source, having SEO-friendly URLs, security features, and a large community.
Recommended
Magento 2 - An Intro to a Modern PHP-Based System - ZendCon 2015
Newly updated version of my Magento 2 intro talk - make sure to refer to this one, not the older ones!
Over 200,000 companies use the Magento 1 platform to power their eCommerce needs. So when they set out to build a major new version, the Magento team had significant pressure to deliver a modern, well-designed PHP-based system. Pulling in some of the best of the PHP world through tools like Composer, phpunit and more, I believe they met that goal. In this talk, we’ll take a look at the design and architecture of Magento 2, including it’s use of dependency injections, interceptors and service contracts to provide numerous ways for developers to extend and customize the system.
Presented at ZendCon 2015.
Future of the Magento Ecosystem
I describe my view on the current organization of the Magento community and share ideas on how e can move forward.
12 Amazing Features of Magento 2
12 Amazing Features of Magento 2
1 Backup / Rollback System in Magento 2
2 Upgrading in Magento 2
3 Maintenance Mode and Restricting IP Addresses
4 Three Modes in Magento 2 Developer, Production and Default
5 Module Installation and Management
6 PSR Compliance
7 Performance
8 Magento 2 Admin Backend UI
9 Theme Developer's Delight : Blank Theme
10 Migration Tool
11 Scalability
12 Last but not the least: The Magento 2 Testing Framework
For more Updates on Magento 2, visit us @
http://schogini.biz/magento/
Madison PHP - Getting Started with Magento 2
An introduction to development using Magento 2. Covering the basics, with a small hands on demonstration of Magento 2,
eCommerce with Magento
Introduction to setting up an online shop using the Magento eCommerce platform. Contains some quotes from "Mastering Magento", available at
http://goo.gl/dsdEE .
Magento 2: Modernizing an eCommerce Powerhouse
Magento 2 is a modernized version of the eCommerce platform Magento that was released in 2015. It has a modern technical stack including Composer, Symfony, and LESS. Key goals of Magento 2 included improved performance, easier upgrades and installations, streamlined customizations and external integrations, and a focus on high code quality and testing. The document outlines Magento 2's timeline and release schedule, benefits for developers, and goals and technical improvements over the original Magento platform.
Magento 2 overview. Alan Kent
Magento 2 aims to modernize the platform through a new technical stack and improved performance and scalability. Key goals include streamlining customizations through dependency injection and plugins, simplifying external integrations with a REST API, and enabling easier installation and upgrades via Composer. Magento 2 will also focus on high code quality and testing through expanded automation. The timeline includes developer and merchant betas in 2014-2015, with ongoing releases planned post-general availability in 2016-2017.
An Introduction To Magento
The document discusses eCommerce and the Magento platform. It defines eCommerce as the purchase and sale of goods and services over electronic systems like the internet. It outlines benefits of eCommerce like no checkout queues and access to a global market. The document then provides an overview of the Magento eCommerce platform, noting that it is open source and widely used, with over 240,000 merchants. It describes Magento's benefits including being open source, having SEO-friendly URLs, security features, and a large community.
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Slides of the presentation I gave at the Bikkeldag, organized by Bikkelhart in Amsterdam on May 21st 2024
Outlook 2023
Did a presentation last week with a "Commerce Trends/Outlook 2023" section in it, based on the etailment.de trends article by Alexander Graf (https://lnkd.in/egY8W56e).
What do you think? What big things are missing?
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
This document provides 5 guidelines for businesses to navigate an economic recession:
1. Update your approach to focus on delivering business outcomes through use case-based projects.
2. Embrace composable architecture and a modular approach to gain agility and reduce costs.
3. Enhance existing products through new pricing models like pay-per-use to increase margins.
4. Extend your business model by launching enterprise marketplaces to improve order values.
5. Refocus on existing clients who are more likely to purchase new products and spend more.
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Here are some of the biggest challenges in establishing a successful B2B marketplace:
- Getting critical mass of buyers and sellers. It can be difficult to attract enough buyers and sellers in the early stages to make the marketplace viable and drive network effects.
- Onboarding merchants. It requires significant effort to onboard new merchants onto the platform, educate them on how to use it, and ensure a good user experience to encourage ongoing participation.
- Pricing model. Determining the right pricing model that provides value to both buyers and sellers can be challenging. Fees need to be low enough to attract participants but high enough to be profitable.
- Trust and reputation. Buyers and sellers need to trust that the other parties
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
B2BOnline_Keynote - Guido @ Emerce B2B Dinner.pdf
1. The document outlines 5 guiding principles for modern B2B commerce: focus on technology that enables flexibility and composability rather than rigid legacy systems; use a methodology of continuous improvement focused on customer needs rather than projects; take an agile approach emphasizing speed and experimentation rather than traditional waterfall methods; prioritize innovation-driven KPIs like market share and customer experience over traditional efficiency metrics; and adopt a strategic mindset focused on changes in the market and customer expectations rather than maintaining the status quo.
Emerce Live Keynote - June 1st 2022.pdf
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Why Marketplace is Your Next Big Initiative
Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...
Still A/B testing your buttons? You need to think (much) bigger...
CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like tekst, images or layout.
While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
Persuasive e commerce workshop - Spryker
This document provides a summary of a presentation on persuasive e-commerce. It discusses how online conversion rates are typically much lower than offline rates due to a lack of certain in-person factors. It then covers cognitive biases and how the unconscious mind works, noting most decisions are made unconsciously. Finally, it outlines different persuasion techniques like social proof, scarcity, and removing friction that can be applied to e-commerce to increase online conversions. The presentation concludes with a discussion of how personalized, automated persuasion may be used in the future to target individual customers.
JDE ecomweek presentation on user validation
This document summarizes a presentation about ways for e-commerce companies to learn from their users through validation. It discusses 5 methods for user validation: getting out of the building to test ideas with real people, fake door testing to measure interest, focus groups to discuss ideas with customers, usability testing to observe user flows, and A/B testing to randomly distribute users between versions and track impacts on metrics. The presentation encourages companies to apply one validation method each week to continuously improve and lower risks, as most changes have no or negative impacts without validation. It provides further reading and contact information.
Picking software to run a business livestream
This document provides guidance on selecting livestreaming software tools to run a business livestream. It discusses the key components needed for livestreaming including encoders, sources, guests, stream destinations, video quality, and studio operating systems. Different combinations of tools are recommended for cases like hosting a multi-speaker stream with screensharing. Specific tools mentioned include OBS, Skype, Ecamm Live, vMix, Lightstream, Riverside and Restream.io. Price ranges and considerations are discussed to help select the right setup. Resources are provided at the end for further information.
Cross cultural website optimization
This document summarizes a presentation by Guido Jansen on cross-cultural website optimization. Jansen discusses how business is becoming more international and factors driving this trend. He then outlines challenges large companies have faced optimizing for different cultures. Jansen covers concepts from cultural researchers like Hofstede and Hall and shares findings on how conversion rates can vary across countries by time of day and day of week. He concludes with five tips for cultural web design focusing on research, testing, and acting on data to best serve local customers.
Building your optimization technology stack
When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.
Let’s talk about that.
Data driven decisions meet psychology
This document summarizes a presentation about how psychology is essential for marketing products and making data-driven decisions. The presentation discusses how the brain uses heuristics and is subject to cognitive biases, which marketers can leverage through controlled experiments. It also provides an overview of the skills and teams needed at different levels of a conversion optimization process, from lone specialists to distributed multi-team structures, and how to build an optimization culture.
Building your optimization dream team
Guido Jansen, a CXO specialist with 10 years of experience, discusses building an optimization team. He notes that people and process are crucial and that teams should start with roles like UX researcher, UI designer, and frontend developer at Level 2. As teams mature to Levels 3 to 5, they need additional roles such as data analyst, behavioral analyst, and team managers. Jansen emphasizes empowering self-sufficiency through training and establishing an executive sponsor to support the full optimization cycle.
Creating an optimization culture
Guido Jansen discusses creating an optimization culture at companies. He notes that optimization efforts cannot be done centralized and need buy-in across distributed teams to connect insights. Building trust around data and experimentation is important. While some clients lack an experimental DNA and see online as just lead-gen, others have scale, data science teams, and management buy-in that can enable success. Jansen advocates moving from terms like CRO and A/B testing to focus on idea validation, business growth, and innovation. Onboarding people outside digital teams is also important for the culture.
Optimization culture - Conversion Elite London 2018
Guido Jansen discusses creating an optimization culture at Randstad, a global staffing firm. He outlines both challenges, like independent operating countries and limited local resources, and opportunities, like management buy-in and mature analytics teams. Jansen advocates getting top management buy-in, involving teams, and establishing a culture of continual experimentation and improvement. The goal is for all major countries to have data-driven optimization teams working together and integrating with other departments.
Optimization culture @DDTT
Guido Jansen discusses building an optimization and experimentation culture within Randstad, a large staffing firm. He describes establishing centralized CRO (customer relationship optimization) teams in major countries with data specialists, psychologists, and developers. The local teams are supported by a global team and work together in an agile way using machine learning. Jansen discusses challenges in building an optimization culture like lack of data literacy and silos, and things that have worked like calculating ROI and transparent experiment workflows. He hopes to further onboard people outside online teams and move terminology beyond "CRO" to focus on ideas, growth, and innovation.
Persuasive ecommerce
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning now allow AI systems to perform complex tasks like image recognition and natural language processing.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMore Related Content
More from Guido X Jansen
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Slides of the presentation I gave at the Bikkeldag, organized by Bikkelhart in Amsterdam on May 21st 2024
Outlook 2023
Did a presentation last week with a "Commerce Trends/Outlook 2023" section in it, based on the etailment.de trends article by Alexander Graf (https://lnkd.in/egY8W56e).
What do you think? What big things are missing?
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
This document provides 5 guidelines for businesses to navigate an economic recession:
1. Update your approach to focus on delivering business outcomes through use case-based projects.
2. Embrace composable architecture and a modular approach to gain agility and reduce costs.
3. Enhance existing products through new pricing models like pay-per-use to increase margins.
4. Extend your business model by launching enterprise marketplaces to improve order values.
5. Refocus on existing clients who are more likely to purchase new products and spend more.
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Here are some of the biggest challenges in establishing a successful B2B marketplace:
- Getting critical mass of buyers and sellers. It can be difficult to attract enough buyers and sellers in the early stages to make the marketplace viable and drive network effects.
- Onboarding merchants. It requires significant effort to onboard new merchants onto the platform, educate them on how to use it, and ensure a good user experience to encourage ongoing participation.
- Pricing model. Determining the right pricing model that provides value to both buyers and sellers can be challenging. Fees need to be low enough to attract participants but high enough to be profitable.
- Trust and reputation. Buyers and sellers need to trust that the other parties
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
B2BOnline_Keynote - Guido @ Emerce B2B Dinner.pdf
1. The document outlines 5 guiding principles for modern B2B commerce: focus on technology that enables flexibility and composability rather than rigid legacy systems; use a methodology of continuous improvement focused on customer needs rather than projects; take an agile approach emphasizing speed and experimentation rather than traditional waterfall methods; prioritize innovation-driven KPIs like market share and customer experience over traditional efficiency metrics; and adopt a strategic mindset focused on changes in the market and customer expectations rather than maintaining the status quo.
Emerce Live Keynote - June 1st 2022.pdf
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Why Marketplace is Your Next Big Initiative
Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...
Still A/B testing your buttons? You need to think (much) bigger...
CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like tekst, images or layout.
While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
Persuasive e commerce workshop - Spryker
This document provides a summary of a presentation on persuasive e-commerce. It discusses how online conversion rates are typically much lower than offline rates due to a lack of certain in-person factors. It then covers cognitive biases and how the unconscious mind works, noting most decisions are made unconsciously. Finally, it outlines different persuasion techniques like social proof, scarcity, and removing friction that can be applied to e-commerce to increase online conversions. The presentation concludes with a discussion of how personalized, automated persuasion may be used in the future to target individual customers.
JDE ecomweek presentation on user validation
This document summarizes a presentation about ways for e-commerce companies to learn from their users through validation. It discusses 5 methods for user validation: getting out of the building to test ideas with real people, fake door testing to measure interest, focus groups to discuss ideas with customers, usability testing to observe user flows, and A/B testing to randomly distribute users between versions and track impacts on metrics. The presentation encourages companies to apply one validation method each week to continuously improve and lower risks, as most changes have no or negative impacts without validation. It provides further reading and contact information.
Picking software to run a business livestream
This document provides guidance on selecting livestreaming software tools to run a business livestream. It discusses the key components needed for livestreaming including encoders, sources, guests, stream destinations, video quality, and studio operating systems. Different combinations of tools are recommended for cases like hosting a multi-speaker stream with screensharing. Specific tools mentioned include OBS, Skype, Ecamm Live, vMix, Lightstream, Riverside and Restream.io. Price ranges and considerations are discussed to help select the right setup. Resources are provided at the end for further information.
Cross cultural website optimization
This document summarizes a presentation by Guido Jansen on cross-cultural website optimization. Jansen discusses how business is becoming more international and factors driving this trend. He then outlines challenges large companies have faced optimizing for different cultures. Jansen covers concepts from cultural researchers like Hofstede and Hall and shares findings on how conversion rates can vary across countries by time of day and day of week. He concludes with five tips for cultural web design focusing on research, testing, and acting on data to best serve local customers.
Building your optimization technology stack
When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.
Let’s talk about that.
Data driven decisions meet psychology
This document summarizes a presentation about how psychology is essential for marketing products and making data-driven decisions. The presentation discusses how the brain uses heuristics and is subject to cognitive biases, which marketers can leverage through controlled experiments. It also provides an overview of the skills and teams needed at different levels of a conversion optimization process, from lone specialists to distributed multi-team structures, and how to build an optimization culture.
Building your optimization dream team
Guido Jansen, a CXO specialist with 10 years of experience, discusses building an optimization team. He notes that people and process are crucial and that teams should start with roles like UX researcher, UI designer, and frontend developer at Level 2. As teams mature to Levels 3 to 5, they need additional roles such as data analyst, behavioral analyst, and team managers. Jansen emphasizes empowering self-sufficiency through training and establishing an executive sponsor to support the full optimization cycle.
Creating an optimization culture
Guido Jansen discusses creating an optimization culture at companies. He notes that optimization efforts cannot be done centralized and need buy-in across distributed teams to connect insights. Building trust around data and experimentation is important. While some clients lack an experimental DNA and see online as just lead-gen, others have scale, data science teams, and management buy-in that can enable success. Jansen advocates moving from terms like CRO and A/B testing to focus on idea validation, business growth, and innovation. Onboarding people outside digital teams is also important for the culture.
Optimization culture - Conversion Elite London 2018
Guido Jansen discusses creating an optimization culture at Randstad, a global staffing firm. He outlines both challenges, like independent operating countries and limited local resources, and opportunities, like management buy-in and mature analytics teams. Jansen advocates getting top management buy-in, involving teams, and establishing a culture of continual experimentation and improvement. The goal is for all major countries to have data-driven optimization teams working together and integrating with other departments.
Optimization culture @DDTT
Guido Jansen discusses building an optimization and experimentation culture within Randstad, a large staffing firm. He describes establishing centralized CRO (customer relationship optimization) teams in major countries with data specialists, psychologists, and developers. The local teams are supported by a global team and work together in an agile way using machine learning. Jansen discusses challenges in building an optimization culture like lack of data literacy and silos, and things that have worked like calculating ROI and transparent experiment workflows. He hopes to further onboard people outside online teams and move terminology beyond "CRO" to focus on ideas, growth, and innovation.
Persuasive ecommerce
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning now allow AI systems to perform complex tasks like image recognition and natural language processing.
More from Guido X Jansen (20)
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdf
Still A/B testing your buttons? You need to think (much) bigger...
Still A/B testing your buttons? You need to think (much) bigger...
Optimization culture - Conversion Elite London 2018
Optimization culture - Conversion Elite London 2018
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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descripcion detallada de la metodologia HCD
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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