Beautycon Disney proposal_concept_091916
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This document outlines a campaign partnership between Beautycon and Disney's Beauty and the Beast film. The campaign includes: 1) Beautycon boxes wrapped with Beauty and the Beast theming and makeup from the film, 2) a social media challenge for fans to find their "inner Belle or Beast" and win a spot at Beautycon Dallas, and 3) Beautycon Dallas activation with Beauty and the Beast theming, challenges, and potential film cast involvement. The goal is to generate buzz around both Beautycon and the film leading up to and during their respective events and premiere.
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The document announces a benefit concert event called "A Friend in Deed" put on by talented kids from LAUSD to benefit kids from HISD. The concert will feature music, dance, comedy, skits and an art exhibit. It will be held live at the Cocoanut Grove Theater at the RFK Community Schools and also livestreamed on various social media channels. The event will be emceed by influential youth YouTubers, vloggers and musers. Sponsorship opportunities are available for media, event activation, product placement, public relations and social good initiatives. The concert aims to have all youth achieving.
Michael Jackson Thriller Challenge_Pepsi
The document outlines a promotion for the 35th anniversary of Michael Jackson's Thriller. It proposes a #ThrillerChallenge on social media in October where users create dance videos inspired by Thriller. Popular influencers will participate and promote the challenge on their accounts. The top 10 video submissions will win a trip to Las Vegas to see the Cirque du Soleil's Michael Jackson ONE show and Pepsi products for a year. Pepsi and the Michael Jackson Estate will help promote the challenge across social media platforms to engage fans and celebrate the anniversary.
Nail & Bone Deck 0817
Nail & Bone is a cruelty-free and vegan nail polish company that donates 20% of proceeds to pet rescue organizations. It empowers young girls to become social entrepreneurs by selling nail polish and supporting their favorite pet charities. Girls can set up sales at events, do door-to-door sales, host parties, and use social media to drive sales. The company was co-founded by Steve Wiseman and Melissa Bowden to provide a socially conscious nail polish line that supports pet adoption.
Starmaker_UM_NY
StarMaker is a mobile music talent platform that hosts digital casting calls and crowdfunds talent. It has over 30 million installs and 3 million monthly active users who spend over 23 minutes creating each of the 500 million user-generated music recordings. StarMaker partners with major labels, networks, and brands to run promotions like talent searches for TV shows and contests for artists, engaging tens of millions of fans and collecting hundreds of thousands of entries. Past partnerships have included promotions for Taylor Swift, Becky G, Cash Cash, Pitch Perfect, and Clean Bandit that drove millions of impressions, clicks, and views across the app and social media.
Nissan MLG NBA2k_AllStar_010814v2
This proposal outlines an NBA 2K14 tournament hosted by MLG during the 2014 NBA All-Star weekend in New Orleans. The tournament would feature NBA celebrities and pro gamers. It includes an open online bracket for the public, with the winner flown to New Orleans to compete against the pros. MLG would organize and broadcast the live event, promoting it through their digital channels and social influencers. Nissan would provide vehicles and have branding at the event. The goal is for Nissan to authentically engage MLG's audience and see brand lifts in awareness, consideration, and purchase intent. The cost proposed is $300,000.
MJams sept2016
MJams is a dance event held twice a month that mixes Michael Jackson music with dance genres and styles. It features guest choreographers and DJs spinning MJ mixes to inspire freestyle dancing in a club-like environment. Special themed events are also held celebrating holidays and occasions inspired by Michael Jackson, such as Thriller for Halloween and a Bad challenge for an annual Rose Bowl event. The goal is to provide an inspiring and creative space for dancing and self-expression set to Michael Jackson's music and influenced by his iconic fashion style.
MLG_Branded Live Stream Case Studies
This document contains summaries of several branded marketing campaigns involving video games and movies:
1) A 3-day Call of Duty marathon by Team Optic to accrue kills, which generated over 400,000 hours of video watched by 325,000 unique viewers and trended on Twitter.
2) A campaign for the movie Brick Mansions that included a livestream with YouTube gamers and drove 20,000 tweets using related hashtags.
3) A custom Minecraft game livestreamed by top YouTube gamers to promote the movie Earth to Echo, which trended on Twitter and engaged over a million YouTube subscribers.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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15. TRIZ Problem-Solving Framework
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Beautycon Disney proposal_concept_091916
- 2. BEAUTYCON AN ENGAGED AND CONNECTED GLOBAL COMMUNITY OF CONTENT CREATORS, CELEBRITIES, BRANDS AND FANS Beautycon Festivals | Beautycon Box | Beautycon Media age 16-24 98% F 35% middle schoolers 70% U.S. BFF
- 3. CAMPAIGN SUMMARY 1. Custom wrapped Beautycon boxes 2. “Beauty and the Beast” make-up inside December boxes 3. #BeautyBeastChallenge: invite beauty fans to find their inner Belle… or Beast! 4. “Beauty and the Beast” influencer content + social promos 5. “Beauty and the Beast” Trailer pre-roll before Beautycon video content 6. Beautycon Dallas festival activation - winner of Challenge showcased on stage 7. Snapchat Story & Facebook Live inclusion at Beautycon Dallas 8. Winner attends “Beauty and the Beast” premiere december january february march 1 + 2 + 3 3 + 4 + 5 5 + 6 + 7 + 8 BEAUTYCON BOX BEAUTYCON MEDIA BEAUTYCON FESTIVAL
- 4. x 1. BEAUTYCON BOX WRAPPER • Generate buzz and excitement over holidays • 200,000 units shipped - December 2016 The Beautycon box is for anyone who loves all things fashion, beauty, pop culture and lifestyle, and wants to be the FIRST to try out new products.
- 5. 2. “BEAUTY AND THE BEAST” MAKE-UP INSIDE • Special “invite” to movie release • “Beauty and the Beast” branded make-up (i.e. Urban Decay / Alice in Wonderland collaboration)
- 6. 3. BEAUTYCON MEDIA #BEAUTYBEASTCHALLENGE • Beatycon fans invited to “Find Your Inner Belle… or Beast!” • Fans create their best “Beauty and the Beast” content • Post content on social media with #beautybeastchallenge • Winner gets showcased at Beautycon Dallas in March • Winner goes to “Beauty and the Beast” premiere Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space.
- 7. 4. BEAUTYCON MEDIA INFLUENCERS KICKOFF CHALLENGE Bethany Mota 21.4M+ social footprint Dope2111 6.7M+ social footprint Charisma Star 1M+ social footprintKandee Johnson 6.5M+ social footprint 22M 7M 7M 1M • 20 Million video views
- 8. 5. BEAUTYCON MEDIA SOCIAL SUPPORT • 1.5 Million Impressions #BeautyBeastChallenge Find your inner Belle…or Beast! #BeautyBeastChallenge Winner will get featured on stage at #BeautyCon Dallas in March! #BeautyBeastChallenge beautycon Find your inner Belle…or Beast! #BeautyBeastChallenge Winner will get featured on stage at #BeautyCon Dallas in March!
- 9. 5. BEAUTYCON MEDIA TRAILER PRE-ROLLS • 1M impressions Find your inner Belle…or Beast! #BeautyBeastChallenge #BeautyBeastChallenge VIDEO Find your inner Belle…or Beast! #BeautyBeastChallenge Find your inner Belle…or Beast! #BeautyBeastChallenge #BeautyBeastChallenge
- 10. 6. BEAUTYCON FESTIVAL DALLAS ACTIVATION • “Beauty and the Beast” activation • Trailer shown on stage • Cast member/s invited to participate on stage • Booth - make-up tutorials, Challenge winner housed • Winner of #BeautyBeastChallenge showcased on stage • “Beauty and the Beast” booth (make-up; photobooth w/ Belle) • 10k+ attendees, most of them teenage girls
- 11. 7. BEAUTYCON MEDIA LIVE STREAMING • Snapchat Story Inclusion • Facebook Live Inclusion #BeautyBeastChallenge #BEAUTYCON #BEAUTYBEAST
- 12. Best experience ever! Thank you #Disney #BeautyBeastChallenge #BeautyandtheBeast 8. WINNER AT BEAUTY AND THE BEAST PREMIERE
- 13. PROPOSAL
- 14. THANK YOU! HOPE TO HEAR FROM YOU SOON. melissambowden@gmail.com 310.991.6354