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Meredith’s	
  Empathy	
  Map	
  
Problem	
  Statement:	
  Students	
  need	
  to	
  be	
  exposed	
  to	
  career	
  knowledge/advice	
  and	
  
mentorship	
  from	
  a	
  young	
  age	
  to	
  experience	
  a	
  smooth	
  school-­‐to-­‐work	
  transi<on	
  and	
  
ul<mately	
  achieve	
  sa<sfac<on	
  in	
  their	
  career.	
  
SAY	
  
“This	
  is	
  what’s	
  expected	
  of	
  me”	
  
“I	
  don’t	
  know	
  what	
  I	
  want”	
  
“This	
  is	
  what	
  I’ve	
  always	
  wanted”	
  
“I	
  don’t	
  know	
  what	
  else	
  there	
  is”	
  
“This	
  is	
  just	
  easier”	
  
DO	
  
“I	
  chose	
  my	
  career	
  path	
  early	
  on”	
  
“S<ck	
  with	
  one	
  thing	
  &	
  didn’t	
  change”	
  
I	
  struggled	
  with	
  all	
  the	
  op<ons”	
  
“I	
  changed	
  majors	
  constantly”	
  
“I	
  took	
  longer	
  in	
  school”	
  
FEEL	
  
THINK	
  
“I	
  should	
  know	
  this	
  –	
  I’m	
  an	
  adult	
  now”	
  
“I	
  don’t	
  know	
  what	
  I’m	
  doing”	
  
“I	
  have	
  to	
  succeed	
  and	
  this	
  is	
  my	
  key”	
  
“I	
  have	
  to	
  look	
  like	
  I	
  know	
  what	
  I’m	
  doing”	
  
“I	
  can	
  do	
  it	
  all	
  on	
  my	
  own”	
  
“It’s	
  lonely	
  some<mes	
  feeling	
  
like	
  you	
  have	
  to	
  do	
  it	
  all	
  alone”	
  
“It’s	
  stressful	
  needing	
  the	
  money”	
  
“It’s	
  preGy	
  overwhelming	
  –	
  
	
  all	
  the	
  op<ons”	
  
-­‐ Students	
  face	
  pressure	
  from	
  
mul<ple	
  sources:	
  parents,	
  peers,	
  
society,	
  &	
  even	
  themselves	
  to	
  
achieve	
  “success	
  
-­‐ Some	
  choose	
  a	
  career	
  path	
  early	
  
on	
  and	
  s<ck	
  to	
  it	
  no	
  maGer	
  what,	
  
others	
  change	
  and	
  struggle—both	
  
due	
  to	
  a	
  variety	
  of	
  reasons	
  
“Not	
  knowing	
  is	
  embarrassing”	
  
-­‐Students	
  have	
  no	
  
true	
  career	
  guidance	
  
un<l	
  college,	
  at	
  
which	
  point	
  it	
  is	
  
underu<lized	
  and	
  
oLen	
  too	
  late	
  

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Ml empathy map

  • 1. Meredith’s  Empathy  Map   Problem  Statement:  Students  need  to  be  exposed  to  career  knowledge/advice  and   mentorship  from  a  young  age  to  experience  a  smooth  school-­‐to-­‐work  transi<on  and   ul<mately  achieve  sa<sfac<on  in  their  career.   SAY   “This  is  what’s  expected  of  me”   “I  don’t  know  what  I  want”   “This  is  what  I’ve  always  wanted”   “I  don’t  know  what  else  there  is”   “This  is  just  easier”   DO   “I  chose  my  career  path  early  on”   “S<ck  with  one  thing  &  didn’t  change”   I  struggled  with  all  the  op<ons”   “I  changed  majors  constantly”   “I  took  longer  in  school”   FEEL   THINK   “I  should  know  this  –  I’m  an  adult  now”   “I  don’t  know  what  I’m  doing”   “I  have  to  succeed  and  this  is  my  key”   “I  have  to  look  like  I  know  what  I’m  doing”   “I  can  do  it  all  on  my  own”   “It’s  lonely  some<mes  feeling   like  you  have  to  do  it  all  alone”   “It’s  stressful  needing  the  money”   “It’s  preGy  overwhelming  –    all  the  op<ons”   -­‐ Students  face  pressure  from   mul<ple  sources:  parents,  peers,   society,  &  even  themselves  to   achieve  “success   -­‐ Some  choose  a  career  path  early   on  and  s<ck  to  it  no  maGer  what,   others  change  and  struggle—both   due  to  a  variety  of  reasons   “Not  knowing  is  embarrassing”   -­‐Students  have  no   true  career  guidance   un<l  college,  at   which  point  it  is   underu<lized  and   oLen  too  late