The document discusses the seven steps of the selling cycle including prospecting, making initial contact, qualifying, presenting to potential clients, addressing concerns, closing the sale, and getting referrals. It then discusses two ways to search for leads - random searching through canvassing, advertising, emails, websites, and selective searching through networking, newsletters, surveys, mailers, and events. The rest of the document provides examples of prospecting spaces, infrastructure, market situation, and products for a proposed marketplace in New Bedford, MA.