Downloaded 23 times
Uploaded bykirschey
283 views
Marketing Management draft
The document proposes a marketplace called CustomIce that allows customers to custom design their wedding jewelry online. It offers unique designs and craftsmanship with reasonable lead times. The market need is large, with $9 billion spent annually on wedding jewelry by brides and grooms in the US. The target market is people aged 25-35 who appreciate convenience and are internet savvy. The business model would involve partnering with various jewelers to meet customer needs through customization, competitive pricing, and convenience.
