MKT4106 ADVERTISING AND PROMOTION Week 1 Discussion $6.00 Discussion Topic  Top of Form Due April 29 at 12:59 AM Bottom of Form Discussion Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.  By the due date assigned respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.  · Respond to the assigned questions using the lessons and vocabulary found in the reading. · Support your answers with examples and research and cite your research using the APA format. · Start reviewing and responding to the postings of your classmates as early in the week as possible.  Advertising and Promotion Assume you work in marketing for a firm in one of the following scenarios: 1. An upscale clothing line which is geared for children ages newborn to 12 years of age 2. A non-profit organization which helps women who have been victims of domestic violence 3. A firm which markets outdoor equipment for activities such as camping, fishing, hunting, etc. 4. Pick a firm of your choice and include the link to the web site or provide description of the brand.  Create a 300-400-word response discussing the following questions: · Identify six promotional methods you will use to reach the target market for your selected scenario. Provide your justification in terms of why this method is appropriate for your target audience. · How should your firm utilize social media to position your brand? · Pick two firms which compete in the product category you selected. What promotional methods do they use to market their brand?  Do you agree with their approach? Why or why not?  Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? Cite any sources you use in APA format. Week 1 Project $15.00 Assignment Top of Form Due May 3 at 12:59 AM Bottom of Form Targeting and Positioning This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due. Consider a product which you have recently purchased and answer the following questions: · Assess how advertising influenced your recent purchase. How did it make you aware of the product? (include the advertisement or link to the brand’s web site) · Based on your knowledge of the brand, who is the target market? In your analysis, consider the four sets of consumer characteristics which influence what people consume and how they respond to marketing communications. · Evaluate how the brand is positioned in the marketplace. What benefits and attributes are associated with the brand? · How can three different brands be posit ...

1. MKT4106 ADVERTISING AND PROMOTION
Week 1 Discussion $6.00
Discussion Topic
Top of Form
Due April 29 at 12:59 AM
Bottom of Form
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible.
Advertising and Promotion
Assume you work in marketing for a firm in one of the
following scenarios:
1. An upscale clothing line which is geared for children ages
newborn to 12 years of age
2. A non-profit organization which helps women who have been
victims of domestic violence
3. A firm which markets outdoor equipment for activities such
as camping, fishing, hunting, etc.
4. Pick a firm of your choice and include the link to the web
site or provide description of the brand.
Create a 300-400-word response discussing the following
questions:

2. · Identify six promotional methods you will use to reach the
target market for your selected scenario. Provide your
justification in terms of why this method is appropriate for your
target audience.
· How should your firm utilize social media to position your
brand?
· Pick two firms which compete in the product category you
selected. What promotional methods do they use to market their
brand? Do you agree with their approach? Why or why not?
Be sure to properly cite your sources using APA; include your
references and in-text citations. Comment on the postings of
your classmates. Do you agree with their position? Why or why
not?
Cite any sources you use in APA format.
Week 1 Project $15.00
Assignment
Top of Form
Due May 3 at 12:59 AM
Bottom of Form
Targeting and Positioning
This course has major project assignments due in Week
3 and Week 5. It will take more than a week's effort to
adequately complete them. Plan time to start the research and
work on those assignments earlier than the week in which they
are due.
Consider a product which you have recently purchased and
answer the following questions:
· Assess how advertising influenced your recent purchase. How
did it make you aware of the product? (include the
advertisement or link to the brand’s web site)
· Based on your knowledge of the brand, who is the target
market? In your analysis, consider the four sets of consumer
characteristics which influence what people consume and how
they respond to marketing communications.
· Evaluate how the brand is positioned in the marketplace. What
benefits and attributes are associated with the brand?

3. · How can three different brands be positioned relative to each
other in a target market? For example, as a part of the fast-food
industry, compare McDonald's, Wendy’s, and Burger King.
What variables do you feel are the most important for
positioning and differentiating these fast-food restaurants in the
market? Why do you feel these variables are so important?
Submission Details:
· Submit your plan in a 3- to 4-page Microsoft Word document,
using APA style.
Week 2 Discussion $6.00
Discussion Topic
Top of Form
Due May 6 at 12:59 AM
Bottom of Form
Discussion
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible
AIDA Model
AIDA is the most common model used for designing
advertisements. Select a full-page advertisement from a recent
national magazine edition and analyze the design using the
AIDA model. Include a scanned copy of the advertisement or a
link to the advertising campaign for discussion purposes.
Create a 300-400-word response discussing the following
questions:
· Which elements of the advertisement work well? What could
you do differently? How do the different elements relate to each
other?

4. · Provide an example of how marketers are integrating social
media tools such as Twitter, blogs, and Facebook into an
advertisement. Discuss how successful these efforts have been.
What could be the learning for marketers from these efforts in
applying social media to marcom?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 2 Project $15.00
Assignment
Top of Form
Due May 10 at 12:59 AM
Bottom of Form
Measuring Advertising Message Effectiveness
Measuring the effectiveness of advertising campaigns has
always been a challenge. Conduct online research to find five
Super Bowl advertisements to analyze and answer the following
questions (include links to the advertisements):
· Summarize the television advertisements selected and analyze
the target audience and the objective(s) of the advertisements.
· Based on your research and assigned weekly readings, propose
methods a marketer can use to evaluate the effectiveness of the
advertising message for the advertisements you selected.
· What are the advantages and disadvantages of the various
methods?
· What are the situations or circumstances where a method
would be most effective?
Be sure to conclude your paper with a summary of the key
points of learning from your work.
Include a minimum of three peer reviewed articles for your
paper.
Submission Details:

5. · Submit your analysis in a 4- to 5-page Microsoft Word
document.
Week 3 Discussion $6.00
Discussion Topic
Top of Form
Due May 13 at 12:59 AM
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible. Online Advertising
Traditional advertising such as print and television has
decreased, while online or Internet advertising has continued to
increase. This week you have learned that online advertising
can take place in many different formats.
Create a 300 - 400-word response discussing the following
questions:
· Pick three types of online advertising formats and describe
each in detail. Include an example for each. (Select from: blogs,
podcasts, social networks, e-zines, email, video advertisements,
banner advertisements, and pop-ups)
· You know from your reading that search engine advertising is
one of the fastest forms of online advertising. Assume that you
sell cowboy boots and want to advertise your retail firm through
Google. Describe how search engine advertising works. What
are some major concerns with search engine advertising?

6. · What is behavioral marketing and why may a marketer be
interested in this approach?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 3 Project $35.00
Assignment
Top of Form
Due May 17 at 12:59 AM
Bottom of Form
Course Project Part 1
This course has major project assignments due in Week
3 and Week 5. It will take more than a week's effort to
adequately complete them. Plan time to start the research and
work on those assignments earlier than the week in which they
are due.
Based on research conducted on the South University online
library or via the Internet, identify a brand which is struggling
in the marketplace. In this project, you will assume the role of
the brand manager who has been hired reposition the brand in
the marketplace and increase sales through an integrated
marketing communications (IMC) plan.
Complete the following
activities:
· Summarize the brand you selected. Why is the brand

7. struggling and how will you revitalize the brand?
· Conduct a market segmentation analysis. Who is your target
market and why? Be sure to consider the four sets of consumer
characteristics which influence what people consume and how
they respond to marketing communications.
· Determine how your brand is positioned in the marketplace.
Who are your competitors? What benefits and attributes are
associated with the brand?
· Determine the objective of your advertising campaign and
provide justification.
· Create your marcom budget. Determine if you will utilize the
percentage of sales method, the task method, or the competitive
method.
· Create the advertising message for your campaign. How will
you create effective advertising and get the message to stick in
the minds of your target audience? What message strategy will
you use?
· Propose how you will measure the effectiveness of your
advertising message. Submission Details:
· Submit your answers in a 6- to 9-page Microsoft Word
document, using APA style.
Week 4 Discussion $6.00
Discussion Topic
Due May 20 at 12:59 AM
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.

8. · Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible. Consumer Sales
Promotion
We know from our lecture that the function of consumer sales
promotions is to increase the sales of the firm's products. This
is accomplished by increasing the product's exposure to the
public. The desirability of the product to consumers is also
increased by sales promotions, with the goal being an increase
in demand for the product.
Conduct research and find examples of each of the following
consumer sales promotions and answer the following questions
in 300-400-word response:
· Coupons are a common tool of integrated marketing
communication (IMC). How have coupons influenced your
purchase of a product or service? What are the features of the
coupon that were most influential in your purchase decision?
· Many firms use contests or sweepstakes to promote their
product. How does a contest or a sweepstake impact or
influence your decision to purchase? Did you win any of the
prizes as a result? Did this influence your view of the product?
Why or why not?
· Samples are often given out at supermarkets or can be sent
through the mail. Has tasting a sample resulted in your buying
the product? If so, did you become brand loyal to the product?
If not, why not? What is your opinion on the sample’s
effectiveness as a promotional tool?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 4 Project $15.00
Assignment
Top of Form
Due May 24 at 12:59 AM

9. Project: Trade Allowances
This course has a major project assignment due in Week 5. It
will take more than a week's effort to adequately complete it.
Plan time to start the research and work on the assignment
earlier than the week in which it is due. Trade Allowances
Trade allowances are a common promotional practice. The most
common are slotting allowances at supermarkets. Slotting
allowances are fees that supermarkets charge brands to place
their products on the supermarket's shelves. Discuss and
evaluate the practice of slotting at supermarkets.
· What are the criticisms of the practice of slotting at
supermarkets?
· What are the advantages of the practice of slotting?
· Assess some efforts that some retailers, including P&G, have
taken to rectify trade allowance problems. Have they been
successful?
· Evaluate the pros and cons of pay-for-performance
programs. Submission Details:
· Submit your answers in a 3- to 4-page Microsoft Word
document, using APA style.
Week 5 Discussion $6.00
Discussion Topic
Top of Form
Due May 27 at 12:59 AM
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in

10. this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible. Ethics Advertising
Advertising is a key element of IMC, but also, it is the element
most likely to create ethical issues. Create a 300-400-word
response answering the following:
· Describe a recent advertisement you have seen that you
considered to be unethical. What were the elements that made it
unethical? Was it also illegal? Why? Discuss the difference
between an illegal and an unethical advertisement. Also, discuss
why a company should avoid running an unethical
advertisement even if it is legal.
· The fast-food industry invests heavily in the promotion of its
products aimed at children. Select one of the major fast-food
chains and describe how they market to children. Is it ethical to
target kids using toys to promote fast food? Why or why not?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 5 Project $40.00
Assignment
Top of Form
Due May 31 at 12:59 AM
Course Project Part 2
This course has a major project assignment due in Week 5. It
will take more than a week's effort to adequately complete it.
Plan time to start the research and work on the assignment
earlier than the week in which it is due.
This week, you will finalize your integrated marketing
communications plan for your selected brand. Incorporate your

11. instructor’s feedback from Week 3 into this final submission.
Complete the following activities:
· Summarize your integrated marketing communication plan for
your selected brand.
· Prepare a proposal which includes your advertising media
plan. Include both traditional and non-traditional forms of
advertising, including online. Be sure to include your social
media strategy in your proposal.
· Evaluated how the media selected is matched to the media
habits of the target market.
· Explain how consumer promotions should be integrated into
your integrated marketing communications strategy.
· Many brands use cause marketing to promote interest in their
products. Analyze how your brand can utilize cause marketing
to promote brand loyalty.
· Develop a public relations plan for your brand. Discuss the
key elements of the public relations strategy and provide
justification. Submission Details:
· Submit your case study analysis in a 7- to 10-page Microsoft
Word document, using APA style.
Week 1 Discussion $6.00
Discussion Topic
Top of Form
Due April 29 at 12:59 AM
Bottom of Form
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned respond to the assigned discussion

12. questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible.
Advertising and Promotion
Assume you work in marketing for a firm in one of the
following scenarios:
1. An upscale clothing line which is geared for children ages
newborn to 12 years of age
2. A non-profit organization which helps women who have been
victims of domestic violence
3. A firm which markets outdoor equipment for activities such
as camping, fishing, hunting, etc.
4. Pick a firm of your choice and include the link to the web
site or provide description of the brand.
Create a 300-400-word response discussing the following
questions:
· Identify six promotional methods you will use to reach the
target market for your selected scenario. Provide your
justification in terms of why this method is appropriate for your
target audience.
· How should your firm utilize social media to position your
brand?
· Pick two firms which compete in the product category you
selected. What promotional methods do they use to market their
brand? Do you agree with their approach? Why or why not?
Be sure to properly cite your sources using APA; include your
references and in-text citations. Comment on the postings of
your classmates. Do you agree with their position? Why or why
not?
Cite any sources you use in APA format.
Week 1 Project $15.00

13. Assignment
Top of Form
Due May 3 at 12:59 AM
Bottom of Form
Targeting and Positioning
This course has major project assignments due in Week
3 and Week 5. It will take more than a week's effort to
adequately complete them. Plan time to start the research and
work on those assignments earlier than the week in which they
are due.
Consider a product which you have recently purchased and
answer the following questions:
· Assess how advertising influenced your recent purchase. How
did it make you aware of the product? (include the
advertisement or link to the brand’s web site)
· Based on your knowledge of the brand, who is the target
market? In your analysis, consider the four sets of consumer
characteristics which influence what people consume and how
they respond to marketing communications.
· Evaluate how the brand is positioned in the marketplace. What
benefits and attributes are associated with the brand?
· How can three different brands be positioned relative to each
other in a target market? For example, as a part of the fast-food
industry, compare McDonald's, Wendy’s, and Burger King.
What variables do you feel are the most important for
positioning and differentiating these fast-food restaurants in the
market? Why do you feel these variables are so important?
Submission Details:
· Submit your plan in a 3- to 4-page Microsoft Word document,
using APA style.
Week 2 Discussion $6.00
Discussion Topic
Top of Form
Due May 6 at 12:59 AM
Bottom of Form

14. Discussion
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible
AIDA Model
AIDA is the most common model used for designing
advertisements. Select a full-page advertisement from a recent
national magazine edition and analyze the design using the
AIDA model. Include a scanned copy of the advertisement or a
link to the advertising campaign for discussion purposes.
Create a 300-400-word response discussing the following
questions:
· Which elements of the advertisement work well? What could
you do differently? How do the different elements rel ate to each
other?
· Provide an example of how marketers are integrating social
media tools such as Twitter, blogs, and Facebook into an
advertisement. Discuss how successful these efforts have been.
What could be the learning for marketers from these efforts in
applying social media to marcom?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 2 Project $15.00
Assignment
Top of Form

15. Due May 10 at 12:59 AM
Bottom of Form
Measuring Advertising Message Effectiveness
Measuring the effectiveness of advertising campaigns has
always been a challenge. Conduct online research to find five
Super Bowl advertisements to analyze and answer the following
questions (include links to the advertisements):
· Summarize the television advertisements selected and analyze
the target audience and the objective(s) of the advertisements.
· Based on your research and assigned weekly readings, propose
methods a marketer can use to evaluate the effectiveness of the
advertising message for the advertisements you selected.
· What are the advantages and disadvantages of the various
methods?
· What are the situations or circumstances where a method
would be most effective?
Be sure to conclude your paper with a summary of the key
points of learning from your work.
Include a minimum of three peer reviewed articles for your
paper.
Submission Details:
· Submit your analysis in a 4- to 5-page Microsoft Word
document.
Week 3 Discussion $6.00
Discussion Topic
Top of Form
Due May 13 at 12:59 AMDiscussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.

16. · Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible.
Online Advertising
Traditional advertising such as print and television has
decreased, while online or Internet advertising has continued to
increase. This week you have learned that online advertising
can take place in many different formats.
Create a 300 - 400-word response discussing the following
questions:
· Pick three types of online advertising formats and describe
each in detail. Include an example for each. (Select from: blogs,
podcasts, social networks, e-zines, email, video advertisements,
banner advertisements, and pop-ups)
· You know from your reading that search engine advertising is
one of the fastest forms of online advertising. Assume that you
sell cowboy boots and want to advertise your retail firm through
Google. Describe how search engine advertising works. What
are some major concerns with search engine advertising?
· What is behavioral marketing and why may a marketer be
interested in this approach?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?

17. Week 3 Project $35.00
Assignment
Top of Form
Due May 17 at 12:59 AM
Bottom of FormCourse Project Part 1
This course has major project assignments due in Week
3 and Week 5. It will take more than a week's effort to
adequately complete them. Plan time to start the research and
work on those assignments earlier than the week in which they
are due.
Based on research conducted on the South University online
library or via the Internet, identify a brand which is struggling
in the marketplace. In this project, you will assume the role of
the brand manager who has been hired reposition the brand in
the marketplace and increase sales through an integrated
marketing communications (IMC) plan.
Complete the following
activities:
· Summarize the brand you selected. Why is the brand
struggling and how will you revitalize the brand?
· Conduct a market segmentation analysis. Who is your target
market and why? Be sure to consider the four sets of consumer
characteristics which influence what people consume and how
they respond to marketing communications.
· Determine how your brand is positioned in the marketplace.
Who are your competitors? What benefits and attributes are
associated with the brand?
· Determine the objective of your advertising campaign and
provide justification.
· Create your marcom budget. Determine if you will utilize the
percentage of sales method, the task method, or the competitive
method.
· Create the advertising message for your campaign. How will
you create effective advertising and get the message to stick in
the minds of your target audience? What message strategy will
you use?

18. · Propose how you will measure the effectiveness of your
advertising message.
Submission Details:
· Submit your answers in a 6- to 9-page Microsoft Word
document, using APA style.
Week 4 Discussion $6.00
Discussion Topic
Due May 20 at 12:59 AM
Discussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible.
Consumer Sales Promotion
We know from our lecture that the function of consumer sales
promotions is to increase the sales of the firm's products. This
is accomplished by increasing the product's exposure to the
public. The desirability of the product to consumers is also
increased by sales promotions, with the goal being an increase
in demand for the product.
Conduct research and find examples of each of the following
consumer sales promotions and answer the following questions
in 300-400-word response:

19. · Coupons are a common tool of integrated marketing
communication (IMC). How have coupons influenced your
purchase of a product or service? What are the features of the
coupon that were most influential in your purchase decision?
· Many firms use contests or sweepstakes to promote their
product. How does a contest or a sweepstake impact or
influence your decision to purchase? Did you win any of the
prizes as a result? Did this influence your view of the product?
Why or why not?
· Samples are often given out at supermarkets or can be sent
through the mail. Has tasting a sample resulted in your buying
the product? If so, did you become brand loyal to the product?
If not, why not? What is your opinion on the sample’s
effectiveness as a promotional tool?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 4 Project $15.00
Assignment
Top of Form
Due May 24 at 12:59 AMProject: Trade Allowances
This course has a major project assignment due in Week 5. It
will take more than a week's effort to adequately complete it.
Plan time to start the research and work on the assignment
earlier than the week in which it is due.
Trade Allowances
Trade allowances are a common promotional practice. The most
common are slotting allowances at supermarkets. Slotting
allowances are fees that supermarkets charge brands to place
their products on the supermarket's shelves. Discuss and
evaluate the practice of slotting at supermarkets.
· What are the criticisms of the practice of slotting at
supermarkets?
· What are the advantages of the practice of slotting?

20. · Assess some efforts that some retailers, including P&G, have
taken to rectify trade allowance problems. Have they been
successful?
· Evaluate the pros and cons of pay-for-performance programs.
Submission Details:
· Submit your answers in a 3- to 4-page Microsoft Word
document, using APA style.
Week 5 Discussion $6.00
Discussion Topic
Top of Form
Due May 27 at 12:59 AMDiscussion
Before beginning work on this week's discussion forum, please
review the link "Doing Discussion Questions Right," the
expanded grading rubric for the forum, and any specific
instructions for this week's topic.
By the due date assigned, respond to the assigned discussion
questions and submit your responses to the appropriate topic in
this Discussion Area.
· Respond to the assigned questions using the lessons and
vocabulary found in the reading.
· Support your answers with examples and research and cite
your research using the APA format.
· Start reviewing and responding to the postings of your
classmates as early in the week as possible.
Ethics Advertising
Advertising is a key element of IMC, but also, it is the element
most likely to create ethical issues. Create a 300-400-word
response answering the following:
· Describe a recent advertisement you have seen that you
considered to be unethical. What were the elements that made it
unethical? Was it also illegal? Why? Discuss the difference

21. between an illegal and an unethical advertisement. Also, discuss
why a company should avoid running an unethical
advertisement even if it is legal.
· The fast-food industry invests heavily in the promotion of its
products aimed at children. Select one of the major fast-food
chains and describe how they market to children. Is it ethical to
target kids using toys to promote fast food? Why or why not?
Be sure to properly cite your sources using APA; include your
references and in-text citations.
Comment on the postings of your classmates. Do you agree with
their position? Why or why not?
Week 5 Project $40.00
Assignment
Top of Form
Due May 31 at 12:59 AMCourse Project Part 2
This course has a major project assignment due in Week 5. It
will take more than a week's effort to adequately complete it.
Plan time to start the research and work on the assignment
earlier than the week in which it is due.
This week, you will finalize your integrated marketing
communications plan for your selected brand. Incorporate your
instructor’s feedback from Week 3 into this final submission.
Complete the following activities:
· Summarize your integrated marketing communication plan for
your selected brand.
· Prepare a proposal which includes your advertising media
plan. Include both traditional and non-traditional forms of
advertising, including online. Be sure to include your social
media strategy in your proposal.
· Evaluated how the media selected is matched to the media
habits of the target market.
· Explain how consumer promotions should be integrated into
your integrated marketing communications strategy.
· Many brands use cause marketi ng to promote interest in their
products. Analyze how your brand can utilize cause marketing
to promote brand loyalty.

22. · Develop a public relations plan for your brand. Discuss the
key elements of the public relations strategy and provide
justification.
Submission Details:
· Submit your case study analysis in a 7- to 10-page Microsoft
Word document, using APA style.