Created a marketing campaign, Keep Nacogdoches Beautiful for the Nacogdoches Public Library to raise their ebook awareness. Traditional and digital media was used to target A18-49 with a $500 budget.
The webinar reviewed the major findings of the Australian Kids and Family Reading report and explored some of the implications for Primary and Secondary schools. The report was based on a national survey of children and parents and explored their reading attitudes and behaviour around reading books for fun.
The development of Critical thinking is central to the General Capabilities of the new Australian Curriculum and essential to prepare our students for an ever-changing and challenging future. In this ASLA webinar, Margo Pickworth demonstrated and explained some of the recent Harvard Visible Thinking Routines that can be applied to a wide range of texts. Using these routines in a library setting can contribute to the development of creative, critical and moral thinkers.
The webinar reviewed the major findings of the Australian Kids and Family Reading report and explored some of the implications for Primary and Secondary schools. The report was based on a national survey of children and parents and explored their reading attitudes and behaviour around reading books for fun.
The development of Critical thinking is central to the General Capabilities of the new Australian Curriculum and essential to prepare our students for an ever-changing and challenging future. In this ASLA webinar, Margo Pickworth demonstrated and explained some of the recent Harvard Visible Thinking Routines that can be applied to a wide range of texts. Using these routines in a library setting can contribute to the development of creative, critical and moral thinkers.
Presented by David Mixdorf, Director & Odessa Meyer, Children’s Librarian, South Sioux City Public Library (NE) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
“Implementing a Culture of Creativity: Engaging Events and Making in the Acad...Megan Lotts
April 2015 “Implementing a Culture of Creativity: Engaging Events and Making in the Academic Library.” Presented at Tri-State College Library Cooperative’s Spring Program. Philadelphia, Pennsylvania.
Libraries and Literature go together! Presentations by Pat Pledger from ReadPlus and Susan Stephenson from The Book Chook as well as other useful links and ideas to support the promotion on literature
My Keynote Speech at the 37th Congress of the International Board of Books for Young People (IBBY) in Russia
I debunked some myths about reading culture in Africa and presented the key pillars of the Children books industry. Explored the existing challenges, progress achieved so far and possibilities.
Also presented the work and impact of Muna Kalati, in advancing development and peace in Africa through Children books.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Presented by David Mixdorf, Director & Odessa Meyer, Children’s Librarian, South Sioux City Public Library (NE) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
“Implementing a Culture of Creativity: Engaging Events and Making in the Acad...Megan Lotts
April 2015 “Implementing a Culture of Creativity: Engaging Events and Making in the Academic Library.” Presented at Tri-State College Library Cooperative’s Spring Program. Philadelphia, Pennsylvania.
Libraries and Literature go together! Presentations by Pat Pledger from ReadPlus and Susan Stephenson from The Book Chook as well as other useful links and ideas to support the promotion on literature
My Keynote Speech at the 37th Congress of the International Board of Books for Young People (IBBY) in Russia
I debunked some myths about reading culture in Africa and presented the key pillars of the Children books industry. Explored the existing challenges, progress achieved so far and possibilities.
Also presented the work and impact of Muna Kalati, in advancing development and peace in Africa through Children books.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5. SWOT Analysis
• Competition:
Steen Library &
High School
Libraries
•Social media
presence
•SFA on campus
presence
•Audience reach
•Licensing &
copyright
limitations
•Preference of
traditional books
•Location: college
town
•High engagement
•Portable E-books
•E-books are eco-
friendly
Strengths Weaknesses
ThreatsOpportunities
7. Target Audience
Nancy Harris,22 is a college student majoring in
Biology at Stephen F. Austin State University. She
likes to study at Java Jacks while listening to Pandora
as she enjoys her cup of coffee. Every now & then
she’ll look up a how-to videos on YouTube to help
her out on a homework problem.
She also likes to take 15 minute breaks from studying
so that she avoids burnout. During those 15 minutes
she usually checks her social media. She likes to post
pictures on Instagram of herself drinking her coffee
at Java Jacks with a hashtag #studybreaks.
9. 2019 Digital Flighting Strategy
May Jun Aug Sep Oct Dec Jan Feb
YouTube
Pandora
Instagram
Facebook
Digital marketing will be supported with traditional efforts W/O 10/16
10. Digital
Budget
Allocati
on
August September October November December Total
Facebook $34.87 $20.00 $14.00 $7.34 $7.34 $83.55
Instagram $16.25 $29.14 $14.00 $7.91 $7.91 $75.21
Pandora $20.00 $25.00 $34.75 $79.75
YouTube $9.68 $9.68 $12.78 $18.57 $10.78 $61.49
Total: $60.80 $58.82 $60.78 $58.82 $60.78 $300.00
Impressions: 7,805 7,729 5,477 4,918 4,504
Total Campaign
Impressions 30,433
CPM
Social
Facebook $7.34
Instagram $7.91
Streaming
Audio
Pandora $25.00
YouTube $9.68
12. Facebook
• Tired of carrying heavy textbooks? Check out
why E-books are a great transition from regular,
heavy books!
~ End of August, back to school week
14. Twitter
• Hashtags
• #SFA23, #TitleoftheBook,
#KeepNacogdochesBeautiful,
#ILoveEbooksBecause
• E-book advantages
• New book releases
15. Pandora
Pandora will have a 30 second video ad. The script will read:
“Hey East Texas listener, do you have a book collection at home
that’s just collecting dust, making you sneeze every time you
walk by? (Insert audio noise, a-choo) What about all those
textbooks you have to carry to class that eventually end up in the
trash?(Insert audio noise of something being thrown in the tin
trash) (Soothing landscape music playing in the background
starts) Say no more, with E-books and audio books you’ll be
saving space and the environment! Check out the selection of E-
books and audiobooks at the Nacogdoches Public Library today.
Located by Java Jacks.”
16. Unlike Pandora, we will be incorporating a video
ad with the script still reading:
“Hey East Texas listener, do you have a book
collection at home that’s just collecting dust,
making you sneeze every time you walk by? (Insert
audio noise, a-choo) What about all those
textbooks you have to carry to class that
eventually end up in the trash?(Insert audio noise
of something being thrown in the tin trash)
(Soothing landscape music playing in the
background starts) Say no more, with E-books and
audio books you’ll be saving space and the
environment! Check out the selection of E-books
and audiobooks at the Nacogdoches Public Library
today. Located by Java Jacks.”
17. Traditional
Marketing
• Host tabling events at Java Jacks,
Thumpers, & public schools
• Bring awareness of E-book
advantages
• During Midterm week, 10/16
• Inform about library signup
• Raffle for pair of Air Pods
• Handouts & QR coded bookmarks