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CONSUMER/PASSENGER PERCEPTION
OF METRO RAIL SERVICES IN DHAKA:
AN IN-DEPTH ANALYSIS
TASRIF ENAM TONMOY, 2125171015
Introduction
"Dhaka Metro Rail, a vital addition
to the city's transportation
infrastructure, aims to address
urban challenges. This
presentation explores factors
influencing passenger
perceptions, essential for its
success and city development."
Surveys and Data collection
about Metro Rail
About the consumer type and how
often they use metro rail, we asked
about 80 to 100 people near
Mirpur area. So here are the results
How often people use metro rail
for transport.
The frequency of people using the
Dhaka Metro Rail varies based on
individual commuting needs,
but overall, it has become a
popular and increasingly essential
mode of transportation for many
residents of Dhaka
Literature Review: Factors Influencing
Consumer Perception of Metro Rail
Services in Dhaka
Service Quality:
Safety and Security:
Accessibility and Convenience:
Affordability and Pricing:
Environmental Impact:
Crowding and Comfort:
Aesthetics and Ambiance:
Consumer perception
about reliability of DMTCL
Reliability and Punctuality:
The Dhaka Metro Rail is known for
its reliability and punctuality.
Commuters can count on
consistent and timely service,
reducing wait times and offering a
dependable mode of
transportation. This reliability and
punctuality contribute to the overall
efficiency of the metro system in
Dhaka, making it a preferred choice
for daily commuting.
Opinion of consumers about
different accessibilities
Accessibility & Convenience:
The Dhaka Metro Rail offers
increased accessibility and
convenience to commuters in the
city. Its stations are strategically
located to serve densely
populated areas, making it easily
accessible for a broad range of
residents.
Conclusion
In conclusion, passenger
perceptions of Dhaka's metro rail
service play a pivotal role in its
success. Addressing factors such
as service quality, safety,
accessibility, and affordability is
key to enhancing the system's
acceptance and contributing to
Dhaka's sustainable urban
development.
THANK YOU

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Mkt Analytics presentation.pdf

  • 1. CONSUMER/PASSENGER PERCEPTION OF METRO RAIL SERVICES IN DHAKA: AN IN-DEPTH ANALYSIS TASRIF ENAM TONMOY, 2125171015
  • 2. Introduction "Dhaka Metro Rail, a vital addition to the city's transportation infrastructure, aims to address urban challenges. This presentation explores factors influencing passenger perceptions, essential for its success and city development."
  • 3. Surveys and Data collection about Metro Rail About the consumer type and how often they use metro rail, we asked about 80 to 100 people near Mirpur area. So here are the results
  • 4. How often people use metro rail for transport. The frequency of people using the Dhaka Metro Rail varies based on individual commuting needs, but overall, it has become a popular and increasingly essential mode of transportation for many residents of Dhaka
  • 5. Literature Review: Factors Influencing Consumer Perception of Metro Rail Services in Dhaka Service Quality: Safety and Security: Accessibility and Convenience: Affordability and Pricing: Environmental Impact: Crowding and Comfort: Aesthetics and Ambiance:
  • 6. Consumer perception about reliability of DMTCL Reliability and Punctuality: The Dhaka Metro Rail is known for its reliability and punctuality. Commuters can count on consistent and timely service, reducing wait times and offering a dependable mode of transportation. This reliability and punctuality contribute to the overall efficiency of the metro system in Dhaka, making it a preferred choice for daily commuting.
  • 7. Opinion of consumers about different accessibilities Accessibility & Convenience: The Dhaka Metro Rail offers increased accessibility and convenience to commuters in the city. Its stations are strategically located to serve densely populated areas, making it easily accessible for a broad range of residents.
  • 8. Conclusion In conclusion, passenger perceptions of Dhaka's metro rail service play a pivotal role in its success. Addressing factors such as service quality, safety, accessibility, and affordability is key to enhancing the system's acceptance and contributing to Dhaka's sustainable urban development.